anintentionalnoise.wordpress.com
The proposal for the popular music library. | an intentional noise
https://anintentionalnoise.wordpress.com/2008/03/20/the-proposal-for-the-popular-music-library
Laquo; Advertising from radio to television. The proposal for the popular music library. March 20, 2008. NOTE: I apologise for the presentation of this post; WordPress seems to messing with the paragraphs/breaks *. The music in branding today tends to be in the form of sonic logos; signatures of the brand, created through rationality to maximize its effect in conveying brand identity. However you can’t not communicate. The solution for both problems is to refine the selection process; essentially turning...
anintentionalnoise.wordpress.com
Branding not corporate identity | an intentional noise
https://anintentionalnoise.wordpress.com/2008/02/29/branding-not-corporate-identity
Laquo; Music with a cause. Advertising from radio to television. Branding not corporate identity. February 29, 2008. The contemporary Apple seems to have two types of music in their adverts…. For macbooks and the iphone, the music tends to be very mellow and playful; reflecting a “without a care in the world” atmosphere. The message here is simplicity. Again an example…. This is the general rule of Apple. Simplicity = Computers (and phones), energy = music. Posted in Sonic Branding. You are commenting us...
anintentionalnoise.wordpress.com
Advertising from radio to television | an intentional noise
https://anintentionalnoise.wordpress.com/2008/03/08/advertising-from-radio-to-television
Laquo; Branding not corporate identity. The proposal for the popular music library. Advertising from radio to television. March 8, 2008. As mentioned in a previous post, radio had developed a system where programs were sponsored by advertisers. Consumers could express their gratitude by buying the product of the sponsor; thus keep the program on air. The only other people left who had the knowledge and money to enter this new medium were the radio broadcasters themselves (broadcasters such as NBC and ABC).