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branding cheat sheet – by Anabella Herreraby Anabella Herrera
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branding cheat sheet – by Anabella Herrera | brandingcheatsheet.wordpress.com Reviews
https://brandingcheatsheet.wordpress.com
by Anabella Herrera
brandingcheatsheet.wordpress.com
Empowered Consumers vs. Brands – branding cheat sheet
https://brandingcheatsheet.wordpress.com/2015/03/03/empowered-consumers-vs-brands
Empowered Consumers vs. Brands. March 3, 2015. March 3, 2015. Since I started my Master’s Degree in Integrated Marketing, my mindset has shifted from a consumer’s standpoint into the marketer’s shoes. I have read and learned how marketing has changed throughout the years, especially in the last ones. We live in a mercurial world where yesterday’s insights may not be relevant today; and marketers have to adjust or their brands will be jettisoned. Continuing with the healthy / organic trend mentioned earli...
branding cheat sheet – Page 2 – by Anabella Herrera
https://brandingcheatsheet.wordpress.com/page/2
February 17, 2015. The main thing brands need to do is understand their consumers. This not only means knowing their interests, needs and values; but also understanding their decision making process. This will permit them target their potential consumers at the appropriate time, through the right channel, with the exact information. What I have learned so far, there are 5 key elements we should comprehend about our consumers:. Segmentation: demographic and psychographic information. Psychographic Informa...
First Things First – branding cheat sheet
https://brandingcheatsheet.wordpress.com/2015/02/17/first-things-first
February 17, 2015. The main thing brands need to do is understand their consumers. This not only means knowing their interests, needs and values; but also understanding their decision making process. This will permit them target their potential consumers at the appropriate time, through the right channel, with the exact information. What I have learned so far, there are 5 key elements we should comprehend about our consumers:. Segmentation: demographic and psychographic information. Psychographic Informa...
About Me – branding cheat sheet
https://brandingcheatsheet.wordpress.com/about-2
I am a Venezuelan 24-year old (soon 25) businesswoman pursuing a Master of Science in Integrated Marketing at New York University. This is my first time blogging! I’ll do my best in providing interesting perspectives of what I’ve learned so far during my studies. Hope you enjoy it! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. What’s new in Advertising.
Brand = Experience – branding cheat sheet
https://brandingcheatsheet.wordpress.com/2015/03/30/brand-experience
March 30, 2015. At first, brands only represented a stamp in a product or service. Nowadays they embody a gismo designed to get people to buy based on an emotional connection. In order to build this relationship, brands are interacting more deeply with consumers rather than just asking them to buy their product. Any feeling or sensation evoked by brand-related stimuli. Understood this and launched its Christmas Miracle campaign. It consisted in randomly selecting flights (during this season) and aski...
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March 2015 – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/03
March 31, 2015. I am currently taking a class on Consumer Behavior and I find absolutely fascinating to try to understand how our consumer’s brain works. What amazes me the most is how sometimes we believe people will react on a certain way and they end up doing the opposite and, therefore, from a marketer point of view it can be really tricky to do things the right way to get the desired results. Furthermore, I believe it is extremely important for any business to consider the following:. Consumers want...
HELLO DIGITAL, BYE BYE PRINT!! – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/02/07/hello-digital-bye-bye-print
HELLO DIGITAL, BYE BYE PRINT! February 7, 2015. February 7, 2015. I just moved to NYC a couple of months ago and, because I come from a country where fashion is not a big deal, I love shopping here! I am a fan, being a marketing student, of all kind of advertisement, different way of communication, storytelling, innovation and creativity, etc. However I must admit that since I move here I am completely amazed to see how many catalogues I receive weekly. 3 thoughts on “ HELLO DIGITAL, BYE BYE PRINT! I was...
What can a brand ambassador do for you? – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/03/03/what-can-a-brand-ambassador-do-for-you
What can a brand ambassador do for you? March 3, 2015. A brand ambassador is a person can be hired by the company to speak in behalf of them, or that can be just a regular customer who either likes or hates the brand and they share the information regarding their experience with the product or service with their friends, family and social media network. To show this I have two very interesting examples. I LOVE …. Ever been to a commercial shoot? March 23, 2015 at 2:40 pm. Leave a Reply Cancel reply.
Blackberry…successful? – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/04/14/blackberry-successful
April 14, 2015. After analyzing Blackberry’s background and company overview and I suggest two positioning options, from which I will choose a winner on which I believe is a more reliable and better way to reposition the company. Blackberry is a great product because it offers customers all of these benefits. It is a very reliable brand and within their competition environment and the current user’s concerns its consists a great product that can meet consumers needs. Therefore, I propose two brand ideas:.
MY BRANDING BLOG – Page 2 – BY ALICIA HUBY
https://ahubblog.wordpress.com/page/2
8220;The secret of getting ahead is getting started” – Mark Twain. February 7, 2015. On Blue Blue Blue. On Blue Blue Blue. On Blue Blue Blue. On Blue Blue Blue. Ever been to a commercial shoot? On Blue Blue Blue. On Blue Blue Blue. On Blue Blue Blue. On Blue Blue Blue. Create a free website or blog at WordPress.com.
Negative publicity? – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/02/16/negative-publicity
February 16, 2015. February 16, 2015. Sometimes we create advertising that we know is not true and we know the customers realize its not true and we just use it to exaggerate in a positive way the attitudes or actions we want to highlight. However, there is the other side of this, whereas a fake advertisement can create just negative publicity, specially considering the importance of digital nowadays and the multi channel marketing we are exposed to. The customer might feel deceived from the fact that KL...
February 2015 – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/02
I LOVE …. February 24, 2015. February 24, 2015. We usually talk about how we love certain brands and how we are completely overwhelmed by them, motivated, live by them and we want to own every single product they have. His happens to me with Apple for example, I am in love of every single product they have and would love to have them all. One of the most important brands, and personally one of my favorites: Apple. February 16, 2015. February 16, 2015. Sometimes we create advertising that we know is not t...
I LOVE … – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/02/24/i-love
I LOVE …. February 24, 2015. February 24, 2015. We usually talk about how we love certain brands and how we are completely overwhelmed by them, motivated, live by them and we want to own every single product they have. His happens to me with Apple for example, I am in love of every single product they have and would love to have them all. One of the most important brands, and personally one of my favorites: Apple. What can a brand ambassador do for you? One thought on “ I LOVE …. I have spent way too muc...
Ever been to a commercial shoot? – MY BRANDING BLOG
https://ahubblog.wordpress.com/2015/03/24/ever-been-to-a-commercial-shoot
Ever been to a commercial shoot? March 24, 2015. I want to share what I just learned during this week. I have always been passionate about marketing, new ideas and commercials. Whenever I see something that I enjoy I like to share it, comment it and talk about it. However, before now, I never thought about the way commercials are made, what it implies, how many people are involved and the behind the scenes of each one. What does the customer want? What can a brand ambassador do for you? I cannot imagine ...
About – MY BRANDING BLOG
https://ahubblog.wordpress.com/about
First time as a blogger! Pretty excited about sharing what I know, learn, and think about what is going on in the marketing and advertising world! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email.
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brandingcheatsheet.wordpress.com
branding cheat sheet – by Anabella Herrera
What’s new in Advertising. April 21, 2015. April 21, 2015. This week I decided to share creativities brands have taken within the last few weeks to further excite their customer base. I decided to pick three examples; one brand I believe excelled at immersion, one that did a very good job in OOH (Out Of Home advertising), and another one that successfully integrated media channels. Here my top 3 picks:. The Danish brewer decided to put up a beer-dispensing billboard in London. The big green billboard...
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