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brandcentric blog | the convergence of marketing and technology for consumer brandsthe convergence of marketing and technology for consumer brands (by armen)
http://www.brandcentric.net/
the convergence of marketing and technology for consumer brands (by armen)
http://www.brandcentric.net/
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Armen Najarian
1408 M●●●●●● Court
Moun●●●●View , California, 94040
United States
View this contact
Armen Najarian
1408 M●●●●●● Court
Moun●●●●View , California, 94040
United States
View this contact
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brandcentric blog | the convergence of marketing and technology for consumer brands | brandcentric.net Reviews
https://brandcentric.net
the convergence of marketing and technology for consumer brands (by armen)
brandcentric.net
Digital Coupons Fuel 2009 Redemption Record – Brandcentric
http://brandcentric.net/2010/02/03/digital-coupons-fuel-2009-redemption-record
Digital Coupons Fuel 2009 Redemption Record. February 3, 2010. Inmar recently published a press release. Highighting that 2009 saw year-over-year sequential growth in coupon redemption for the first time in 13 years. This activity translates into 27% annual growth from 2008 with nearly 3.3 Billion coupons redeemed. Pretty impressive statistics, but not at all suprising given the anemic global economy and cash-strapped consumers. Given this very apparent shift to digital, it’s amazing that Valassis ...
media – Brandcentric
http://brandcentric.net/category/media
Red Bull Stratos Reminds us that Content is Still King. February 16, 2010. February 16, 2010. This is simply brilliant work by the Red Bull team. If you haven’t heard about Red Bull Stratos, do yourself a favor and watch this 4-minute video trailer. In a nutshell:. Felix Baumgartner will attempt to free fall then parachute from 23 miles above Earth. If successful, he will break several 50-year old records held by Colonel Joe Kittinger. This project is completely underwritten and produced by Red Bull.
product development – Brandcentric
http://brandcentric.net/category/product-development
Where Crowdsourcing Meets Product Development. March 16, 2010. March 16, 2010. I’m intrigued with what Quirky.com. Blog at WordPress.com. Create a free website or blog at WordPress.com. Follow “Brandcentric”. Get every new post delivered to your Inbox. Build a website with WordPress.com.
product development – Brandcentric
http://brandcentric.net/tag/product-development
Where Crowdsourcing Meets Product Development. March 16, 2010. March 16, 2010. I’m intrigued with what Quirky.com. Blog at WordPress.com. Create a free website or blog at WordPress.com. Follow “Brandcentric”. Get every new post delivered to your Inbox. Build a website with WordPress.com.
promotion – Brandcentric
http://brandcentric.net/tag/promotion
CPG Industry View of What’s Ahead for 2010. January 4, 2010. January 4, 2010. My friends over at CPGMatters published a roundup perspective of what’s important. For industry trade and marketing strategists in the new year. They were also kind enough to quote me several times, alongside folks from McKinsey, PWC, Adesso and Synectics Group. Not surprisingly, the list of themes is fairly consistent with many of the issues I have written about. What’s Next in Trade Effectiveness? October 14, 2009. We are alr...
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Second Internet: Charts and Bubblethink | i C P G
https://tjcnyc.wordpress.com/2011/04/03/second-internet-charts-and-bubblethink
Second Internet: Charts and Bubblethink. I’m on the record as saying I have my doubts about the future of Facebook. And that when I read Lou Kerner. It sounds like pure, undistilled bubblethink. But if you can get past the breathless hype (and keep a tight grip on your senses and your wallet), there are some useful charts in this slideshare piece. Is it 1999, as I think? Or 1996, as Lou Kerner thinks? Only time will tell. Laquo; How To Get A Job In Advertising. Date : April 3, 2011. Subscribe in a reader.
How Can Publishers Charge For Content? | i C P G
https://tjcnyc.wordpress.com/2010/02/28/how-can-publishers-charge-for-content
How Can Publishers Charge For Content? In my first blog post at Jack Myers’ MediaBizBloggers, I talked about the “content is king” myth. We already have a content glut and it’s only going to get worse. In the picture at left, publishing is wearing the red jacket. The lady in the blue dress? That’s you and me, and we have every intention of skipping out on the check. In the face of this, publishers have to try as many pay options as they can, as fast as they can. Date : February 28, 2010. On The Ultimate ...
Are You Selling Cave Swiftlet Saliva Or Kraft Cheese? | i C P G
https://tjcnyc.wordpress.com/2010/02/18/are-you-selling-cave-swiftlet-saliva-or-kraft-cheese
Are You Selling Cave Swiftlet Saliva Or Kraft Cheese? What publishers must learn from CPG. My latest blogpost at Jack Myers MediaBizBloggers. A brief preview:. We can ask, “how can publishers stop content from being commoditized? 8221; but it won’t help. I think it’s time for a weirder but more productive question. Are You Selling Cave Swiftlet Saliva Or Kraft Cheese? How would a food company look at the problem of commoditized content? Laquo; The Content Glut: Why It Stinks To Be King. On The Ultimate S...
Rishad Tobaccowala: 4A’s Transformation 2010 Speech | i C P G
https://tjcnyc.wordpress.com/2010/03/04/rishad-tobaccowala-4as-transformation-2010-speech
Rishad Tobaccowala: 4A’s Transformation 2010 Speech. Rishad Tobaccowala of Publicis Groupe’s VivaKi. Is my new hero. At the 4A’s Transformation 2010 event, he did something truly rare: he told the truth, in plain English. It was unambiguous. Uncomfortable to hear. And absolutely right. See the video here. I haven’t been able to find a transcript online, so I’m providing an edited one, below. It’s inspiring stuff. This industry is about talent. And it’s not about any of the other things. But to do that, w...
