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Stein Writes

Friday, February 11, 2011. Grabbing Your Prospect: The White Paper Writing Guide. Every reader who picks up your white paper will be asking, "What's in it for me? Or a similar question. If your paper doesn't answer that question successfully in the title and the first few lines, then you've lost the reader. So make sure your paper addresses how to solve a problem you know is a real pain point for your targeted reader. And thus, selecting your product and/or service. So put yourself in your reader's p...

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Stein Writes | blog.steinwrites.com Reviews
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Friday, February 11, 2011. Grabbing Your Prospect: The White Paper Writing Guide. Every reader who picks up your white paper will be asking, What's in it for me? Or a similar question. If your paper doesn't answer that question successfully in the title and the first few lines, then you've lost the reader. So make sure your paper addresses how to solve a problem you know is a real pain point for your targeted reader. And thus, selecting your product and/or service. So put yourself in your reader's p...
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2 their problem
3 who's the audience
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5 5 draft
6 posted by
7 lee stein
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Stein Writes | blog.steinwrites.com Reviews

https://blog.steinwrites.com

Friday, February 11, 2011. Grabbing Your Prospect: The White Paper Writing Guide. Every reader who picks up your white paper will be asking, "What's in it for me? Or a similar question. If your paper doesn't answer that question successfully in the title and the first few lines, then you've lost the reader. So make sure your paper addresses how to solve a problem you know is a real pain point for your targeted reader. And thus, selecting your product and/or service. So put yourself in your reader's p...

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blog.steinwrites.com blog.steinwrites.com
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Stein Writes: 12 Ways to Leverage Your White Paper to Generate High-Quality Leads

http://blog.steinwrites.com/2011/02/12-ways-to-leverage-your-white-paper-to.html

Tuesday, February 8, 2011. 12 Ways to Leverage Your White Paper to Generate High-Quality Leads. 12 Ways to Leverage Your White Paper to Generate High-Quality Leads. A well-written white paper captivates your audience in the title and the first few lines on a subject that is near and dear to your reader’s heart. The paper makes the case that your technology solves a major problem, in time and/or dollar savings or other benefit meaningful to your ideal prospect. You will still use your same company brandin...

2

Stein Writes: February 2011

http://blog.steinwrites.com/2011_02_01_archive.html

Friday, February 11, 2011. Grabbing Your Prospect: The White Paper Writing Guide. Every reader who picks up your white paper will be asking, "What's in it for me? Or a similar question. If your paper doesn't answer that question successfully in the title and the first few lines, then you've lost the reader. So make sure your paper addresses how to solve a problem you know is a real pain point for your targeted reader. And thus, selecting your product and/or service. So put yourself in your reader's p...

3

Stein Writes: The Importance of SEO

http://blog.steinwrites.com/2011/01/importance-of-seo.html

Saturday, January 8, 2011. The Importance of SEO. Find Out: Who Links to Your Site. Who Links to Your Competitor's Site. And Why It's Important. The object of Search Engine Optimization (SEO) is to boost the position of your website in Google or other search engine results. Ideally, a well executed SEO campaign results in your website ranking at the top in the #1 position of search results whenever anyone enters one of the keywords or phrases for your site in a Google search engine. Enter the website of ...

4

Stein Writes: How to Write a White Paper

http://blog.steinwrites.com/2010/09/how-to-write-white-paper-my-first.html

Friday, September 24, 2010. How to Write a White Paper. My first recommendation: Make your white papers readable. I'm guessing that your customers (and the white papers' audience) are mostly either mid- to high-level technical and/or business managers, usually pressed for time. I'd therefore recommend that we keep the papers readable - 4-6 pages. It's my experience that the more time spent in the planning and research cycle, the stronger the paper. What's the end result we're aiming for? Contact informat...

5

Stein Writes: Innovate the Steve Jobs Way: 7 “Insanely Different” Principles for Breakthrough Success

http://blog.steinwrites.com/2010/10/innovate-steve-jobs-way-7-insanely.html

Thursday, October 14, 2010. Innovate the Steve Jobs Way: 7 “Insanely Different” Principles for Breakthrough Success. I recently signed up for a webinar with the above title and found it very inspiring. I've downloaded the accompanying ebook, also worth it's weight in gold. Click here to download. The eBook. The webinar was recorded and is available by clicking here. You will only have to enter just your email on the gotomeeting.com landing page.). May 26, 2016 at 6:02 AM. View my complete profile.

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Stein and Associates, Inc. Articles. Applications. Case Studies. White Papers. Features. Made Easy. Stein and Associates, Inc. O: ( 1) 707.843.5088. M: ( 1) 707.540.3784. Seiko Instruments (9 years). Motorola/ON Semiconductor (9 years). Scientific Vision Systems (22 years). University of Wisconsin, BBA Marketing. Xerox Professional Selling Skills. Sandan (3rd Black Belt) in Aikido. Member and Fill-in Instructor - Wellspring Aikido.

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Stein and Associates, Inc. O: ( 1) 707.843.5088. M: ( 1) 707.540.3784. Client: Seiko Instruments - Scientific Instruments Division (SID). The publisher called us a few weeks after the ad ran and informed us that this ad had drawn over 4,000 leads, more than any other ad in the history of the publication. Client: Seiko Instruments - Robotics Division. Client: Plasma Materials and Technologies (PMT). Uniformity, Selectivity and Edge Exclusion Take A Bite. Background: PMT had developed a new etch technology...

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Manning, Selvage and Lee. Plasma and Materials Technology.

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Stein and Associates, Inc. O: ( 1) 707.827.3506. M: ( 1) 707.540.3784. Continually First - Corporate Identity Brochure. The brochure was designed in an unusual size, 8.75 (h) x 6.75 (w), when folded. The tri-fold brochure has 8 total panels: A front and back cover, two facing inside panels which graphically present AV's business model, and a 4-panel inside spread that uses their solar-powered aircraft as a visual metaphor for their development process. The Four Panel Inside Spread:. SID marketed a high-e...

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Stein and Associates, Inc. O: ( 01) 707.843.5088. M: ( 01) 707.540.3784. The Sherlock Holmes Mystery. Since we didn't know precisely how a prospect company might use the product, we focused on the senior R&D executive, typically either a Vice President, Chief Technology Officer, or Director of R&D. Through helpful relevant media resources, I was able identify and generate a list of about 400 such executives in these potentially interesting application areas. Over the course of the next few weeks, AV rece...

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Writing Samples

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Stein and Associates, Inc. O: ( 1) 707.843.5088. M: ( 1) 707.540.3784. Kyle Lawton, President peerVue. Software for Radiology Departments to improve quality and communication in healthcare. Albert Einstein Medical Center - Case Study. Parkland Medical Center - Case Study. DuPont Children's Hospital - Case Study. DuPont Children's Hospital - Case Study. Kristine Perham, Senior Manager, Marketing MoSys. Going Serial: Breaking the Billion Accesses Bandwidth Barrier. Going Serial White Paper. The first six a...

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Stein Writes

Friday, February 11, 2011. Grabbing Your Prospect: The White Paper Writing Guide. Every reader who picks up your white paper will be asking, "What's in it for me? Or a similar question. If your paper doesn't answer that question successfully in the title and the first few lines, then you've lost the reader. So make sure your paper addresses how to solve a problem you know is a real pain point for your targeted reader. And thus, selecting your product and/or service. So put yourself in your reader's p...

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blog.stejin.org

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