BRANDINGCLASS.COM

brandingclass.com

Welcome to brandingclass.com. The development of this undergraduate-level class in the fundamentals of branding was the final project in my pursuit of an MS in Journalism and Mass Communications from San Jose State University in California. The class consists of fifteen 3-hour sessions, many of which contain in-depth slideshow-based lectures on a variety of topics relevant to the development of brands. Your feedback is highly valued, so please contact me.

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brandingclass.com | brandingclass.com Reviews

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Welcome to brandingclass.com. The development of this undergraduate-level class in the fundamentals of branding was the final project in my pursuit of an MS in Journalism and Mass Communications from San Jose State University in California. The class consists of fifteen 3-hour sessions, many of which contain in-depth slideshow-based lectures on a variety of topics relevant to the development of brands. Your feedback is highly valued, so please contact me.

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1 syllabus

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6 about this project

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brandingclass.com | brandingclass.com Reviews

https://brandingclass.com

Welcome to brandingclass.com. The development of this undergraduate-level class in the fundamentals of branding was the final project in my pursuit of an MS in Journalism and Mass Communications from San Jose State University in California. The class consists of fifteen 3-hour sessions, many of which contain in-depth slideshow-based lectures on a variety of topics relevant to the development of brands. Your feedback is highly valued, so please contact me.

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brandingclass.com

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brandingclass.com links

http://www.brandingclass.com/Links.html

The cutting-edge in branding. Sign up for Brandweek's daily email newsletter; when trends emerge, brand extensions flop, or new identities are launched, you'll be the first to know. Another great newsletter to sign up for (look for it weekly). Brandchannel's Web site is a great place to head for book reviews, job opportunities, and papers on a vast array of topics. Blog aficionados will adore this site. It's like having a team of real live brand strategists at your disposal! If you're in the market for a...

2

brandingclass.com resources

http://www.brandingclass.com/resources.html

Several resources have been indispensable in the development of this course. As soon as I've gotten my textbook published it will be at the top of this list! Any of these would be a useful addition to a branding student's library. If you know of a book or other resource that should be on this list, please send me an email. The Brand Gap, Marty Neumeier. The 22 Immutable Laws of Branding, Al Ries and Laura Ries. Designing Brand Identity, Alina Wheeler. Dictionary of Brand, Marty Neumeier. Buy a bottle of ...

3

brandingclass.com

http://www.brandingclass.com/index.html

Welcome to brandingclass.com. The development of this undergraduate-level class in the fundamentals of branding was the final project in my pursuit of an MS in Journalism and Mass Communications from San Jose State University in California. The class consists of fifteen 3-hour sessions, many of which contain in-depth slideshow-based lectures on a variety of topics relevant to the development of brands. Your feedback is highly valued, so please contact me.

4

brandingclass.com syllabus

http://www.brandingclass.com/Syllabus.html

In this introductory class session, we'll do some light obligatory housekeeping (introductions, go over the syllabus and textbooks, etc.). We'll discuss what branding is (and what it ISN'T), do a historical overview, talk about the increasing importance and relevance of branding, and analyze the structure of typical branding agencies. Lastly, we'll discuss the standards expected for in-class presentations using Keynote or PowerPoint. It was bound to happen sooner or later: the first quiz! In this session...

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