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Branding Matters

A brand-building consultancy specializing in strategies for the Higher Ed community and companies looking to improve their capabilities in Corporate Social Responsibility.

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Branding Matters | branding-matters.blogspot.com Reviews
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Branding Matters | branding-matters.blogspot.com Reviews

https://branding-matters.blogspot.com

A brand-building consultancy specializing in strategies for the Higher Ed community and companies looking to improve their capabilities in Corporate Social Responsibility.

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branding-matters.blogspot.com branding-matters.blogspot.com
1

Branding Matters: Getting brand management to stick in Higher Ed

http://branding-matters.blogspot.com/2010/03/getting-brand-management-to-stick-in.html

Wednesday, March 31, 2010. Getting brand management to stick in Higher Ed. In a commercial business, this problem has a simple solution: hire a brand manager. For Higher Ed, the solution is not as simple, mainly because the problem isn't very simple. As a public service, here are five changes Higher Ed institutions need to enact in order to make brand management a stronger and more permanent competency:. Understand your real business. Legalize the M word. It may be that "branding" is a convenient code wo...

2

Branding Matters: September 2009

http://branding-matters.blogspot.com/2009_09_01_archive.html

Monday, September 7, 2009. A Sad State of Brand Affairs. Would any company be excited about moving the families of their top management team from Massachusetts, a state that has always been on the high-end of the educational performance spectrum? Whatever economic argument can be pitched is quickly overwhelmed by the social and cultural forces that are hard to quantify in monetary terms but easy for a CEO to appreciate and accept as decisive reasons to stay put. Subscribe to: Posts (Atom).

3

Branding Matters: What companies should learn from Mark Sanford

http://branding-matters.blogspot.com/2009/06/what-companies-should-learn-from-mark_30.html

Tuesday, June 30, 2009. What companies should learn from Mark Sanford. In his blog for GovExec.com, Scott Eblin accurately diagnosed the root cause of this type of misbehavior as a psychological fear of "not being enough". He attributes his conclusion to Eckhart Tolle, who wrote in his book "The New Earth" :. Whatever behavior the ego manifests, the hidden motivating force is always the. Same: the need to stand out, be special, be in control; the need for power, for. Subscribe to: Post Comments (Atom).

4

Branding Matters: June 2009

http://branding-matters.blogspot.com/2009_06_01_archive.html

Tuesday, June 30, 2009. What companies should learn from Mark Sanford. In his blog for GovExec.com, Scott Eblin accurately diagnosed the root cause of this type of misbehavior as a psychological fear of "not being enough". He attributes his conclusion to Eckhart Tolle, who wrote in his book "The New Earth" :. Whatever behavior the ego manifests, the hidden motivating force is always the. Same: the need to stand out, be special, be in control; the need for power, for. Friday, June 26, 2009. Of the world's...

5

Branding Matters: January 2011

http://branding-matters.blogspot.com/2011_01_01_archive.html

Wednesday, January 5, 2011. The key deficiency for Gap was not their inability to create an effective brand logo - it is their inability to find their strategic compass. Gap is wandering in the dark, trying to find the new path to glory, tragically ignoring the signs that the original path was indeed the right path. Continuity in brand strategy over multiple generations is a challenge, because turnover in Marketing and Brand leadership (coupled with frequent knee-jerk directives from senior management th...

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11

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