Nestlé Social Media Nightmare | i C P G
https://tjcnyc.wordpress.com/2010/03/19/nestle-social-media-nightmare
Nestlé Social Media Nightmare. I’m watching what’s happening at Nestlé with a lot of interest. I think we should all be watching carefully. If you’re not up to speed, here’s what’s happening. Greenpeace has targeted Nestlé in a campaign against palm oil. Here’s the Greenpeace Orangutan web site. And here’s some good background on the story. Twitter is aggressively and gleefully helicoptering in enormous vats of gasoline to pour into the anti-Nestlé. Here’s the Nestlé. Fan page on Facebook. Social media g...
TPMtoday: Poll Result: 2011 Economy
http://tpmtoday.blogspot.com/2011/01/poll-result-2011-economy.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, January 02, 2011. Poll Result: 2011 Economy. Our year-end poll asked readers to look into their crystal balls and forecast the economy: “At this time next year, will we be in the midst of a strong recovery? 8221; The consensus was that there was no consensus:. 17% Too many unknowns. Posted by Bob Houk. Subscribe to: Post Comments (Atom). Click here to subscribe. To my newsletter, TPM Update.
TPMtoday: Gillette Axes Tiger
http://tpmtoday.blogspot.com/2011/01/gillette-axes-tiger.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, January 02, 2011. Gillette is cutting ties with Tiger Woods. Although it appears to be part of a broader cutback in athletic endorsers. The company will not renew its relationship with Woods as part of a plan to phase out its Gillette Champions marketing program in the first quarter of 2011, Norton said in an interview earlier today with USA Today. Note: Yes, I know Axe is a Unilever product.
TPMtoday: At Last! Competition for TicketMaster
http://tpmtoday.blogspot.com/2010/12/at-last-competition-for-ticketmaster.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Monday, December 20, 2010. A bit of a personal rant: Of all the companies that I patronize regularly, TicketMaster is certainly the one I most despise and most want to see brought down. They are an unregulated monopoly, but it looks like perhaps they are about to get some competition. Unsold seats are a major problem for the music and sports industries alike. "We have 35% to 50% of total industry cap...
TPMtoday: A Year-End Visit to the Corporate Graveyard
http://tpmtoday.blogspot.com/2010/12/year-end-visit-to-corporate-graveyard.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Monday, December 20, 2010. A Year-End Visit to the Corporate Graveyard. A listing of companies. That went bankrupt and brands that disappeared in 2010 includes a number of retailers - Blockbuster and A&P most notable, but also Urban Brands and Jennifer Convertibles. A lot of car brands on the list, as carmakers downsized - Mercury, Pontiac, Hummer . Posted by Bob Houk. May 30, 2013.
TPMtoday: Is Borders Going to Buy Barnes & Noble?
http://tpmtoday.blogspot.com/2010/12/is-borders-going-to-buy-barnes-noble.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Saturday, December 11, 2010. Is Borders Going to Buy Barnes and Noble? More than two years ago there were rumors that Barnes and Noble might buy Borders (we mentioned it here. And those rumors have persisted. Now the hot rumor. Is that the tables might be turned:. Very shaky - Borders' market capitalization is less than one-eighth of B&N's. Whichever way the merger goes (if there is any merger) I would w...
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brandcentre.carlsberggroup.com
Carlsberg Group Brand Centre
I have a login. Remember me on this computer. I need a login. It is all here. Logos, templates, graphic elements and guidelines on how to use them. Do you have any questions or feedback? Please send an e-mail to design@carlsberg.com. The password has been sent to your email. This email is not registered. If you are sure you typed the right email, please register again. Don't worry, just type your email. And we'll send it to you.
brandcentre.nationaltrust.org.uk
National Trust brand centre - Login
Welcome to the National Trust brand centre. Here you’ll find all the guidelines and templates you need. To create communication that engages all our supporters. To be able to log in, you must first register. Click Register. For password at the bottom of this page. Type your email address. If you don't have a password you can apply for one here.
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Concentric - Tracking The Specialist
brandcentric blog | the convergence of marketing and technology for consumer brands
The convergence of marketing and technology for consumer brands. Where Crowdsourcing Meets Product Development. I’m intrigued with what Quirky.com. Red Bull Stratos Reminds us that Content is Still King. This is simply brilliant work by the Red Bull team. If you haven’t heard about Red Bull Stratos, do yourself a favor and watch this 4-minute video trailer. In a nutshell:. Felix Baumgartner will attempt to free fall then parachute from 23 miles above Earth. I see this as the wave of the future — br...
BC | Brand Centrical - Branding & Advertising
Tell them the facts and they will learn. Tell them the truth and they will believe. But tell them a story and it will live in their heart forever. Hayleys - Free Zone. Brand Building Digital Promotion. Tell them the facts and they will learn. Tell them the truth and they will believe. But tell them a story and it will live in their heart forever. Put the Re in the Search. Research holds the key to successfully creating and managing brands at every stage, which persuade people to live your brand. We hate ...
BrandCentric, Inc
The Home of EZPZ Printing. Hi There. Glad you could make it. 9637 Anderson Lakes Parkway # 125. Eden Prairie, MN 55344.
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Brand Centric Media | My WordPress Blog
Celebrity Photos – How To Sell Them. The Future Of 3D Printing. Advantages And Disadvantages Of Letterpress Printing. Revolutionize Your Marketing Plans With Digital Boards. Celebrity Photos – How To Sell Them. Once you got photos that tell a story and seem to be of interest to customers, you can start making a plan to actually sell them. An estimation of the amount of money that can be obtained if you sell celebrity pictures. 1 Find persons who are likely to be interested in what you have for sale.
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