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Equation Blog: January 2008
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Wednesday, January 23, 2008. 2007 Market Trends Report. 2007 Market Research Trends:. Market Research and Metrics. Key findings examined in this report include:. Companies are shifting their preferences and budgets away from traditional advertising and toward integrated marketing programs. While both agencies and brands feel that clients are more likely to drive demand, brands’ belief that clients drive demand is more pronounced. Posted by Equation Research. Subscribe to: Posts (Atom). Send us a note.
equationresearch.blogspot.com
Equation Blog: February 2008
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Wednesday, February 6, 2008. PAUL SOLDERA - INSIGHT BY DESIGN. Below is a link to Paul Soldera's blog called Insight By Design ( http:/ insightbydesign.blogspot.com. Paul worked for a large "boutique" marketing research and consulting firm in NYC up until a few months ago. He's a really bright guy and his blog has lots of great information. Check it out. Posted by Equation Research. Below is some info on a blog conference in NYC on April 4. It's $350 registration, see CK's blog entry for more information.
equationresearch.blogspot.com
Equation Blog: November 2008
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Monday, November 3, 2008. Value Meal Marketing Invaluable for Restaurants. Check out the great article by Kenneth Kein (khein@brandweek.com). Subway's $5 Footlong, McDonald's Dollar Menu and Outback's $9.99 "Steak the way you crave it" are among the deals that are keeping the restaurant industry in the black, per a new report from the NPD Group. Regardless, value menus help stop the hemorrhaging, Paul said. "Absolutely we've seen this work in the past. That's no surprise. In past recessions, ...Either wa...
equationresearch.blogspot.com
Equation Blog: The real originators of social networking?
http://equationresearch.blogspot.com/2009/05/real-originators-of-social-networking.html
Wednesday, May 20, 2009. The real originators of social networking? Maybe not, but I think Coleman is on the money with this new campaign. Great idea and they were able to pull off the message that Coleman invented social networking without coming off as arrogant. This works for Coleman mostly because they are staying true to what the brand really stands for and what it means to people. It’s also nice that their core products don’t get lost in the mix. 8221; mentality, but misguided attempts can easily d...
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Equation Blog: August 2009
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Wednesday, August 12, 2009. 2009 Marketing Industry Trends Study. Equation Research Presents a Marketing Industry Trends Study Created By, and For, Marketers. The 2009 Marketing Industry Trends Study is unique in that Equation opened up survey development to the Marketing Community - drawing the survey questions directly from marketers. Social media adoption rates. While traditional media channels account for the largest proportion of marketing spend; Online, Search and Social Media as a group are approx...
equationresearch.blogspot.com
Equation Blog: May 2010
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Wednesday, May 26, 2010. A truly innovative tool to change how you use data! Have you ever wished for a better tool for reporting and analyzing your most important research and business data? We have, and that’s exactly why we created AnalyticsLab — an innovative, powerful online reporting and analysis tool that will change the way you use data. Us at info@equationresearch.com to set up a demo and see how it works. Posted by Equation Research. Subscribe to: Posts (Atom). Send us a note.
equationresearch.blogspot.com
Equation Blog: May 2008
http://equationresearch.blogspot.com/2008_05_01_archive.html
Wednesday, May 28, 2008. YouTube ad strategy under threat as Viacom brings $1bn lawsuit. By Gareth Jones Marketing 28-May-08, 08:30. LONDON - YouTube's fledgling video advertising service could face 'certain death' should. If US courts side with Viacom in what could be a landmark case. Analysts believe that this would have a 'serious impact' on YouTube's ability to generate revenue from advertisers keen to tap into its huge global user-base. Posted by Equation Research. Subscribe to: Posts (Atom).
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Equation Blog: Introducing AnalyticsLab
http://equationresearch.blogspot.com/2010/05/introducing-analyticslab.html
Wednesday, May 26, 2010. A truly innovative tool to change how you use data! Have you ever wished for a better tool for reporting and analyzing your most important research and business data? We have, and that’s exactly why we created AnalyticsLab — an innovative, powerful online reporting and analysis tool that will change the way you use data. Us at info@equationresearch.com to set up a demo and see how it works. Posted by Equation Research. Subscribe to: Post Comments (Atom). Send us a note.
equationresearch.blogspot.com
Equation Blog: 2009 Marketing Industry Trends Study
http://equationresearch.blogspot.com/2009/08/2009-marketing-industry-trends-study.html
Wednesday, August 12, 2009. 2009 Marketing Industry Trends Study. Equation Research Presents a Marketing Industry Trends Study Created By, and For, Marketers. The 2009 Marketing Industry Trends Study is unique in that Equation opened up survey development to the Marketing Community - drawing the survey questions directly from marketers. Social media adoption rates. While traditional media channels account for the largest proportion of marketing spend; Online, Search and Social Media as a group are approx...
