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Thirty-Four Innovative CPG Products | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/07/02/thirty-four-innovative-cpg-products
Be a Smarter Consumer…Be the One. Thirty-Four Innovative CPG Products. Posted by Bob Innes. Almond milk, enhanced water, and Greek yogurt were among the 34 products launched between 2008 and 2010 that broke through the clutter to be come innovators in their category. These products comprise less than 0.5% of all product introductions during one of the worst recessions in a generation. The 2012 Breakthrough Innovation winners are:. 2010 Glaceau vitaminwater zero. 2009 Chobani, Prevacid24HR. 2009 SoBe 0 Ca...
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Is Martha Stewart Overextended at Retail? | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/03/05/is-martha-stewart-overextended-at-retail
Be a Smarter Consumer…Be the One. Is Martha Stewart Overextended at Retail? Posted by Bob Innes. A recent article in USA Today, “Is Martha Stewart’s brand too confusing? 8221;, explored whether Ms. Stewart has overextended her name across retail, particularly as her new line of office supplies for Staples hits the selling floors. The move to offer office supplies at Staples including filing cabinets, sticky notes, journals and rubber bands was seen by some as an example of her moving into too many catego...
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Bob Innes | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/author/cpgbrokermanagement
Be a Smarter Consumer…Be the One. Who am I and what I do best! Bob Innes has written 673 posts for Smarter CPG Solutions. MediaPost Publications Q2’s Best TV Ads: CPGs, Restaurants Dominate 07/05/2012. Posted by Bob Innes. MediaPost Publications Q2’s Best TV Ads: CPGs, Restaurants Dominate 07/05/2012. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on LinkedIn (Opens in new window). Click to share on Google (Opens in new window). Posted by Bob Innes.
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Prepaid Card Industry On The Rise | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/06/28/prepaid-card-industry-on-the-rise
Be a Smarter Consumer…Be the One. Prepaid Card Industry On The Rise. Posted by Bob Innes. Prepaid credit card payment volume will rise 22.4% in 2012 to $247.5 billion, according to Packaged Facts. That’s up from $202.2 billion in 2011, on the strength of almost 10 billion transactions, reports Packaged Facts in a recent report, Prepaid and Gift Cards in the U.S. If a prepaid card product functions much like a checking account but without the fees, consumers who are disgruntled with fees and practices app...
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Deloitte: Smartphones Helping, Not Hurting, Retail Sales | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/06/28/deloitte-smartphones-helping-not-hurting-retail-sales
Be a Smarter Consumer…Be the One. Deloitte: Smartphones Helping, Not Hurting, Retail Sales. Posted by Bob Innes. People may be using their smartphones as a shopping tool in the stores, but that doesn’t mean they’re buying less from the retailers. In fact, the influence these mobile devices will have on annual in-store sales is expected to increase more than threefold over the next four years. According to the survey, nearly half (48%) of U.S. consumers said their phones have influenced their deci...Regar...
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Tablet Ads Have Twice Interaction Rate Of Phones | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/03/05/tablet-ads-have-twice-interaction-rate-of-phones
Be a Smarter Consumer…Be the One. Tablet Ads Have Twice Interaction Rate Of Phones. Posted by Bob Innes. Mobile-AdThe latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. In its fourth-quarter report, the company said full-page display ads on tablets had a 21% engagement rate compared to 9.4% for the same ad units on smartphones. Fifteen-second ads continued to have better completion rates than 30-second ads,...
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Airline Lets You Choose Seatmates on Facebook | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/03/05/airline-lets-you-choose-seatmates-on-facebook
Be a Smarter Consumer…Be the One. Airline Lets You Choose Seatmates on Facebook. Posted by Bob Innes. By Erik Sass,. Anyone who has suffered through a five-hour flight next to a cluelessly gregarious fellow passenger (or who conversely wonders why everyone they sit next to is so standoffish) now has an option for procuring a more amenable seatmate, at least if they’re flying on KLM Royal Dutch Airlines. Via MediaPost Publications Airline Lets You Choose Seatmates on Facebook, LinkedIn 03/01/2012. I am a ...
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The Choice is Yours! | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/05/11/the-choice-is-yours
Be a Smarter Consumer…Be the One. The Choice is Yours! Posted by Bob Innes. This is the first site wide poll to gauge this community’s interest in the topics and coverage provided. I hope you care enough to make your choice/voice heard. In the next thirty days, I’ll review the votes and do my best to provide stories and information relevant to your interests. Your feedback and continued support is greatly appreciated! Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window).
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Breakfast Motivations Differ by Age and Gender | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/06/28/breakfast-motivations-differ-by-age-and-gender
Be a Smarter Consumer…Be the One. Breakfast Motivations Differ by Age and Gender. Posted by Bob Innes. CHICAGO — “Different strokes for different folks” applies when it comes to consumers’ breakfast food and beverage choices, according to a new study conducted by The NPD Group, which found that the motivations driving morning food and beverage choices vary by age and gender. NPD’s Morning MealScape study asked the question: “Why did you eat or drink what you did this morning? 8220;Food manufacturers inte...
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Study: Slow Progress In Kids’ Cereal Marketing | Smarter CPG Solutions
https://cpgsolutions.wordpress.com/2012/06/25/study-slow-progress-in-kids-cereal-marketing
Be a Smarter Consumer…Be the One. Study: Slow Progress In Kids’ Cereal Marketing. Posted by Bob Innes. While cereal makers have improved the nutritional quality of most cereals marketed to children, they have also increased marketing for many of their least nutritious products, according to a new Cereal FACTS report from the Yale Rudd Center for Food Policy and Obesity. The new report’s co-authors issued even more critical statements. It is obvious that industry regulating itself is a failure, contended ...