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brandeed | brandeed.blogspot.com Reviews
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exploring the deeds of the brands
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2 category confectionary chocolate
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brandeed | brandeed.blogspot.com Reviews

https://brandeed.blogspot.com

exploring the deeds of the brands

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1

brandeed: July 2010

http://brandeed.blogspot.com/2010_07_01_archive.html

Exploring the deeds of the brands. Wednesday, July 21, 2010. Parachute Advanced Hair Oil Vs. Veola Hair Oil. Parachute Advanced Hair Oil vs. Veola Hair Oil. Companies- Marico vs. Bajaj Herbals. Campaigns- Khubsurat hai badhna vs. your best friend. In this post first time I am going to compare the deeds of two brands as they are from the same category i.e. hair oil and also came up with the new campaign at the same time. Let’s analyse the hair oil market in India. 1 Coconut hair oil. 2 Amla hair oil.

2

brandeed: June 2010

http://brandeed.blogspot.com/2010_06_01_archive.html

Exploring the deeds of the brands. Tuesday, June 15, 2010. Henko Stain Champion ke saath safai ka nazariya badlo. Company- Henkel India Ltd. Campaign- “Safai ka nazariya badlo”. Here comes another sub-category “germ killer” in the detergent category. Henkel India Ltd. is here on the battleground of detergents with its new campaign for Henko Stain Champion. First we will try to analyse the detergent market. Classification of detergent category-. I) Based on product type. II) Based on the prices.

3

brandeed: Squirrels get a break in Kit Kat commercial

http://brandeed.blogspot.com/2010/09/squirrels-get-break-in-kit-kat.html

Exploring the deeds of the brands. Tuesday, September 21, 2010. Squirrels get a break in Kit Kat commercial. Campaign: Take a break with squirrels. I couldn’t resist myself from writing about the most exciting campaign ever from the stable of Nestle’s chocolate brand, Kit Kat. The brand has always targeted the youth and it is logical too. The fast and furious world is driven by youth only. And it is logical to offer them a rest with a Kit Kat. Wising all the best to Kit Kat! September 16, 2011 at 3:05 AM.

4

brandeed: Cadbury Dairy Milk's Shubh Aarambh

http://brandeed.blogspot.com/2010/08/cadbury-dairy-milks-shubh-aarambh-happy.html

Exploring the deeds of the brands. Monday, August 23, 2010. Cadbury Dairy Milk's Shubh Aarambh. Cadbury Dairy Milk (CDM). Category- Confectionery (Sub-category- Chocolate). Company- Cadbury India (Kraft Foods Inc.). Campaign - Shubh Aarambh. After a long break I am writing this post, it is like Re- Shubh Aarambh. For me and my blog. And as per the tradition I would like to start with kuch meetha. What could be better than CDM. As usual we will start with the industry analysis. CDM has identified the nabz.

5

brandeed: May 2010

http://brandeed.blogspot.com/2010_05_01_archive.html

Exploring the deeds of the brands. Tuesday, May 25, 2010. IndiGo Airlines 'On time'. Category- Domestic Airline (Low cost carrier). I got to know about Indigo Airlines’ new campaign through one of my friends. And when I saw the commercial it prompted me to write something on it. Really it is a path-breaking campaign in an airline industry. The journey of TVC, right from the on time chef to becoming world’s powerful economy on time, amazed me. First of all, I would like to appreciate the idea of “On...

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marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: January 2011

http://marketingclubjbims.blogspot.com/2011_01_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, January 9, 2011. Starbucks changes its logo. When you first think of Starbucks, you invariably form the image of the mermaid logo with the words "Starbucks" and "Coffee" above and below it. Now, get prepared to see only the mermaid peeping at you without the mention of those two very critical words! This move has received mixed reactions as to whether such a bold strategy is good in the long run or not. The mermaid is a complex desi...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: A Day In The Life Of Marketing Executives by Tanmay Joshi

http://marketingclubjbims.blogspot.com/2011/03/day-in-life-of-marketing-executives-by.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Tuesday, March 1, 2011. A Day In The Life Of Marketing Executives by Tanmay Joshi. 11th January, 2011. Bandra Kurla Complex is true to its name, because it is really complex! Whoever “branded” it was indeed. Thoughtful; and his strategy, future looking! Never mind the sarcasm; I start my narration without further ado. 141 pm, BKC. Scheduled to meet Ms. Deepali Naair, Country Head, Branding and Corporate Communications at L&T. The cabin is n...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: February 2011

http://marketingclubjbims.blogspot.com/2011_02_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Monday, February 28, 2011. We know what marketing at a FMCG Company is. We know how Auto companies market their product. And we are also aware of how the print industry markets its publications. Ever thought of how things go about marketing in financial sector? Well, watch this space for more! Subscribe to: Posts (Atom). Recipe for a Media Plan. The Marketers IIM Calcutta's official marketing blog. Squirrels get a break in Kit Kat commercial.

