tiffanymarkman.blogspot.com
By Tiffany Markman: Does your website copy work? Part 1
http://tiffanymarkman.blogspot.com/2009/05/does-your-website-copy-work-part-1.html
A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Tuesday, May 5, 2009. Does your website copy work? So you're getting traffic, but not converting it into sales. Or, you're not getting traffic. Or, and this is the worst one, you have no idea whether or not your audience knows your website exists. 1 In other words. Have you used synonyms in your copy? Let's say you're an ad agency. Don't over-egg your web copy with the words &#...
tiffanymarkman.blogspot.com
By Tiffany Markman: October 2008
http://tiffanymarkman.blogspot.com/2008_10_01_archive.html
A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Thursday, October 16, 2008. Check, check and double-check. How do you ensure that you never look stupid in your haste to get messages out? 8220;But who cares? 8221; you ask. “People are too busy to notice the little things! And here's the worst part. Your reader doesn't have to be an English teacher, a grammar boffin or a crossword puzzle-addicted troglodyte to spot your errors...
tiffanymarkman.blogspot.com
By Tiffany Markman: May 2008
http://tiffanymarkman.blogspot.com/2008_05_01_archive.html
A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Thursday, May 8, 2008. Poking internal comms with a stick. If you talk to your company’s employees, this is for you. According to the experts, there’s never been a better time to be in internal communication. But that’s a little surprising in light of some recent research. 8211; spent to achieve 0% impact (Source: Towers Perrin and Tom Lee). Passion plus clarity = action. To engage...
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: Refrain from stating the obvious
http://tiffanymarkmantraining.blogspot.com/2008/09/stating-obvious.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Monday, September 29, 2008. Refrain from stating the obvious. Instead of the longer phrase on the left. Try to use the tighter option on the right:. 3 am in the morning 3 am. Afforded the opportunity given the opportunity. A great deal of many, most or much. A number of a few, some, many, or several. A person who is honest an honest person. By means of by.
tiffanymarkman.blogspot.com
By Tiffany Markman: March 2009
http://tiffanymarkman.blogspot.com/2009_03_01_archive.html
A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Monday, March 2, 2009. Why you shouldn’t do your own editing (unless that’s your job). The last time you wrote a document, didn’t it make you mad when – after checks and double-checks – someone pointed out the error you should’ve spotted. Before you printed 50 of the bleeding thing? Secondly, you probably also agree that your clients and customers should feel a) that they’re ...
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: Use the word ‘because’
http://tiffanymarkmantraining.blogspot.com/2008/05/use-word-because.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Thursday, May 8, 2008. Use the word ‘because’. 8216;Because’ is a very powerful word. A well-known principle of human behaviour says that when we ask someone to do us a favour, we’ll be more successful if we provide a reason. People simply like to have reasons for what they do. Excuse me, I have five pages. May I use the machine because I'm in a hurry? But a ...
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: Distinguish between commonly confused words
http://tiffanymarkmantraining.blogspot.com/2008/03/commonly-confused-words.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Saturday, March 15, 2008. Distinguish between commonly confused words. Here are a few words that are commonly confused, especially in business writing:. Introduces two items; among. More than two: “The host divided the pie between. Don and Phil.” vs “The host divided the pie among. Refers to the ability to do something, and may. Like vs such as. Tiffany Markm...
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: Master Microsoft's 'Readability Statistics'
http://tiffanymarkmantraining.blogspot.com/2008/03/readability-stats.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Saturday, March 15, 2008. Master Microsoft's 'Readability Statistics'. 8216;Readability’ is the term used to describe how easy or difficult something is to read. It might surprise you that an appropriate level for most corporate writing is Grade 10 (Standard 8); i.e. age 15-16. Is written at a Grade 12 level? Click on ‘ Tools. Under ‘ Options. Score is greate...
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: October 2008
http://tiffanymarkmantraining.blogspot.com/2008_10_01_archive.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Thursday, October 30, 2008. Flesch and Kincaid - what's it all about? In all of my business writing workshops. Flesch Reading Ease and Flesch-Kincaid Grade Level; in other words, what it's all about. 900–100.0: easily understandable by an average 11-year old student. 60–70: easily understandable by 13- to 15-year old students. Flesch–Kincaid Grade Level.
tiffanymarkmantraining.blogspot.com
Tiffany Markman Training: September 2008
http://tiffanymarkmantraining.blogspot.com/2008_09_01_archive.html
A regularly updated snippet of some of the communication tips and techniques I share with delegates on my training courses, workshops and seminars. Monday, September 29, 2008. Freelancers' potential tax deductables. My advice is 100% non-FICA compliant and non-expert, but it remains 100% well-intended. Printing, postage and stationery. Posted by Tiffany Markman. Avoid redundancy in business writing. Become aware of how often you (and others) use these (redundant portion in brackets):. For (a period of).
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