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The Principles and Practices of Direct Marketing

This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class)

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The Principles and Practices of Direct Marketing | bmmdirectmarketing.blogspot.com Reviews
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This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class)
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1 segmentation
2 psychographics
3 lifestyle
4 after segmentation
5 subscription lists
6 membership lists
7 buyer lists
8 seminar lists
9 validation of data
10 duplication
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segmentation,psychographics,lifestyle,after segmentation,subscription lists,membership lists,buyer lists,seminar lists,validation of data,duplication,merge purge,verification of data,this includes,posted by,rahul sethi,3 comments,nikhita,no comments,email
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The Principles and Practices of Direct Marketing | bmmdirectmarketing.blogspot.com Reviews

https://bmmdirectmarketing.blogspot.com

This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class)

INTERNAL PAGES

bmmdirectmarketing.blogspot.com bmmdirectmarketing.blogspot.com
1

The Principles and Practices of Direct Marketing: 19th November 2007

http://bmmdirectmarketing.blogspot.com/2007/12/19th-november-2007.html

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, December 6, 2007. Eg SMS, toll free numbers, lucky draws, etc. When the consumer shows interest, you as a marketer know that he h...

2

The Principles and Practices of Direct Marketing: April 2008

http://bmmdirectmarketing.blogspot.com/2008_04_01_archive.html

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, April 10, 2008. Key to Answering the DM Case Study Question 1. Part (i) – Product Offering. This would include the features of th...

3

The Principles and Practices of Direct Marketing: 26th November 2007

http://bmmdirectmarketing.blogspot.com/2007/12/26th-november-2007.html

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, December 6, 2007. Benefits of Direct Marketing. 8226; Home shopping- hassle free and fun, convenient. 8226; Saves Time. 8226; Mea...

4

The Principles and Practices of Direct Marketing: Next Class- 17th December 2007

http://bmmdirectmarketing.blogspot.com/2007/12/next-class-17th-december-2007.html

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, December 6, 2007. Next Class- 17th December 2007. Subscribe to: Post Comments (Atom). Links to other subject websites.

5

The Principles and Practices of Direct Marketing: December 2007

http://bmmdirectmarketing.blogspot.com/2007_12_01_archive.html

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, December 6, 2007. Next Class- 17th December 2007. Benefits of Direct Marketing. 8226; Saves Time. 8226; Direct Marketing Strategi...

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bmmlegal.blogspot.com bmmlegal.blogspot.com

Legal Environment & Advertising Ethics: December 2007

http://bmmlegal.blogspot.com/2007_12_01_archive.html

Legal Environment and Advertising Ethics. This is a blog for all TYBMM students of the subject 'Legal Environment and Advertising Ethics'. Over the course of the semester we will be looking to consistently update this blog with the notes and relevant examples related to the subject. (P.S. Jai Hind students, look for leads on what we will be doing next class). Saturday, December 8, 2007. 7th Dec 07 - Lecture 2. Social Criticisms of Advertising. Ms of advertising -. Increasing the prevalence of Materialism:.

bmmlegal.blogspot.com bmmlegal.blogspot.com

Legal Environment & Advertising Ethics: Syllabus

http://bmmlegal.blogspot.com/2007/12/syllabus.html

Legal Environment and Advertising Ethics. This is a blog for all TYBMM students of the subject 'Legal Environment and Advertising Ethics'. Over the course of the semester we will be looking to consistently update this blog with the notes and relevant examples related to the subject. (P.S. Jai Hind students, look for leads on what we will be doing next class). Sunday, December 2, 2007. Advertising and the law. Need for self regualation. Introduction to MRTP Act. Self regulation by individual agencies.

bmmlegal.blogspot.com bmmlegal.blogspot.com

Legal Environment & Advertising Ethics: Next Class - 7th December 2007

http://bmmlegal.blogspot.com/2007/12/next-class-7th-december-2007.html

Legal Environment and Advertising Ethics. This is a blog for all TYBMM students of the subject 'Legal Environment and Advertising Ethics'. Over the course of the semester we will be looking to consistently update this blog with the notes and relevant examples related to the subject. (P.S. Jai Hind students, look for leads on what we will be doing next class). Sunday, December 2, 2007. Next Class - 7th December 2007. In the next lecture we will be discussing Segment 7 and 8. Links to other subject websites.

bmmlegal.blogspot.com bmmlegal.blogspot.com

Legal Environment & Advertising Ethics: Projects

http://bmmlegal.blogspot.com/2007/12/projects.html

Legal Environment and Advertising Ethics. This is a blog for all TYBMM students of the subject 'Legal Environment and Advertising Ethics'. Over the course of the semester we will be looking to consistently update this blog with the notes and relevant examples related to the subject. (P.S. Jai Hind students, look for leads on what we will be doing next class). Saturday, December 8, 2007. 25 marks for presentation, 5 marks for the Viva. Review 3 advertisements that you do not like in all media. The legal e...

