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Agile Marketing Measurement and Optimization | OptiMine Software

OptiMine is the first cloud-based platform that combines marketing mix analytics and optimization to drive more business value from your cross-channel ad spend.

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Agile Marketing Measurement and Optimization | OptiMine Software | blog.optimine.com Reviews

https://blog.optimine.com

OptiMine is the first cloud-based platform that combines marketing mix analytics and optimization to drive more business value from your cross-channel ad spend.

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blog.optimine.com blog.optimine.com
1

About Us | OptiMine Software

http://blog.optimine.com/about

OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in Minneapolis, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin. Tom Donnelly, Executive Chair. Matt Voda, Chief Executive Officer. Robert Cooley, Chief Technology Officer. Allen holds dua...

2

Resources: Case Studies, White Papers, Webinars | OptiMine Software

http://blog.optimine.com/resources

Agile Marketing Measurement and Optimization Drives Increase in Conversions. 14% lift in conversions with OptiMine’s agile approach. Uncovering the True Value of Facebook Advertising with Agile Marketing Mix. Facebook found to drive 50% more ROI; identified as top lead-driving ad channel. Agile Marketing Mix Drives 23% Lift in Revenues. Etailer drives 23% lift in revenues with OptiMine’s Agile Marketing Mix approach. Focusing on Right Keywords Yields Rich Results. More Conversions at a Lower Cost. While ...

3

Best-of-Breed Bid Optimization | OptiMine Software

http://blog.optimine.com/impact

We put the brains into bid optimization. OptiMine's best-of-breed bid optimization platform puts you ahead of the competition with the smartest optimization engine available. Whatever your goal, OptiMine Impact's automated intelligence aligns and continually refines each individual keyword and ad bid to ensure maximum performance toward your global goal. You Set the Performance Objectives. OptiMine Achieves (and Exceeds) Them. You're in Good Company. Raising the Bar with Global Portfolio Optimization.

4

Cloud-Based Marketing Mix Analytics | OptiMine Software

http://blog.optimine.com/insight

OptiMine’s cloud based agile marketing measurement platform illuminates cross-channel performance from every angle, quickly revealing layers of insight not possible with traditional attribution and marketing mix modeling faster, and at far less expense. THE AGILE MARKETING MEASUREMENT DIFFERENCE. Know Where Your Spend Matters Most. Social Media Contributions to Conversions through Other Channels. Know Why Your Business Performance Has Changed Over Time. Since your ads don’t perform in a vacuum, we start ...

5

News | OptiMine Software

http://blog.optimine.com/news

The CMO Council Journal: The Holy Grail Of Marketing? The benefits of MPM can be truly transformative for organizations because a proper system will shed light on which ads and channels are having the most or least impact, he explains. Armed with this intelligence, the informed marketer has the ability to immediately optimize ROI. Forbes: 16 Marketing Predictions For 2016 From The C-Suite. In the future, who will be the winners and losers in media and marketing? Click the link below to find out! OptiMine...

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