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Cutting the Line

http://marketingclubjbims.blogspot.com/2011/08/cutting-line.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, August 21, 2011. ATL or “Above The Line” is a gamut of promotional activities done through traditional marketing channels which spread the brand awareness by reaching to the mass audience. ATL doesn’t have direct consumer involvement. The marketing channels generally used in ATL are TVCs, Radio, Print, OOH etc. TTL or “Through The Line” is the term used when both ATL & BTL are utilised simultaneously for a particular...BTL activitie...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: March 2011

http://marketingclubjbims.blogspot.com/2011_03_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Tuesday, March 1, 2011. A Day In The Life Of Marketing Executives by Tanmay Joshi. 11th January, 2011. Bandra Kurla Complex is true to its name, because it is really complex! Whoever “branded” it was indeed. Thoughtful; and his strategy, future looking! Never mind the sarcasm; I start my narration without further ado. 141 pm, BKC. Scheduled to meet Ms. Deepali Naair, Country Head, Branding and Corporate Communications at L&T. The cabin is n...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: December 2010

http://marketingclubjbims.blogspot.com/2010_12_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Monday, December 27, 2010. Tata" to the old look, "Jaago"-to the new one! THE REPOSITIONING OF TATA TEA PREMIUM. The company cites two main reasons for this re-positioning:. 1 Slow growth in the tea market:. 2 Exhaustion of "Jaago re" campaign:. Friday, December 24, 2010. Raymond focuses on the image of "The Raymond shop", Mr. Jagdeep Kapoor speaks. But is this strategy too late in the day? Indeed, Raymond as a brand, is here to grow, and o...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: October 2011

http://marketingclubjbims.blogspot.com/2011_10_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, October 9, 2011. Travails of a Nomad. Greetings from the part of the country which has the second lowest GDP per capita income, the most “apolitical” scenario and a place which on its own would be the seventh most populous nation. Yes, I am coming to you live from the dusty plains of Eastern UP, a host to holy lands like Varanasi, Allahabad and the likes. Welcome to the non-glamorous part of Marketing- Sales! Sales are highly data d...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: August 2011

http://marketingclubjbims.blogspot.com/2011_08_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, August 21, 2011. ATL or “Above The Line” is a gamut of promotional activities done through traditional marketing channels which spread the brand awareness by reaching to the mass audience. ATL doesn’t have direct consumer involvement. The marketing channels generally used in ATL are TVCs, Radio, Print, OOH etc. TTL or “Through The Line” is the term used when both ATL & BTL are utilised simultaneously for a particular...BTL activitie...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Travails of a Nomad

http://marketingclubjbims.blogspot.com/2011/10/travails-of-nomad-ram-balasubramanian.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, October 9, 2011. Travails of a Nomad. Greetings from the part of the country which has the second lowest GDP per capita income, the most “apolitical” scenario and a place which on its own would be the seventh most populous nation. Yes, I am coming to you live from the dusty plains of Eastern UP, a host to holy lands like Varanasi, Allahabad and the likes. Welcome to the non-glamorous part of Marketing- Sales! Sales are highly data d...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Manforce, doing it the other way

http://marketingclubjbims.blogspot.com/2011/08/manforce-doing-it-other-way.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Friday, August 19, 2011. Manforce, doing it the other way. Take a look at these brand names - Premier, Josh, Ehsaas, Masti, Mauj, Ustaad and Rakshak - Did you get the product category I am referring to? Perhaps not. Okay, now take a look at these brand names - Kohinoor, Kamasutra, Moods, Durex. Did you get it now? Certainly Manforce has got it right in terms of communication. And considering that Mankind pharma already operates in the O...

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Exploring the deeds of the brands. Tuesday, September 21, 2010. Squirrels get a break in Kit Kat commercial. Campaign: Take a break with squirrels. I couldn’t resist myself from writing about the most exciting campaign ever from the stable of Nestle’s chocolate brand, Kit Kat. The brand has always targeted the youth and it is logical too. The fast and furious world is driven by youth only. And it is logical to offer them a rest with a Kit Kat. Wising all the best to Kit Kat! Links to this post. The Confe...

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