boydcomm.blogspot.com

Boyd Communications

Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...Founder a...

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Boyd Communications | boydcomm.blogspot.com Reviews

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Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...Founder a...

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Boyd Communications | boydcomm.blogspot.com Reviews

https://boydcomm.blogspot.com

Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...Founder a...

INTERNAL PAGES

boydcomm.blogspot.com

1

Boyd Communications: Managing Strategically Vs. Tactically – What’s the Information Gap?

http://boydcomm.blogspot.com/2010/07/managing-strategically-vs-tactically.html

Wednesday, July 28, 2010. Managing Strategically Vs. Tactically – What’s the Information Gap? Are you getting the best out of your marketing team? One of the biggest challenges within marketing teams is the information and expectation gap between strategic and tactical thinking. One of the most pronounced places you can see this actually happening is how businesses deal with their marketing agencies. Studies have shown that less than 15% of agency fees go into strategy work – while 80%-90% of f...

2

Boyd Communications: The Next Chapter Of Branding – Immersive Engagement

http://boydcomm.blogspot.com/2010/07/next-chapter-of-branding-immersive.html

Wednesday, July 21, 2010. The Next Chapter Of Branding – Immersive Engagement. So, if Branding 2.0 was engaging in a conversation with our audiences – how do we now deliver creative messages to these audiences. In today’s world, Web-Savvy consumers sniff out advertising fast. The whole idea is to start to attract a younger, hipper and more stylish audience to a new hybrid automobile – provided by Lexus; a brand noted for it’s older demographic. It’s time to rethink our static Web presence as a digi...

3

Boyd Communications: Understanding Women

http://boydcomm.blogspot.com/2010/09/understanding-women.html

Wednesday, September 8, 2010. There’s an old joke about understanding women that goes something like this: There are two times when a man doesn’t understand a woman. The first is before marriage. And, the second is after marriage. In many cases you could probably tell this joke about brand marketers as well. For example, when Dell launched their “Della” brand last year, with a campaign and special Web site, many women ridiculed them for being out of touch and condescending. The women studied said that co...

4

Boyd Communications: October 2011

http://boydcomm.blogspot.com/2011_10_01_archive.html

Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...

5

Boyd Communications: How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying

http://boydcomm.blogspot.com/2011/10/how-to-market-to-dissatisfied-crowd-or.html

Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...

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boydcomm.blogspot.com

Boyd Communications

Monday, October 3, 2011. How To Market To A Dissatisfied Crowd or Why Satisfying The Dissatisfied Is Satisfying. This mood certainly creates difficult times for coming up with new, creative and persuasive creative marketing. So, what does “dissatisfaction” mean to a branding and marketing strategy? At Boyd we believe there are keys to maintaining an effective strategy during sour times. Thus, from an satisfaction perspective it’s a good idea to be aware of what’s going on in your industry and...Founder a...

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