brandingscience.blogspot.com
Branding Science Blog: Pharmaceutical marketing communications
http://brandingscience.blogspot.com/2015/05/pharmaceutical-marketing-communications.html
Tuesday, 12 May 2015. People I meet are often intrigued when I say I work in the world of pharmaceutical marketing. After all the pharmaceutical industry is extremely regulated. In most parts of the world, marketing communications are restricted to the healthcare professional community. Yet, looking at adverts aired in North America, one can easily see what pharmaceutical brands are all about. A well-known example is certainly that of Viagra. But in 2003, Pfizer was faced with a serious contender, as Eli...
brandingscience.blogspot.com
Branding Science Blog: Aligning Strategy and Sales
http://brandingscience.blogspot.com/2012/10/aligning-strategy-and-sales_17.html
Wednesday, 17 October 2012. Aligning Strategy and Sales. Advertising, conferences, Key Opinion Leaders, medical representatives, digital.Brand managers in the pharmaceutical industry have a wealth of opportunities to encourage conversations about their treatment. But if these conversations are not aligned with the brand strategy, the results can be disappointing. Frank Cespedes, senior lecturer at Harvard Business School, explains how to connect what your people sell with your business goals. Rapid web s...
argonnetwork.com
Branding Science - Argon Global Healthcare
http://www.argonnetwork.com/branding-science.html
Branding Science Limited, 9B Compass House, Smugglers Way. London SW18 1DB. UK. Peter Cunningham (Managing Director). Tel: 44 (0) 208 8773 482. Cel: 44 07961 991 046 07. Peter Cunningham (Managing Director). Branding Science are a market research company with whom Argon Global Healthcare Network have a special relationship. The Branding Science team consists of highly experienced senior researchers whose goal is to deliver tangible and actionable results. Brand insight and opportunity assessment.
brandingscience.blogspot.com
Branding Science Blog: January 2015
http://brandingscience.blogspot.com/2015_01_01_archive.html
Wednesday, 7 January 2015. Goal Amnesia: How to avoid a New Year Slump for your business. C hristmas is over for another year. The shops have taken down their Christmas decorations and are already setting up their Easter displays. Hangovers are now forgotten (I hope) and bank balances have been checked, panicked over and you’re now resigned to a careful, penny-counting January. This month is all about making and sticking to those New Year’s resolutions. But what exactly are resolutions? Our CEO Peter Cun...
brandingscience.blogspot.com
Branding Science Blog: April 2014
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Tuesday, 8 April 2014. The Black Death and Public Health. Boccaccio, The Decameron. Look around you. Wherever you’re reading this, whether in the office or on your phone, look at the people around you. Everyone alive and, hopefully, relatively healthy. Now look at 30-60% of them. Imagine them catching a disease, almost out of nowhere, and succumbing to a gruesome death as soon as one day later. That’s almost double the current population of the United Kingdom. Yes, if you didn’t know, we can still ...
brandingscience.blogspot.com
Branding Science Blog: The Changing Roles of Pharmacists in the Philippines
http://brandingscience.blogspot.com/2012/09/the-changing-roles-of-pharmacists-in.html
Friday, 14 September 2012. The Changing Roles of Pharmacists in the Philippines. Pharmacists are not medical doctors and yet, their role is becoming increasingly significant in managing patients in the Philippines. The evolution of market access regulations in the Philippines. As a response, the government devised initiatives to help patients cope, including the Generics Act. By which physicians s. Maximum Drug Retail Price. Patient and consumer dynamics. From pharmacists, who may appear more informed.
brandingscience.blogspot.com
Branding Science Blog: March 2014
http://brandingscience.blogspot.com/2014_03_01_archive.html
Thursday, 27 March 2014. 8220;Of course, that’s how life is. A turn of events may seem very small at the time it’s happening, but you never really know, do you? 8221; Tom Xavier. Warfarin is an anticoagulant currently prescribed to prevent blood clots. However it was originally introduced to the consumer world as a rat poison due to its haemorrhaging abilities. This post was written by Graduate Research Exec Becky Geffen. For more weird and wonderful pharamcetuical facts follow us on: @brandingscience.
brandingscience.blogspot.com
Branding Science Blog: October 2014
http://brandingscience.blogspot.com/2014_10_01_archive.html
Wednesday, 15 October 2014. Cyber-Immortality and Testosterone: The Quest for a Modern Day “Fountain of Youth”. As far as I am concerned, Woody Allen hit the nail on the head with regard to achieving immortality:. I don't want to achieve immortality through my work. I want to achieve it by not dying.". And more to the point, why haven’t we figured it out yet? Considering we have been searching for a solution since the 5. In many ways, things are looking promising:. The average life expectancy – tha...
brandingscience.blogspot.com
Branding Science Blog: December 2014
http://brandingscience.blogspot.com/2014_12_01_archive.html
Friday, 19 December 2014. What Ebola can teach us about the endurance of the human spirit. Reading my TIME magazine entitled ‘Stopping Ebola’ I’m looking at a front page with a big blue surgical glove. Other images I have seen are of cold, clinical lab settings with the headlines ‘Killer Virus! 8217; and masks. Lots of masks and they make it very difficult for me to think about the people behind them. Or the people at the heart of this latest health outbreak, and not just the virus itself. 8211; first as...
brandingscience.blogspot.com
Branding Science Blog: 5 Reasons Why Storytelling Sells: The psychology of storytelling and what it means for pharmaceutical marketing
http://brandingscience.blogspot.com/2014/11/5-reasons-why-storytelling-sells.html
Wednesday, 12 November 2014. 5 Reasons Why Storytelling Sells: The psychology of storytelling and what it means for pharmaceutical marketing. Homer was one of the first to do it. Shakespeare was a master. Jane Austen captured millions of hearts with hers. And even E.J James (of 50 Shades of Grey fame) managed to make a generation burn with passion. What exactly am I referring to? What does this have to do with pharmaceutical marketing? People typically tend to think narratively rather than argumentativel...
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