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Insights Powered by PLAY | blog.playmr.com.au Reviews
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Insight into the world of market research, powered by PLAY. Latest news, trends and knowledge. Enjoy, subscribe and let us know what you'd like to learn.
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1 about us
2 our privacy policy
3 what we do
4 concept testing
5 product testing
6 shopper research
7 customer segmentation
8 shopper social
9 customer experience
10 visualisation
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Insights Powered by PLAY | blog.playmr.com.au Reviews

https://blog.playmr.com.au

Insight into the world of market research, powered by PLAY. Latest news, trends and knowledge. Enjoy, subscribe and let us know what you'd like to learn.

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blog.playmr.com.au blog.playmr.com.au
1

IN The News

http://blog.playmr.com.au/in-the-news

THE CHEAT SHEET: Generate Actionable Insights. Speed and freedom the future is now for FMCG testing. Virtually there: understanding shopper response to packaging. The dark side of innovation. PLAY launches syndicated product testing platform. Australia’s first syndicated product testing platform introduced. Glad Wrap clings to the top in product test.

2

Case Studies

http://blog.playmr.com.au/casestudies

THE CHEAT SHEET: Generate Actionable Insights. Case study: PLAY trials BYO smartphone for sensory research. Last month, The PLAY Market Research team tried something new. In a recent in-home usage test, we noticed that 40% of our participants evaluated all the products we sent them via their mobile phone. This got us thinking. Why couldn’t we use smartphones as the tool of choice for central location research? Case study: Shopper research study. Case study: In-store shopper research.

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Customer Experience

http://www.playmr.com.au/what-we-do/customer-experience

Email Updates Sign Up. What do they think you should do better? No matter how customer-focussed you are, it’s hard to know what your customers really think. Did they like your customer service? Did they get what they paid for? Would they recommend you? Is there something you could be doing better? How do you compare to your competitors? To know what’s really going on, there’s simply no substitute for hearing it straight from the horse’s mouth. Direct customer experience research. How we do it.

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Customer Segmentation

http://www.playmr.com.au/what-we-do/customer-segmentation

Email Updates Sign Up. Identifying the low-hanging fruit. Not everyone loves petrol stations. Surprise, surprise, right? But did you know some people actually do? Well, they don’t want to marry one, or anything, and they’re not petrol sniffers, but they quite like the whole convenience-store thing, and they’re perfectly willing to pay a bit more for it. How does this relate to you? Sit tight, we’re getting there. So what do you get when we’re done? Segmentation is actually a really complicated business&#...

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Visualisation

http://www.playmr.com.au/what-we-do/visualisation

Email Updates Sign Up. But lots of visual information you can use. No need to beat around the bush. The only people who’d disagree are the suits who get paid big dollars to write them. All they’re good for is collecting dust. How we show you results. We know you’re not as excited about the actual research part as us. That’s natural. But we definitely want you to be excited about the results. And the possibilities they open up for you. Magazine articles and reports.

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Creative Market Research Company

http://www.playmr.com.au/about-us

Email Updates Sign Up. Creative Market Research Company. Market research agency that'll keep you on the edge of your seat. If you want a snooze, try a warm glass of milk and an episode of Matlock. Or call one of our competitors. If, on the other hand, you want to learn some really, REALLY useful information about consumers or shoppers, and you want to be on the edge of your seat reading it, you've come to the right place. You see, our director, Chris Thomas. Of course, it's all based on smart, creative r...

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PLAYMR Email Marketing -

http://www.playmr.com.au/what-we-do/tailor-made

Email Updates Sign Up. Want some very tailored research? There are lots of research services to choose from on this site. But don’t feel you’re limited to just what we have on display. They’re just the things people request most often. We think outside the box, so you don’t have to. And we have the experience and creativity to uncover answers in even the most unique and obscure situations. Even if it means devising an entirely new research method. Subscribe to stay up to date on the latest news from PLAY.

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Online Communities

http://www.playmr.com.au/what-we-do/online-communities

Email Updates Sign Up. It’s like social media created just for you. Ever wondered why people are so opinionated on social media? It’s because it’s fairly anonymous, and they can express themselves from the comfort of their own home. Or car. Or toilet. (Remember, it’s mobile, so they can pipe up from wherever they happen to be.). How does it all work? The whole idea is to get closer to your consumers. They’re responding in the comfort of their own homes, in a familiar social environment, using familia...

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Our privacy policy

http://www.playmr.com.au/about-us/12

Email Updates Sign Up. What information do we collect? We collect information from you when you subscribe to our newsletter or fill out a form. When registering on our site you may be asked to enter your: name or e-mail address. You may, however, visit our site anonymously. What do we use your information for? Any of the information we collect from you may be used in one of the following ways:. To personalise your experience. Your information helps us to better respond to your individual needs). If there...

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Concept Testing

http://www.playmr.com.au/what-we-do/concept-testing

Email Updates Sign Up. Thousands of concepts tested, and counting. Most market research firms will put your participants to sleep long before they cough up any useful insights. They'll still write you a 200-page report though. And that'll put you to sleep. So if you're launching a new product, or re-launching an existing one, give us a call. We can help you with everything from idea screening to the final product. Concept, product, packaging, claims, price evaluation or full mix optimisation. Integrating...

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Product Testing

http://www.playmr.com.au/what-we-do/product-testing

Email Updates Sign Up. So good, our participants want to test more! Whether you're testing a competitor's product or 'value engineering' your own, your results will only ever be as good as your methods. And some people's methods suck! Not ours, though. Blind or branded, controlled or in-home, simple benchmarking or advanced sensory research. Whatever we do, it's decidedly un-sucky. POP UP Shopper Community. Why not try our new, low cost, syndicated, in-home methodology? You can choose to test a single pr...

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8220;DB RECORDS OR A NEW RECORD LABEL”…LUV’T. June 8, 2015. For those who don’t know him, Luv’T (@luvtitude) is a talented six feet tall young artiste who is ready to blaze the trail in the Nigerian music industry. Having released three tracks already (with his debut single being Opaireke, meaning a sugar cane stick), Luv’T is fully set to kick-start his music career. In an […]. Reminisce – Baba Hafusa. May 5, 2015. TOP 5 BIGGEST MUSICAL CONCERTS IN NIGERIA 2013. November 8, 2013. October 4, 2013. Only f...

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PlayNetwork Blog | Evolving the way brands move consumers : PlayNetwork Blog

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