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vellaINC | succeed in times of CHANGE

A Tale of Two Banks: Part One. November 9, 2012. In telling the Tale of Two Banks ,. Our story goes back to Upstate New York and the two banks that were advertisers with The Syracuse Newspapers, where I ran the Marketing Department. Like the names of cities and counties in upstate New York, the two largest banks in terms of total customers were named after indigenous tribes of the region. We’ll call the banks the Seneca Savings Bank and the Iroquois Savings Bank. When we looked at the data the demographi...

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vellaINC | succeed in times of CHANGE | blog.vellainc.com Reviews

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A Tale of Two Banks: Part One. November 9, 2012. In telling the Tale of Two Banks ,. Our story goes back to Upstate New York and the two banks that were advertisers with The Syracuse Newspapers, where I ran the Marketing Department. Like the names of cities and counties in upstate New York, the two largest banks in terms of total customers were named after indigenous tribes of the region. We’ll call the banks the Seneca Savings Bank and the Iroquois Savings Bank. When we looked at the data the demographi...

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vellaINC | succeed in times of CHANGE | blog.vellainc.com Reviews

https://blog.vellainc.com

A Tale of Two Banks: Part One. November 9, 2012. In telling the Tale of Two Banks ,. Our story goes back to Upstate New York and the two banks that were advertisers with The Syracuse Newspapers, where I ran the Marketing Department. Like the names of cities and counties in upstate New York, the two largest banks in terms of total customers were named after indigenous tribes of the region. We’ll call the banks the Seneca Savings Bank and the Iroquois Savings Bank. When we looked at the data the demographi...

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blog.vellainc.com

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“There is no there” redux | vellaINC

http://blog.vellainc.com/there-is-no-there-redux

Real-World Observations on Crisis Management →. 8220;There is no there” redux. February 17, 2012. A few weeks ago, we posted an entry on our blog entitled, There is no there. The idea behind the post is that good public relations is a process. An unending process of building and improving one’s reputation. In some cases, it’s a process of recovering, re-building and improving. Well, when we saw this cartoon, we couldn’t resist re-posting. Enjoy! This entry was posted in Public Relations.

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The Headline Selects the Audience | vellaINC

http://blog.vellainc.com/the-headline-selects-the-audience

A Tale of Two Banks: Part One →. The Headline Selects the Audience. October 31, 2012. When faced with seemingly unlimited access to information, how does one make a decision about what to read, believe, purchase, consume? The decision-making process may become completely unruly because of the incredible expansion of the Internet, the choices of what to read/believe and the access to information stretches towards the infinite? The tool, simply enough, is the headline. Headline selects the audience. Let us...

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Real-World Observations on Crisis Management | vellaINC

http://blog.vellainc.com/real-world-observations-on-crisis-management

8220;There is no there” redux. Good-bye Whoppers →. Real-World Observations on Crisis Management. May 2, 2012. We were struck recently by a column in a local monthly magazine about managing crisis situations. In reading the article (and essentially disagreeing with some of the author’s advice), my mind immediately went back to an analysis I performed around 2002 or 2003. If you’re thinking, there’s something wrong with that ratio, you’re absolutely right. And, the ratio wasn’t out of whack because we...

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vellaINC | vellaINC

http://blog.vellainc.com/author/cvella

A Tale of Two Banks: Part One. November 9, 2012. In telling the Tale of Two Banks, our story goes back to Upstate New York and the two banks that were advertisers with The Syracuse Newspapers, where I ran the Marketing Department. Like the names of cities and counties in … Continue reading →. Comments Off on A Tale of Two Banks: Part One. The Headline Selects the Audience. October 31, 2012. Comments Off on The Headline Selects the Audience. May 18, 2012. Comments Off on Good-bye Whoppers. May 2, 2012.

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vellaINC | succeed in times of CHANGE | Page 2

http://blog.vellainc.com/page/2

Newer posts →. Words of wisdom from Homer Simpson. November 21, 2011. Welcome to our blog. In this first posting, we would like to introduce ourselves: Chuck Vella, principal, and Natalie Skilliter, Vice President, of vella. Here is what we hope to accomplish for our visitors. First, both of us will maintain the blog in order to provide some diversity in voice but unified thinking on subjects related to the practice of good public relations. Great idea, boss! It was like that when I got here. Our experie...

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vellaINC | succeed in times of CHANGE

A Tale of Two Banks: Part One. November 9, 2012. In telling the Tale of Two Banks ,. Our story goes back to Upstate New York and the two banks that were advertisers with The Syracuse Newspapers, where I ran the Marketing Department. Like the names of cities and counties in upstate New York, the two largest banks in terms of total customers were named after indigenous tribes of the region. We’ll call the banks the Seneca Savings Bank and the Iroquois Savings Bank. When we looked at the data the demographi...

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