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Financial Engagement for Gen Y

Bobber provides financial institutions with customer engagement solutions that drive high-value online behavior. Our Engagement Platform gives financial institutions the ability to create dynamic and personalized customer experiences which dramatically increase engagement and drive desired user behaviors.

http://www.bobberinteractive.com/

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Financial Engagement for Gen Y | bobberinteractive.com Reviews
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Bobber provides financial institutions with customer engagement solutions that drive high-value online behavior. Our Engagement Platform gives financial institutions the ability to create dynamic and personalized customer experiences which dramatically increase engagement and drive desired user behaviors.
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1 solutions
2 customers
3 financial engagement
4 gen y
5 platform
6 playbook
7 bobber at finovate
8 featured in
9 intrinsic motivation
10 technology platform
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solutions,customers,financial engagement,gen y,platform,playbook,bobber at finovate,featured in,intrinsic motivation,technology platform,implementation,our customers,financial institutions,generation y,target behavior,hands on,social,responsible,secure
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Financial Engagement for Gen Y | bobberinteractive.com Reviews

https://bobberinteractive.com

Bobber provides financial institutions with customer engagement solutions that drive high-value online behavior. Our Engagement Platform gives financial institutions the ability to create dynamic and personalized customer experiences which dramatically increase engagement and drive desired user behaviors.

INTERNAL PAGES

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1

Intrinsic Motivation

http://www.bobberinteractive.com/financial-engagement/intrinsic-motivation

It’s simple to drive short-term spikes in user behavior. Providing a user experience that drives sustained, long-term behavior is much more difficult. Measuring and delivering experiences of competence, autonomy and relatedness has proven to be reliably predictive of sustained engagement across more than 20,000 test subjects. Bobber’s technology platform and tools are designed to satisfy these intrinsic needs while a user engages with our clients’ web experiences.

2

Secure

http://www.bobberinteractive.com/why-bobber/secure

All money is FDIC insured with our bank partner. We will not share or sell personal data. Parents can have the level of control they and the user agree on and desire. FDIC and Visa Insured. Your money whether ongoing savings or day-to-day funds is safe and secure through our partner financial institutions. Your money is covered by the FDIC insurance of our issuing bank partner, as well as through Visa’s Zero Liability policy on the prepaid debit card.

3

Press

http://www.bobberinteractive.com/about/press

The Gamification of Retail Banking Services. PFM is Dead, Long Live FPM. US News & World Report. The Gamification of Personal Finance. Bobber Adds Engagement Expert Scott Rigby to Management Team. How Bobber Makes Personal Finance Engaging. Let the Games Begin. The Wall Street Journal. Let’s Play the Money Game! This Facebook App Gives 4% Cash Back on Amazon Products. FounderDating Success Story: Bobber Interactive and the Spouse Test. Banks Start Playing Games With Your Money. US News & World Report.

4

Social

http://www.bobberinteractive.com/why-bobber/social

Bobber speaks your language. Connect with your friends and family in new ways around your real-world money, your goals, and wish-lists. Earn points and badges for sharing and interacting. Connect at home or on the go. Accomplish more than you thought possible by engaging the power of your social network. Work together with your friends or compete with them through challenges. Bring on board your strongest support network, your family, backing your financial goals online.

5

Generation Y

http://www.bobberinteractive.com/financial-engagement/generation-y

Having come of age during the stormiest economic climate since the Great Depression, Gen Y shows an alarmingly low adoption of basic financial behavior (saving, investing, insurance, etc.). They are extremely media savvy and require engagement banking with richer, more engaging online experiences to motivate desirable financial behavior. Life is a Game.

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Sweet Gams!: 07.2011

http://sweetgams.blogspot.com/2011_07_01_archive.html

Some sweet stuff found on the inter-web. Sweet, Dreaded "Gamification! Without having read past the title of the re-blogged post below, I assume it is referring to the concept of Sweet Gams! S slow and unceasing consumption of the interwebs:. The dreaded ‘G’ word:. The concept of rewarding users with virtual coins, badges or more for participating in online communities. Nearly everywhere I go, the buzzword pops up. And, it is worth noting, not always in a positive way. PopCap CEO Dave Roberts. Creating a...

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Paradigms – Fiscal Fizzle

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Experiments in Personal Finance. Fiscal Fizzle Guided Tour. How to Contact Me. Get Free Email Updates. Enter your email address to follow this blog and receive notifications of new posts by email. Hertz Car Sales Update: Customers Speak Out. Buying a Car from Hertz Car Sales. Snapshot from Progressive: The 2013 Update. Tips When Shopping for Tires at Costco and Sam's Club. Would You Buy a Rental Car? How Much Does Tennis Cost? 20 Tips for Attending a Tennis Tournament. March 5, 2013. January 24, 2013.

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