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Warren McKenna :: brand2win

International Marketing Executive :: Delivers Return On Experience®

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Warren McKenna :: brand2win | brand2win.blogspot.com Reviews
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International Marketing Executive :: Delivers Return On Experience®
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Warren McKenna :: brand2win | brand2win.blogspot.com Reviews

https://brand2win.blogspot.com

International Marketing Executive :: Delivers Return On Experience®

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1

Warren McKenna :: brand2win: January 2011

http://brand2win.blogspot.com/2011_01_01_archive.html

Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Monday, January 24, 2011. If Cars Sucked—Like A Dyson. James Dyson vacuum cleaners hold the secret to the auto industry’s plight or its profits. Advertising Age, Wall Street Journal, and The Economist all agree, the plummeting auto industry has nothing (and everything) to lose. The industry’s biggest opportunity is now. It’s change or die. Other manufacturers caught on and developed their own bagless systems.

2

Warren McKenna :: brand2win: When Templates Crush the Brand

http://brand2win.blogspot.com/2009/10/when-templates-crush-brand.html

Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Friday, March 4, 2011. When Templates Crush the Brand. What happened with the Cadillac and Chevrolet ads? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s brilliant positioning, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM and has left its brands in a cloud of smoke. Cadillac used to mean something. GM’s brands deserve more. Every branded touchpoint matters. Conside...

3

Warren McKenna :: brand2win: If Cars Sucked—Like A Dyson

http://brand2win.blogspot.com/2009/07/if-cars-suckedlike-dyson.html

Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Monday, January 24, 2011. If Cars Sucked—Like A Dyson. James Dyson vacuum cleaners hold the secret to the auto industry’s plight or its profits. Advertising Age, Wall Street Journal, and The Economist all agree, the plummeting auto industry has nothing (and everything) to lose. The industry’s biggest opportunity is now. It’s change or die. Other manufacturers caught on and developed their own bagless systems.

4

Warren McKenna :: brand2win: February 2011

http://brand2win.blogspot.com/2011_02_01_archive.html

Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Monday, February 21, 2011. A Perfect 10 – What If GM Did New Leno Show? 8220;I made $5 billion over the summer.”. Leno rocks the crowd with his return to TV and his opening monologue. Jay confesses he turned his old cars into a gold mine with the Cash for Clunkers program. (wink) GM and the car industry could learn a lot from the reinvented Jay Leno Show. From the U.S. Open judge texting during tennis c...Kanye...

5

Warren McKenna :: brand2win: March 2011

http://brand2win.blogspot.com/2011_03_01_archive.html

Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Friday, March 4, 2011. When Templates Crush the Brand. What happened with the Cadillac and Chevrolet ads? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s brilliant positioning, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM and has left its brands in a cloud of smoke. Cadillac used to mean something. GM’s brands deserve more. Every branded touchpoint matters. Conside...

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Warren McKenna : brand2win. International Marketing Executive : Delivers Return On Experience. Friday, March 4, 2011. When Templates Crush the Brand. What happened with the Cadillac and Chevrolet ads? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s brilliant positioning, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM and has left its brands in a cloud of smoke. Cadillac used to mean something. GM’s brands deserve more. Every branded touchpoint matters. Conside...

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