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Brandathon - Brands That Endure and Outrun Competitors. A Marketing Insights Blog by Dongkwan 'DK' Kim

A blog to help you build a stronger brand, including stories, insights, and perspectives on how and why some brands suffer and some prosper. A blog by Dongkwan

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Brandathon - Brands That Endure and Outrun Competitors. A Marketing Insights Blog by Dongkwan 'DK' Kim | brandathon.com Reviews
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A blog to help you build a stronger brand, including stories, insights, and perspectives on how and why some brands suffer and some prosper. A blog by Dongkwan
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Brandathon - Brands That Endure and Outrun Competitors. A Marketing Insights Blog by Dongkwan 'DK' Kim | brandathon.com Reviews

https://brandathon.com

A blog to help you build a stronger brand, including stories, insights, and perspectives on how and why some brands suffer and some prosper. A blog by Dongkwan

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brandathon.com brandathon.com
1

uncategorized | Brandathon

http://www.brandathon.com/category/brandinsights/uncategorized-brandmarketing

Archive for category uncategorized. Embrace Life Campaign: Seatbelts. No words are needed. The visual does it all, coupled with the tagline, “embrace life.”. But it somehow feels like it’s directed towards men, fathers, who have families. But any how, whatever the case, it’s about saving your family, the people you love most. The part where the man gets in the actual crash is simply amazing: the glitters, like shattered glass, or like the glitter and love of a family torn into pieces. So after nearly a y...

2

Embrace Life Campaign: Seatbelts | Brandathon

http://www.brandathon.com/2010/04/27/embrace-life-campaign-seatbelts

Laquo; When Do You Crave for Oreos? Why Leadership is Pivotal in Fragile Industries. Embrace Life Campaign: Seatbelts. No words are needed. The visual does it all, coupled with the tagline, “embrace life.”. What a wonderful piece. Actions sure did speak louder than words for this campaign. This entry was posted on April 27, 2010, 1:47 AM and is filed under uncategorized. You can follow any responses to this entry through RSS 2.0. You can leave a response. From your own site. Type your comment here. My na...

3

arts & entertainment | Brandathon

http://www.brandathon.com/category/brandinsights/artentertainment

Archive for category arts and entertainment. How to Change the World through Viral Marketing. In arts and entertainment. Great example of how a city in Russia was able to fix its pothole problems on the road. Kudos to Ura.ru. You are currently browsing the archives for the arts and entertainment category. Personal care and services. My Past, Present, and Future. On Your Mark, Get Set, Go! Come on here lads, rejuvenate on a cup of thoughts, then plan you're route ahead - you've got a Brandathon to win.

4

DK | Brandathon

http://www.brandathon.com/author/admin

Account person in global ad agency working on global brands for the global markets. Homepage: http:/ www.dongkwankim.com. Building Better Client-Agency Relationships. Friday, December 21st, 2012. Posted in Daily Insights. How to Change the World through Viral Marketing. Monday, October 29th, 2012. Posted in arts and entertainment. Monday, October 29th, 2012. Posted in Daily Insights. Lesson to Learn: Turn Around More Often. Sunday, October 28th, 2012. Posted in Daily Insights. Monday, May 17th, 2010.

5

Team | Brandathon

http://www.brandathon.com/tag/team

Why Leadership is Pivotal in Fragile Industries. In today’s economy and rapidly-changing market, any company can be fragile. One moment you’re behind your competitors, and one little negative influence that really didn’t need to exist can cause your share prices to drop in an instant. Leadership, thus, has become more important than ever. And leadership, has more effect than ever. Personal care and services. My Past, Present, and Future. On Your Mark, Get Set, Go! E-mail me, at: dk@brandathon.com. Seth G...

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Dongkwan Kim (DK) - The Marketing Human Being

http://www.dongkwankim.com/index.html

Linked In: www.linkedin.com/in/dongkwankim. The Marketing Human Being. Blog: www.brandathon.com. Because you wanted to see who DK is. Perhaps you were interested in knowing if DK would be suitable as a candidate at your company. Or perhaps you happened to search the web to see if there are any great sites related to marketing. Or perhaps you already know DK and was curious to see what he has to show. I AM THE GUY. Who will place a welcome mat and open the door, knowing you're coming. I am IN the situation.

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Building Better Client-Agency Relationships. Work is delivered, so all is done! That is not what was originally agreed upon, so no can do! This mentality, makes me sad. It makes me rethink what advertising is all about, all richness and passion forgotten, all enthusiasm and motivation lost. 1) Order was taken, clean-cut and simple. 2) Re-confirmed to make sure. 3) Customer changed order. 4) Negotiated to meet half-way. 5) Received extra-revenue. 6) Delivered final product. Because the customer will no lo...

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