blog.bozuko.com
Bozuko
http://blog.bozuko.com/category/geolocation
How to create more targeted promotions with location-gated sweepstakes. In our last blog post, we discussed the structure of the tried and trusted sweepstakes promotion. In particular, we covered the different options for gating your sweepstakes promotion in order to better target a specific group of customers. One of the challenges that all promotional marketing must deal with is how to focus incentives on […]. Checking out who is checking in on location based social networks. 2011 Bozuko, Inc.
mobilemarketer.com
Brands want to embed foursquare into their strategy: Phonevalley CEO - Mobile Marketer - Content
http://www.mobilemarketer.com/cms/news/content/11025.html
Welcome to Mobile Marketer. Skip directly to: main content. Mobile Marketer The news leader in mobile marketing, media and commmerce. Newsletter signup for latest news. Receive the latest articles for free. Click here. To get the Mobile Marketer newsletters. Brands want to embed foursquare into their strategy: Phonevalley CEO. September 22, 2011. American Eagle taps shopkick for consumer engagement at the POS. According to Mr. Gonda, check-ins are not a successful service. Location provides relevant info...
blog.bozuko.com
Create more targeted promotions with location gated sweepstakes
http://blog.bozuko.com/2011/12/28/how-to-create-more-targeted-promotions-with-location-gated-sweepstakes
How to create more targeted promotions with location-gated sweepstakes. In our last blog post. We discussed the structure of the tried and trusted sweepstakes promotion. In particular, we covered the different options for gating your sweepstakes promotion in order to better target a specific group of customers. And driving attention, but marketers need to be realistic about the return of such contests. Sweepstakes designed for GPS-enabled smart phones can location-gate a promotion by creating eligibility...
blog.bozuko.com
Bozuko
http://blog.bozuko.com/category/qr-code-marketing
Category Archives: QR Code Marketing. Connecting with customers with QR code campaigns that stand out. Marketers are embracing QR codes as a technique to connect offline customers to online marketing campaigns. By scanning a 2D barcode with your smartphone using an app like Quickmark or Scanlinfe, your phone’s browser is redirected to a web page url encoded in the QR code. While QR codes have been around for almost 20 […]. WP Error: Feed not created correctly. 2011 Bozuko, Inc.
blog.bozuko.com
Bozuko
http://blog.bozuko.com/category/email-marketing
Category Archives: email marketing. What role should email play for the brick and mortar business? Email (along with a business website) forms the cornerstone of most real world, brick and mortar business’ digital marketing strategies. Unfortunately, businesses often use email marketing in a way that is counterproductive. General email volumes are up. People’s attention spans and free time are down. Most consumers have learned to screen out email based on […]. WP Error: Feed not created correctly.
blog.bozuko.com
Bozuko
http://blog.bozuko.com/category/group-discounts
Category Archives: Group Discounts. Moving beyond the era of online deals. No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses. Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]. Promotions strategy when discounting doesn’t make sense.
blog.bozuko.com
Bozuko
http://blog.bozuko.com/2011/12/05/moving-beyond-the-era-of-online-deals/jakebbj-2
Moving beyond the era of online deals. WP Error: Feed not created correctly. 2011 Bozuko, Inc.
blog.bozuko.com
Facebook likes and other social endorsements for location based business
http://blog.bozuko.com/2011/06/14/why-facebook-“likes“-and-other-social-endorsements-are-important-to-the-location-based-business
Why Facebook Likes and other social endorsements are important to the location based business. The infographic below does a nice job of simplifying the steps to establishing a web presence for a location based business. Pretty simple right? Is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at www.blumenthals.com. While cultivating a positive portfolio of online reviews and ratings is important, the role of the Facebook Like. When a potential customer sits down at thei...
blog.bozuko.com
Bozuko
http://blog.bozuko.com/category/loyalty-rewards
Category Archives: Loyalty Rewards. Do group discounting deals short change real world businesses? WP Error: Feed not created correctly. 2011 Bozuko, Inc.