bmmagencymanagement.blogspot.com bmmagencymanagement.blogspot.com

Agency Management: Next Class Topic: 4th December

http://bmmagencymanagement.blogspot.com/2007/12/next-class-topic-4th-december.html

This is a blog for all TYBMM Agency Management Students. Over the course of the semester, we will be issuing weekly updates that will include class notes as well as relevant examples. Hopefully we can try and get some agency interviews posted as well. (Jai Hind students look out for leads on what to expect next class). Sunday, December 2, 2007. Next Class Topic: 4th December. Next class we are going to be studying indepth working of the client servicing deparment. Subscribe to: Post Comments (Atom).

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Financial Management for Marketing & Advertising: Introduction to Financial Management

http://bmmfinancialmanagement.blogspot.com/2007/12/introduction-to-financial-management.html

Financial Management for Marketing and Advertising. This is a blog for all TYBMM financial management students. Over the course of the semester we will be uploading class notes, sums etc. along with relevant examples and links to sites that may be of interest. (P.S. Jai Hind students look out for what to expect next class). Wednesday, December 5, 2007. Introduction to Financial Management. Most issues in financial management revolve around 3 questions:. 1)    . 2)    . 3)    . In short, financial managem...

bmmadvertisingandmarketresearch.blogspot.com bmmadvertisingandmarketresearch.blogspot.com

Advertising and Market Research: December 2007

http://bmmadvertisingandmarketresearch.blogspot.com/2007_12_01_archive.html

Advertising and Market Research. This is a blog for all TYBMM AMR Students. Over the course of the semester we will be putting up weekly updates, which will include class notes as well as relevant examples. The objective is to add value and make this a one stop shop for all the problems you may have with respect to this subject. (P.S. Jai Hind students look out for what to expect next class). Friday, December 14, 2007. The larger the samples the more reliable are the results. Surveys by and large do not ...

bmmcontemporaryissues.blogspot.com bmmcontemporaryissues.blogspot.com

Contemporary Issues: Recent Developments in Global Warming

http://bmmcontemporaryissues.blogspot.com/2008/02/recent-developments-in-global-warming.html

This is a Blog for all TYBMM Contemporary Issues Students. Over the course of the semester we will be looking to upload all the class notes and supplement them with more (and relevant) examples. Hope you learn with us! PS Jai Hind students look out for leads on what to expect next class! Thursday, February 14, 2008. Recent Developments in Global Warming. Awesome Ad - Btw. These Notes Basically have concept notes). Recent developments in Global Warming:. Bali conference for 1 month from the 18. Global war...

bmmcontemporaryissues.blogspot.com bmmcontemporaryissues.blogspot.com

Contemporary Issues: Global Warming

http://bmmcontemporaryissues.blogspot.com/2008/02/global-warming.html

This is a Blog for all TYBMM Contemporary Issues Students. Over the course of the semester we will be looking to upload all the class notes and supplement them with more (and relevant) examples. Hope you learn with us! PS Jai Hind students look out for leads on what to expect next class! Thursday, February 14, 2008. This is quite a useful presentation on Global Warming - have a look. Subscribe to: Post Comments (Atom). LINKS TO OTHER SUBJECT WEBSITES. Principles and Practices of Direct Marketing.

bmmadvertisingandmarketresearch.blogspot.com bmmadvertisingandmarketresearch.blogspot.com

Advertising and Market Research: April 2008

http://bmmadvertisingandmarketresearch.blogspot.com/2008_04_01_archive.html

Advertising and Market Research. This is a blog for all TYBMM AMR Students. Over the course of the semester we will be putting up weekly updates, which will include class notes as well as relevant examples. The objective is to add value and make this a one stop shop for all the problems you may have with respect to this subject. (P.S. Jai Hind students look out for what to expect next class). Saturday, April 5, 2008. AMR Case Study Key. B] Exploratory research design:. USE ONLY ONE OF THE ABOVE. Descript...

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The Principles and Practices of Direct Marketing

The Principles and Practices of Direct Marketing. This blog is for all TYBMM students of Direct Marketing. Over the course of the semester, we will be posting weekly updates on this blog. Along with class notes, we will also be posting additional examples, relevant case studies, videos, etc. (P.S. Jai Hind students look out for what is going to be taught next class). Thursday, April 10, 2008. Key to Answering the DM Case Study Question 1. Part (i) – Product Offering. This would include the features of th...

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