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Brands, agencies, and media companies. A newsletter on media, technology, and marketing, published fortnightly since 2010. View the most recent edition. Sign up to receive the brief:. Receive new articles via RSS. We Need to Talk About the Black Boxes. Building a blockchain-powered Twitter tip-bot for WPPs Stream unconference. Can Technology Companies Create Content? When your competitors dont care. The New Operating Systems. The AI opportunity is actually in Intelligence Augmentation. 8 things about IPTV.

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Blonde3 | blonde3.com Reviews

https://blonde3.com

Brands, agencies, and media companies. A newsletter on media, technology, and marketing, published fortnightly since 2010. View the most recent edition. Sign up to receive the brief:. Receive new articles via RSS. We Need to Talk About the Black Boxes. Building a blockchain-powered Twitter tip-bot for WPPs Stream unconference. Can Technology Companies Create Content? When your competitors dont care. The New Operating Systems. The AI opportunity is actually in Intelligence Augmentation. 8 things about IPTV.

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themediainvestor.com

The Media Investor's Guide to Programmatic Buying — VIDEOS ON PROGRAMMATIC

http://themediainvestor.com/videos

The Media Investor's Guide to Programmatic Buying. How To Protect Your Brand From Ad Fraud Online by Unruly and Integral. Facebook Fraud by Veritasium. Unboxing the Blackbox by Boris from IPONWEB. An insider story about the $500 billion media market with practical advice on how to be successful in it. Get unique programmatic insights to your email once per month. Botlab.io Ad Fraud Blog. Brand Trading Desk (tw). WFA Guide to Programmatic. I-COM Data Science Board.

themediainvestor.com

The Media Investor's Guide to Programmatic Buying — Understanding the Four Kinds of Online Advertising...

http://themediainvestor.com/post/115837589778/understanding-the-four-kinds-of-online-advertising

The Media Investor's Guide to Programmatic Buying. Understanding the Four Kinds of Online Advertising Fraud. In the model presented above, we have four different kinds of online ad fraud, each with a corresponding level of barrier to entry, ease of detection and scalability. We will investigate these three factors later in the article and will first focus on the four different kinds of online ad fraud. THE FOUR KINDS OF ONLINE AD FRAUD. To understand how easy it is to setup one, see how a Chinese guy goe...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying — How Large is the Online Advertising Fraud Problem?

http://themediainvestor.com/post/114760626853/how-large-is-the-online-advertising-fraud-problem

The Media Investor's Guide to Programmatic Buying. How Large is the Online Advertising Fraud Problem? For the sake of this article, we have two ways for attempting to answer the question about the total size of the ad fraud market. One is by looking at the numbers already available through secondary research sources, and the the other is to use reasoning. First I will focus on looking at numbers from secondary sources. Telemetry says “more than 50% of ad views are by bots” [1]. Given that it’s hard...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying — Online Advertising Fraud: Who Is Operating It?

http://themediainvestor.com/post/113972460463/online-advertising-fraud-who-is-operating-it

The Media Investor's Guide to Programmatic Buying. Online Advertising Fraud: Who Is Operating It? Regardless of the model, when we go down to level of individuals operating anddeveloping systems, the profile of the individual is more or less the same. It doesn’t matter if it’s a one man publisher model, an international crime organisation or the Chinese Hacker Army, this opponent we are facing is far more motivated (and skilled) to take his share of our money, than we are to stop him. Therefore, the firs...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying

http://themediainvestor.com/tagged/data-datascience

HOW LARGE IS THE ONLINE ADVERTISING FRAUD PROBLEM? It seems safe to assume that the actual level of fraud is 50% or more of the total investment on digital media". The 6,804 Types of Trading Desks. We can establish some as superior and some as inferior, gaining invaluable insight in to the dominant trading models of the future". Who is operating online ad fraud business models? The Media Investor's Guide to Programmatic Buying. Showing Posts tagged "data datascience". We can also prove data as a problem ...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying

http://themediainvestor.com/tagged/data

HOW LARGE IS THE ONLINE ADVERTISING FRAUD PROBLEM? It seems safe to assume that the actual level of fraud is 50% or more of the total investment on digital media". The 6,804 Types of Trading Desks. We can establish some as superior and some as inferior, gaining invaluable insight in to the dominant trading models of the future". Who is operating online ad fraud business models? The Media Investor's Guide to Programmatic Buying. Showing Posts tagged "data". Commentary on Data Ownership. Secondly, I think ...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying — Programmatic Blogs

http://themediainvestor.com/blogsonprogrammatic

The Media Investor's Guide to Programmatic Buying. Http:/ news.solvemedia.com. Botlab.io Blog on Ad Fraud. Http:/ www.botlab.io/blog. Https:/ www.exchangewire.com/blog. Quarticon Programmatic Marketing Blog. Adform Programmatic Buying Blog. Http:/ blog.adform.com. Https:/ blog.equinix.com. Http:/ blog.appnexus.com/. The Video Wire Blog. Http:/ blog.adap.tv. Http:/ doubleclickadvertisers.blogspot.com. Videology Industry Insights Blog. Http:/ www.videologygroup.com/blog. Botlab.io Blog on Ad Fraud.

themediainvestor.com

The Media Investor's Guide to Programmatic Buying

http://themediainvestor.com/tagged/ad-fraud

HOW LARGE IS THE ONLINE ADVERTISING FRAUD PROBLEM? It seems safe to assume that the actual level of fraud is 50% or more of the total investment on digital media". The 6,804 Types of Trading Desks. We can establish some as superior and some as inferior, gaining invaluable insight in to the dominant trading models of the future". Who is operating online ad fraud business models? The Media Investor's Guide to Programmatic Buying. Showing Posts tagged "ad fraud". In the model presented above, we have four d...

themediainvestor.com

The Media Investor's Guide to Programmatic Buying — If you like cake, then big cakes are nice.

http://themediainvestor.com/post/119478667633/if-you-like-cake-then-big-cakes-are-nice

The Media Investor's Guide to Programmatic Buying. If you like cake, then big cakes are nice. Data in itself is nothing but cost. Unless you do something to extract value out of it and make it worth something, data is nothing but an expense. Because unadulterated data is nothing but cost, then it seems accurate to say that “data”, actually is a problem. Which means “big data” is a “big problem”. The above was delivered as a speech in I-COM San Sebastian Global Summit). Published on 20 May, 2015. Brand Tr...

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Brands, agencies, and media companies. A newsletter on media, technology, and marketing, published fortnightly since 2010. View the most recent edition. Sign up to receive the brief:. Receive new articles via RSS. We Need to Talk About the Black Boxes. Building a blockchain-powered Twitter tip-bot for WPPs Stream unconference. Can Technology Companies Create Content? When your competitors dont care. The New Operating Systems. The AI opportunity is actually in Intelligence Augmentation. 8 things about IPTV.

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