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What killed the QR code? | Diving Into Emerging Media

https://rpgroves.wordpress.com/2014/02/19/what-killed-the-qr-code

Diving Into Emerging Media. A face-lift could be in Twitter’s future. The Great Debate: Quality vs. Quantity →. What killed the QR code? February 19, 2014. QR codes showed a lot of promise a couple years ago as the number of smart phone users increased. But these unique. Looking squares never really took off and now it seems like most marketers have given up on them. If video killed the radio star. What killed the QR code? To follow for new technologies:. Make it easy for consumers to use. As a consumer ...

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How do you break Twitter? Just ask @TheEllenShow! | Diving Into Emerging Media

https://rpgroves.wordpress.com/2014/03/06/how-do-you-break-twitter-just-ask-theellenshow

Diving Into Emerging Media. The Great Debate: Quality vs. Quantity. How do you break Twitter? March 6, 2014. This past Sunday night, Ellen DeGeneres hosted the 2014 Academy Awards. Besides drawing in 43 million viewers. The most in ten years, Ellen was able to make history and break Twitter in the process. All she needed were a few famous friends and a clear call to action make history by getting the most re-tweets ever. Around the world talking about the Oscars during the live show. Just like the Super ...

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The untapped potential of Storify for brands | Emerging Media in IMC

https://kspaetzelimc.wordpress.com/2014/02/27/the-untapped-potential-of-storify-for-brands

Emerging Media in IMC. An exploration of 'emerging media' concepts as they apply to marketing and communications. The untapped potential of Storify for brands. A little research told me I wasn’t the first person to realize this. Kevin Allen at PR Daily. The San Francisco 49ers. Are among the brands already using the content aggregation tool. Pepsi used Storify to recap reaction at the SXSW convention in 2012, but that was the last time it used the account. With only 88 followers, Pepsi was able to bu...

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Twitter use soaring among airlines | Emerging Media in IMC

https://kspaetzelimc.wordpress.com/2014/02/19/twitter-use-soaring-among-airlines

Emerging Media in IMC. An exploration of 'emerging media' concepts as they apply to marketing and communications. Twitter use soaring among airlines. Brands are continually finding ways to use emerging media to benefit their marketing and communications efforts. The travel industry, which is constantly adapting, is one area where social media is taking off. The snow and ice this winter have led to the most flight cancellations in 25 years. JetBlue, 1.79 million followers. If you’ll give us a Flt# w...

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The Great Debate: Quality vs. Quantity | Diving Into Emerging Media

https://rpgroves.wordpress.com/2014/02/25/the-great-debate-quality-vs-quantity

Diving Into Emerging Media. What killed the QR code? How do you break Twitter? The Great Debate: Quality vs. Quantity. February 25, 2014. The debate of quality vs. quantity of social media is not as easy to choose a side as one might think. Both sides have pros and cons to them, which each company needs to carefully examine for themselves. What side would you take in the quantity vs quality of social media debate? Leave a Reply Cancel reply. Enter your comment here. Address never made public). WVU IMC Pr...

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Social media policy helps protect employees, companies | Emerging Media in IMC

https://kspaetzelimc.wordpress.com/2014/03/08/social-media-policy-helps-protect-employees-companies

Emerging Media in IMC. An exploration of 'emerging media' concepts as they apply to marketing and communications. Social media policy helps protect employees, companies. The Joy of Tech. Social media is a hot topic for marketing departments recently, as marketers focus on developing a strategy to use Facebook, Twitter, Instagram, and other networks to build brand loyalty, engage with consumers and boost customer service. But what about a social media strategy for inside the company? Bad social media post...