eng.brain-intelligence.com
Brain Intelligence Speaking at ESOMAR Congress 2014, Second Year in A Row | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/esomar-2014-brain-intelligence-ruihong-tang
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Brain Intelligence Speaking at ESOMAR Congress 2014, Second Year in A Row. ESOMAR Congress, one of the most influential annual events for international marketers and researchers, will be held on September 7. In Nice, France. Brain Intelligence and Changyou have been invited to give a speech about their latest games research. So, if you are planning to attend the Congress. No worries. You can still catch up with the pre...
eng.brain-intelligence.com
Biometrics | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/ling-xian-ke-ji/sheng-li-fan-ying
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Biometrics consists of techniques that measure various elements of the human physiology, from which we can extract meaningful insights. Electromyography (EMG) is a technique for evaluating and recording the electrical activity produced by skeletal muscles. Brain Intelligence Neuro-Consultancy Ltd.
eng.brain-intelligence.com
Brain Intelligence joins Vivaki in “The Pool” Lane 3 | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/brain-intelligence-joins-vivaki-pool-lane-3
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Brain Intelligence joins Vivaki in “The Pool” Lane 3. 11th Dec Beijing Vivaki announced the kick-off of “The Pool’s” Lane 3 research initiative in China, the first cross-media (TV and Online TV) advertisement evaluation project in the country employing the neuromarketing research (provided by Brain Intelligence). Lance 3 will use sophisticated neuroscientific techniques, combined with more traditional questionnaires, consu...
eng.brain-intelligence.com
IAT | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/ling-xian-ke-ji/nei-yin-lian-xiang
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. IAT (Implicit Association Test) is a measure designed to detect the strength of a person’s automatic association between mental representations of objects. In recent marketing activities, IAT has been proven highly useful for understanding consumers’ perception towards certain concepts and ideas, identifying the best image for brands and products, and testing the appropriateness of brand messages and concepts.
eng.brain-intelligence.com
Product Development | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/fu-wu/chan-pin-yan-jiu-he-kai-fa
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Increase the success rate of your product launching. We apply neuroscientific technologies to consumers’ experience, assisting clients during the whole process of product research and development. BI Case Study: R&D of Female skincare products. A slideshow consisting photos showing gradient improving skin qualities: skin color, pore, dark circles etc. Records real-time emotional flow during the slideshow, demonstrating:.
eng.brain-intelligence.com
Media Research | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/fu-wu/mei-jie-yan-jiu
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Make the most out of your media investment. Today, audience attention is being severely segmented by increasing number of media platforms. Neuromarketing helps business with cross-screen advertising strategy and maximising media ROI. Tracks visual attention and emotional response when using media. Evaluates features and values of different media platforms. Media Research: Exposure Attention.
eng.brain-intelligence.com
Our Team | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/guan-yu-tuan-dui
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Ruihong Tang, Founder&CEO. Ruihong Tang is Founder and CEO of Brain Intelligence. The company is a result of her professional training and research interests and aims to be a bridge between the academic and commercial worlds. Tang was elected as the national chairperson (China) of Neuromarketing Science and Business Association in 2012. MEDO FAREKH，Director of Business Development and operations. Professor Luo is among the...
eng.brain-intelligence.com
Brand Research | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/pin-pai-yan-jiu
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. Identify the best brand-audience match. Brand perception is poses great impact on consumer’s decision making process, as well as customer loyalty construction. IAT. Implicit Association Test) is particularly suitable for evaluating the “matchness” between brand personality and target audience. Brand reconstruction and sales conversion: T-Mobile. Brain Intelligence Neuro-Consultancy Ltd.
eng.brain-intelligence.com
Our Company | Brain Intelligence Neuro-Consultancy
http://eng.brain-intelligence.com/index.php/guan-yu-gong-si
Marketing – Media. Marketing – Ad. Marketing – Brand. Product – R&D. Product – UX. We are a neuromarketing company based in Beijing, the first of its kind in China. We provide marketers with a window into the mind of Chinese consumers with scientifically evidenced, quantitatively based means of evaluating emotional feedback and cognitive engagement in response to all forms of marketing stimuli. Brain Intelligence Neuro-Consultancy Ltd.
