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Insights into a Marketer's world. Friday, August 1, 2014. Are Baby Boomers a large opportunity in India? Do Baby Boomers, born between 1946 and 1964, or broadly those aged 50 to 70 years, present a large opportunity in India? If yes, for which segments? Are Indian brands alive to this opportunity? On the contrary, the elderly dependency ratio is mere 8% and this would tell you that our geriatric population wields a significant economic clout. In terms of quantifiable numbers the number of seniors in the ...

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Insights into a Marketer's world. Friday, August 1, 2014. Are Baby Boomers a large opportunity in India? Do Baby Boomers, born between 1946 and 1964, or broadly those aged 50 to 70 years, present a large opportunity in India? If yes, for which segments? Are Indian brands alive to this opportunity? On the contrary, the elderly dependency ratio is mere 8% and this would tell you that our geriatric population wields a significant economic clout. In terms of quantifiable numbers the number of seniors in the ...

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1 brand buzzar

2 closer home

3 and consistently enough

4 and internationally

5 posted by

6 anisha motwani

7 2 comments

8 by accident

9 advertising to content

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Brand Buzzar | brandbuzzar.blogspot.com Reviews

https://brandbuzzar.blogspot.com

Insights into a Marketer's world. Friday, August 1, 2014. Are Baby Boomers a large opportunity in India? Do Baby Boomers, born between 1946 and 1964, or broadly those aged 50 to 70 years, present a large opportunity in India? If yes, for which segments? Are Indian brands alive to this opportunity? On the contrary, the elderly dependency ratio is mere 8% and this would tell you that our geriatric population wields a significant economic clout. In terms of quantifiable numbers the number of seniors in the ...

INTERNAL PAGES

brandbuzzar.blogspot.com

1

Brand Buzzar: July 2013

http://www.brandbuzzar.blogspot.com/2013_07_01_archive.html

Insights into a Marketer's world. Wednesday, July 10, 2013. Needed Urgently: Brand Reputation Fixers. Simone Elkeles in her book, Perfect Chemistry asked, What's the use of having a reputation if you can't ruin it every now and then? 8221; One of the strongest believers of this statement seem to be the people leading the largest, most popular sports platforms in the country. How pathetic was the condition of the Olympics Village when the global federation came to review progress? Another lesson to pick u...

2

Brand Buzzar: November 2013

http://www.brandbuzzar.blogspot.com/2013_11_01_archive.html

Insights into a Marketer's world. Tuesday, November 5, 2013. They won’t buy just because it’s Diwali. Cautious spending. Slower offtakes from retail shelves. Malls high on crowds entering but low on shopping bags while exiting. Not the signs of a typical festive season. However this season is anything but typical. With inflation and economy taking a toll on everyone, these are tough times not just for consumers but also for brands. So what do the rules look like? Do not vacate your core. Festive mark...

3

Brand Buzzar: March 2014

http://www.brandbuzzar.blogspot.com/2014_03_01_archive.html

Insights into a Marketer's world. Tuesday, March 25, 2014. Are well run promotions more important than good advertising in building and maintaining Brand's image? Are well run promotions more important than good advertising in building and maintaining Brand's image? Have views.share here. Links to this post. Thursday, March 20, 2014. Can Social media predict election trends? The question remains.will they be able to influence voter behavior and. Can Social media predict election trends. Links to this post.

4

Brand Buzzar: My recent article in Leadership Insights for Leaders. ODALTERNATIVES BY SANTHOSH BABU

http://www.brandbuzzar.blogspot.com/2014/05/my-recent-article-in-leadership.html

Insights into a Marketer's world. Sunday, May 18, 2014. My recent article in Leadership Insights for Leaders. ODALTERNATIVES BY SANTHOSH BABU. A Few Good Women. Women Leadership Women at Workplace Anisha Motwani. By Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance. For years women have played by the rules and kept their heads down. As if being ‘rescued’ is a natural phenomena. But today, women take their own decisions about the way they want to live, how they w...The reason they a...

5

Brand Buzzar: " I am a life-holic": Brand Wagon's 'After Hours'

http://www.brandbuzzar.blogspot.com/2014/07/i-am-life-holic-brand-wagons-after-hours.html

Insights into a Marketer's world. Friday, July 4, 2014. I am a life-holic": Brand Wagon's 'After Hours'. As the CMO and Head Direct Sales and Ecommerce at Max Life Insurance, I have direct functional responsibility of varied verticals comprising brand and marketing, media, marketing, direct sales, e Commerce, research, corporate communication and end to end customer value management. Love your energy and the meticulous planning. indeed inspiring :). July 23, 2014 at 5:44 AM. Subscribe for my blog-posts.

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Brand Buzzar

Insights into a Marketer's world. Friday, August 1, 2014. Are Baby Boomers a large opportunity in India? Do Baby Boomers, born between 1946 and 1964, or broadly those aged 50 to 70 years, present a large opportunity in India? If yes, for which segments? Are Indian brands alive to this opportunity? On the contrary, the elderly dependency ratio is mere 8% and this would tell you that our geriatric population wields a significant economic clout. In terms of quantifiable numbers the number of seniors in the ...

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