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We invest in iconic brand assets.  We actively seek to acquire these assets and we employ our expertise in this asset class to maximize value for our clients.We look for assets that are currently underutilized and opportunities where

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Brand Asset Management - Home | brandassetmgmt.com Reviews

https://brandassetmgmt.com

We invest in iconic brand assets.  We actively seek to acquire these assets and we employ our expertise in this asset class to maximize value for our clients.We look for assets that are currently underutilized and opportunities where

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brandassetmgmt.com brandassetmgmt.com
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Brand Asset Management - INVESTMENT CRITERIA We look for  the intellectual property (IP) components of brands–namely, trademarked names, logos and taglines and copyright.  We typically do not acquire hard assets. We define premier brands as those that (1)

http://www.brandassetmgmt.com/investments/investment_criteria

303 Park Avenue South. We define premier brands as those that (1) impact a large market (at least $1 billion market size); (2) have a strong and favorable existing brand awareness in their market - a large part of which is top-of-mind awareness (the gold-standard of marketing), and (3) have the highest quality attributes including a distinctive history that resonates with constituent groups. The following describes our typical transactions. We will purchase the brand and license it back to the seller.

2

Brand Asset Management - Home

http://www.brandassetmgmt.com/investments

303 Park Avenue South. We invest in iconic brand assets. We actively seek to acquire these assets and we employ our expertise in this asset class to maximize value for our clients. Our approach is both qualitative and quantitative. We determine the potential value of the brand if deployed in a highest and best-use. We work with our advisors and third-parties to design and structure a framework that utulizes the unique qualities of the brand and enhances its value. We manage assets of five funds:. Brand E...

3

Brand Asset Management - Client Access

http://www.brandassetmgmt.com/client_access_link

303 Park Avenue South. We take great care to ensure all client information is highly secure. We never provide any client information to third-parties. And we will never request any information via e-mail. Should you receive any e-mail purporting to be from BAM, please do not respond and contact us immediately. If you have an urgent question, please contact your client services representative directly. Please enter your log-in information to gain access to client-only information. 303 Park Avenue South.

4

Brand Asset Management - Portfolio

http://www.brandassetmgmt.com/investments/portfolio

303 Park Avenue South. Our portfolio is composed of carefully selected brand assets - typically premier brands that are/ have been recognized as leaders in their industry/ sector within the last ten years. Our brands generally fit into one or more of the following categories:. Product / Service Brand. 303 Park Avenue South.

5

Brand Asset Management - About Us

http://www.brandassetmgmt.com/about_us

303 Park Avenue South. We invest in brand assets. We actively seek to acquire these assets. We employ our expertise in this asset class to generate significant returns that have a low-correlation with traditional financial markets. We manage capital for institutions and ultra-wealthy individuals who seek high returns and diversification in an alternative asset class. We have over $400 million of assets under management. Why Do We Focus on This Asset Class? 303 Park Avenue South.

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