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Brand Critical

Marketing blog exploring how various actions companies take can help or harm brands.

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Brand Critical | brandcritical.blogspot.com Reviews
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Marketing blog exploring how various actions companies take can help or harm brands.
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1 second birthday
2 integrated brand identity
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4 article
5 bold moves
6 drive one
7 feel the difference
8 posted by
9 sarah d
10 42 comments
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second birthday,integrated brand identity,ran an,article,bold moves,drive one,feel the difference,posted by,sarah d,42 comments,labels art spinella,brand critical,branding essentials,detroit,ford,free press,max sutherland,slogans,photo found on,ad pulp
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Brand Critical | brandcritical.blogspot.com Reviews

https://brandcritical.blogspot.com

Marketing blog exploring how various actions companies take can help or harm brands.

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1

Brand Critical: May 2008

http://brandcritical.blogspot.com/2008_05_01_archive.html

Thursday, May 8, 2008. VW - Is this Relevant? I found this blog the other day. After visiting the VW site, I decided it was worth a mention and a debate or two. VW begins polling everyone. about everything. Per AutoBlog, Apr 29th 2008 by. Is a way of keeping in touch with what matters to people today," according to Tim Ellis, Vice President of Marketing for VW of America. To influence the playlists of two Volkswagen radio stations. While we endorse any effort by an automaker to understand what the pu...

2

Brand Critical: April 2008

http://brandcritical.blogspot.com/2008_04_01_archive.html

Sunday, April 13, 2008. Consumer Safety Concerns - Will this concern Nalgene? On the Today Show. In The Financial Post. On February 23, 2008, Hollie Shaw reports "Bottled water consumption has been on the rise, but will fears of chemical contamination spur consumers to head for the taps? Should you guzzle your H20 from disposable or refillable plastic bottles - both have come under intense scrutiny in the past year for possible health and environmental effects- or from trendy refillable metal canteens?

3

Brand Critical: September 2009

http://brandcritical.blogspot.com/2009_09_01_archive.html

Sunday, September 27, 2009. Branding Essentials: Why Do You Need A Strong Slogan? Today is Brand Critical's. Happy year two BC! I apologize the entries over the past few months have been more scattered than regular, but that's what happens when you work long hours and have had 14 hours of travel every week. Luckily I'm on a new assignment and am spending fewer hours running through airports. Whew! In the meantime,. Since they are the advertising experts, why should you resist? When you change a brand&#82...

4

Brand Critical: Iconic Brand Power Proved: Snicker's Snacklish Campaign

http://brandcritical.blogspot.com/2009/03/iconic-brand-power-proved-snickers.html

Wednesday, March 18, 2009. Iconic Brand Power Proved: Snicker's Snacklish Campaign. Over the past few weeks I've been seeing billboards and buses in the Detroit-area that seem to be all about jibberish: "Get some bling with Master P-Nut," "Pledge Sigma Nougat," "Nougetaboutit." Realizing these ads were for Snickers (based on the logo and brown background), I did a Google search and discovered Snickers' new ". Although it isn't certain Snacklish will actually work its way into conversations with friends (.

5

Brand Critical: A Bunch of Chrismas Creep: How Starting the Season Early Doesn't Yield Intended Results

http://brandcritical.blogspot.com/2008/12/bunch-of-chrismas-creep-how-starting.html

Monday, December 8, 2008. A Bunch of Chrismas Creep: How Starting the Season Early Doesn't Yield Intended Results. Http:/ oceanswavesbeaches.blogspot.com/. The topic of this posting has been floating around in my head since September when I saw the first Christmas trees and holiday decorations out on display at my local Home Depot store. Ah yes, early fall was my first, 2008 sighting of the infamous “Christmas Creep." According to. What happened to Christmas in December? The New York Times. In March 2006...

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Brand Critical

Sunday, September 27, 2009. Branding Essentials: Why Do You Need A Strong Slogan? Today is Brand Critical's. Happy year two BC! I apologize the entries over the past few months have been more scattered than regular, but that's what happens when you work long hours and have had 14 hours of travel every week. Luckily I'm on a new assignment and am spending fewer hours running through airports. Whew! In the meantime,. Since they are the advertising experts, why should you resist? When you change a brand&#82...

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Brand Critique

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