bobdevol.wordpress.com
Rough Trade: The idea doesn’t work as a marker rough? Next! | ADmonishments
https://bobdevol.wordpress.com/2009/01/05/rough-trade-the-idea-doesn’t-work-as-a-marker-rough-next
About ADmonishments and Bob Devol. Rants, raves and ruminations on the advertising creative process. Laquo; See the words. Read the pictures. They zig. You zag. Rough Trade: The idea doesn’t work as a marker rough? January 5, 2009 by arveedee. The client rejected them, every last one. Why? They weren’t presented as virtually finished pieces. Say what? The client was actually pissed. Huh? I’d much rather hear a client utter, damn that idea sucks. I don’t know why, but it blows. At least they’re re...Here’...
bobdevol.wordpress.com
See the words. Read the pictures. | ADmonishments
https://bobdevol.wordpress.com/2008/12/31/see-the-words-read-the-pictures
About ADmonishments and Bob Devol. Rants, raves and ruminations on the advertising creative process. Rough Trade: The idea doesn’t work as a marker rough? See the words. Read the pictures. December 31, 2008 by arveedee. I’ve been lancing freely as a copywriter for more than 14 years. It’s been a great gig. But if there’s one thing I miss about ad agency life, it’s being able to simply sit across from an art director and spitball concepts. To me, this collaboration works hardest when the pictures person c...
bobdevol.wordpress.com
Print: Concepts Born Here. | ADmonishments
https://bobdevol.wordpress.com/2011/02/02/never-underestimate-the-power-of-print
About ADmonishments and Bob Devol. Rants, raves and ruminations on the advertising creative process. Laquo; Nothing is Everything. Print: Concepts Born Here. February 2, 2011 by arveedee. Back when I was a wet behind the ears, smart-assed copywriter I was in awe of the giants of the ad industry. I was equally in awe of television as a medium. TV was It. Period. All other media had to get in line behind the awesomeness of The Tube. Well before director Ridley Scott shouted, print it! That got my attention.
bobdevol.wordpress.com
Nothing is Everything | ADmonishments
https://bobdevol.wordpress.com/2010/06/10/nothing-is-everything
About ADmonishments and Bob Devol. Rants, raves and ruminations on the advertising creative process. Laquo; Oh, you mean it needs words too? Print: Concepts Born Here. June 10, 2010 by arveedee. NBC executives intially hated the script for the Chinese Restaurant episode in Season 2 of Seinfeld. They didn't get that nothing was about to become something. Something big. What does nothing have to do with the advertising creative process? And a risk-taking client, would be banished to oblivion. Great cam...
