Brainspin are London based communication experts. Our expertise in marketing and social psychology means we help you build engaging customer relationships that bring you and your customers a better return. Call us on 0207 937 0106
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Welcome to Brainspin: Marketing Psychology | brainspin.co.uk Reviews
https://brainspin.co.uk
Brainspin are London based communication experts. Our expertise in marketing and social psychology means we help you build engaging customer relationships that bring you and your customers a better return. Call us on 0207 937 0106
brainspin.co.uk
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We welcome the use of brief quotations (one or two paragraphs) of the content published on the Brainspin LLP site, provided such references include attribution and a direct link to www.brainspin.co.uk, and subject to the terms below. T: 44 (0) 207 937 0106. Brainspin LLP 2011-15.
Blog
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Why did you do that? We want to know why our friend, our children, our lover did that unexpected and ‘illogical’ thing. For much of history it was assumed that we were logical and rational. So, why do we surprise ourselves and others every day? Ask someone why they did what they did and you’ll often get one of two answers: ‘I’m not sure (or don’t remember)’ or ‘It seemed like the right thing at the time’. Our plan is to discuss a different bias from time to time to reveal their practical implications.
About
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Brainspin LLP applies the well-researched thinking behind behavioural economics and psychology to companies’ marketing and promotion. Founder Chris Wells has more than 25 years marketing experience across a wide sector of industries and countries from Central Europe to the United States of America. He has two degrees from Columbia University in New York. Justine Clement, Managing Director, Unmissable. T: 44 (0) 207 937 0106. Brainspin LLP 2011-15.
Emotional Purchases
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When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. Logic will get you from A to B. Imagination will take you everywhere. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. Tyler Durden, Fight Club. Failure is so much more interesting than success because you learn from it. Inventor and entrepreneur James Dyson, quoted in the Observer. In modern marketing, stories are often underrated. Stories are somet...
Frictionless
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Any damn fool can make something complex; it takes a genius to make something simple. Pete Seeger, quoted in The Times. From The Week, page 8, Wit and Wisdom, 08-FEB-2014. Removing friction means really focusing on the customer. You understand the need to simplify? Look at your home page. Is there just too much there? Where does your visitor’s eye go? Constrictions/bottlenecks/pauses whilst we deliberate and make a choice, all create pattern interrupts which cause people to pause and reconsider their cho...
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Welcome to Brainspin: Marketing Psychology
Experience is a truer guide than words of others. Our choices reveal our intentions. The campaign for 'no' is much better organized in terms of marketing and psychology. They ask the question; 'Do you feel protected and do you think the government is protecting you? And the answer is a violent no. A child can teach an adult three things: to be happy for no reason, to always be busy with something, and to know how to demand with all his might that which he desires. Can you afford to ignore this? Of course...
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