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Thoughts, beliefs and experiences on launching and nurturing brands

Thoughts, beliefs and experiences on launching and nurturing brands. Monday, November 28, 2011. The perils of brand extensions - lessons from Kingfisher. In the saga of Kingfisher Airlines that is being played out, there is a live lesson for Brand Owners on straying from the classic brand extension rules. In hindsight, most of us brand sceptics weren't off base. And for the owners of the Kingfisher brand, this should lead to a great deal of soul searching. Not only have the share holders of the UB Group ...

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Thoughts, beliefs and experiences on launching and nurturing brands | brand-tamasha.blogspot.com Reviews

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Thoughts, beliefs and experiences on launching and nurturing brands. Monday, November 28, 2011. The perils of brand extensions - lessons from Kingfisher. In the saga of Kingfisher Airlines that is being played out, there is a live lesson for Brand Owners on straying from the classic brand extension rules. In hindsight, most of us brand sceptics weren't off base. And for the owners of the Kingfisher brand, this should lead to a great deal of soul searching. Not only have the share holders of the UB Group ...

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Thoughts, beliefs and experiences on launching and nurturing brands | brand-tamasha.blogspot.com Reviews

https://brand-tamasha.blogspot.com

Thoughts, beliefs and experiences on launching and nurturing brands. Monday, November 28, 2011. The perils of brand extensions - lessons from Kingfisher. In the saga of Kingfisher Airlines that is being played out, there is a live lesson for Brand Owners on straying from the classic brand extension rules. In hindsight, most of us brand sceptics weren't off base. And for the owners of the Kingfisher brand, this should lead to a great deal of soul searching. Not only have the share holders of the UB Group ...

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Thoughts, beliefs and experiences on launching and nurturing brands: Airtel’s bubbles, curves and waves.

http://brand-tamasha.blogspot.com/2011/05/airtels-bubbles-curves-and-waves.html

Thoughts, beliefs and experiences on launching and nurturing brands. Wednesday, May 18, 2011. Airtel’s bubbles, curves and waves. Now what suddenly brings these nostalgic memories of the ‘good ol’ days’ you might wonder. It is a sense of déjà vu at the never ending saga of this splat of ink. Except this time it is a blob of white on a piece of red! You got me there.). Read this one from the design team - “We got huge inspiration from the name Airtel. We played a lot with the thought of air and ...Wait, h...

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Thoughts, beliefs and experiences on launching and nurturing brands

http://brand-tamasha.blogspot.com/2010/05/minefields-in-market-place.html

Thoughts, beliefs and experiences on launching and nurturing brands. Monday, May 3, 2010. Minefieds in the market place. There are those of us who spend months, perhaps years, labouring over the creation of a new brand. It's name, identity, packaging. the culmination of a lot of research in understanding consumer insights, competition SWOT analysis, brand values, positioning, brand DNA and all the knowledge of modern day practices in brand strategy. That we bring to our desks. The success and failures of...

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Thoughts, beliefs and experiences on launching and nurturing brands

http://brand-tamasha.blogspot.com/2011/11/perils-of-brand-extension-kingfisher.html

Thoughts, beliefs and experiences on launching and nurturing brands. Monday, November 28, 2011. The perils of brand extensions - lessons from Kingfisher. In the saga of Kingfisher Airlines that is being played out, there is a live lesson for Brand Owners on straying from the classic brand extension rules. In hindsight, most of us brand sceptics weren't off base. And for the owners of the Kingfisher brand, this should lead to a great deal of soul searching. Not only have the share holders of the UB Group ...

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Thoughts, beliefs and experiences on launching and nurturing brands

Thoughts, beliefs and experiences on launching and nurturing brands. Monday, November 28, 2011. The perils of brand extensions - lessons from Kingfisher. In the saga of Kingfisher Airlines that is being played out, there is a live lesson for Brand Owners on straying from the classic brand extension rules. In hindsight, most of us brand sceptics weren't off base. And for the owners of the Kingfisher brand, this should lead to a great deal of soul searching. Not only have the share holders of the UB Group ...

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