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Brand Is Action | Thoughts and Observations on Where Branding and Marketing is Headed

Thoughts and Observations on Where Branding and Marketing is Headed

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Brand Is Action | Thoughts and Observations on Where Branding and Marketing is Headed | brandisaction.com Reviews
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Thoughts and Observations on Where Branding and Marketing is Headed
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Brand Is Action | Thoughts and Observations on Where Branding and Marketing is Headed | brandisaction.com Reviews

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Thoughts and Observations on Where Branding and Marketing is Headed

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1

Social Media | Brand Is Action

http://brandisaction.com/category/social-media

Today, brands aren't things. They're movements. They're motions. They're verbs. In action. Category Archives: Social Media. The ‘New’ Center of the Sales Cycle. January 5, 2015. The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading →. All Marketing is Local Marketing. September 17, 2013. Brand Experience vs. Branded Experiences. It was...

2

How Brands Can Use Instagram Better | Brand Is Action

http://brandisaction.com/2011/10/13/how-brands-can-use-instagram-better

Today, brands aren't things. They're movements. They're motions. They're verbs. In action. What JCPenney Learned from Apple…and The Gap →. How Brands Can Use Instagram Better. October 13, 2011. Is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of 150 million photos uploaded. Some of the brands currently on Instagram are using it th...

3

Experience | Brand Is Action

http://brandisaction.com/category/experience

Today, brands aren't things. They're movements. They're motions. They're verbs. In action. Why Brands Need A Point of View. March 3, 2016. Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was the managing director for Vogue magazine in the 60’s and was known for her distinctive taste … Continue reading →. May 18, 2015. All Marketing is Local Marketing. September 17, 2013. Brand Experience vs. Branded Experiences. There&#8...

4

The Photo Revolution | Brand Is Action

http://brandisaction.com/2011/10/06/the-photo-revolution

Today, brands aren't things. They're movements. They're motions. They're verbs. In action. Google’s Embracing of People. How Brands Can Use Instagram Better →. October 6, 2011. In case you hadn’t noticed, we’re awash in photos. Whether it’s the number of new photos uploaded to Instagram. 150 per second), the number of photos on Facebook. Approx. 90 billion) or Flickr. For VC investment this year. View all posts by russhmeyer →. This entry was posted in Apple. And tagged bay bridge. Enter your comment here.

5

Client List | Brand Is Action

http://brandisaction.com/clients

Today, brands aren't things. They're movements. They're motions. They're verbs. In action. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 2,217 other followers. Error: Twitter did not respond. Please wait a few minutes and refresh this page. What I’m Talking About. Why Simple is Hard. 3 Things Dollar Shave Club Got Right. Why Brands Need A Point of View. The ‘New’ Center of the Sales Cycle. Create a free website or blog at WordPress.com.

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LINKS TO THIS WEBSITE

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lamarcaidentidadyestrategia: Para muestras valen dos videos

http://lamarcaidentidadyestrategia.blogspot.com/2011/12/para-muestras-valen-dos-videos.html

Martes, 13 de diciembre de 2011. Para muestras valen dos videos. 1 Lo bueno si bello, dos veces bueno. 191;Fondo o Forma? 191;Estética o función? La pregunta que a mí siempre me da vueltas en la cabeza es ¿porqué uno o lo otro, porqué la disyuntiva? No hay disyuntiva, y sin embargo. Sin el talento del Director de Fotografía y el Director de Arte este sería otro comercial más. 2 Que se corra la bola. El boca a boca es quizá una de las formas de comunicación más antigua y -o sorpresa- más interactiva que c...

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: Que mis marcas vayan a hacer surf

http://lamarcaidentidadyestrategia.blogspot.com/2011/11/que-mis-marcas-vayan-hacer-surf.html

Lunes, 7 de noviembre de 2011. Que mis marcas vayan a hacer surf. Para todos aquellos interesados en saber cómo hacen las cosas aquellas marcas que valen la pena, deberían leer (y releer cuantas veces sea necesario) el libro de. Fundador de Patagonia. El libro se llama “Que mis empleados vayan a hacer surf” y trata de la historia de la marca, de su filosofía y de los valores fundamentales que la mantienen viva, dinámica y pujante. Que hice respecto de la importancia de. 8220;ser y parecer”. Me pareció in...

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: agosto 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_08_01_archive.html

Jueves, 25 de agosto de 2011. Apple (Jobs): el turno de la marca. Uno de mis compañeros en La Cocina me lo dijo: renunció Jobs. Jean-Nöel Kapferer, en su libro Strategic Brand Management. Dijo que las marcas se convertían en verdaderas marcas una vez que el fundador se aleja de la organización. Parece que Wall Street también leyó el libro del académico francés, y además, tiene dudas. Yo también las tengo. La hora de la verdad. Estoy entre la tristeza y la curiosidad. Publicado por Tito Avalos. El lado os...

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: septiembre 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_09_01_archive.html

Jueves, 29 de septiembre de 2011. No escribo mucho de diseño, me tendría que analizar para saber el porqué, pero mejor otro día. Lo que me parece mejor, aunque sea para empezar, es sugerirles un post de Thomson Dawson. En Branding Strategy Insider, es de hace unos días y es muy bueno. Les traduzco una parte:. Está bueno leer esto de alguien que no parece ser del palo sino más bien de la vereda de enfrente. Y si la quieren hacer completa lean también los 2 posts que siguen. Aprovechemos, estaba inspirado.

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: mayo 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_05_01_archive.html

Martes, 31 de mayo de 2011. Marcas que la pegan con palabras. Para aprender más del tema agregué a mi modesta colección de libros a un autor de peso: el Dr. Frank Luntz. Muy notorio en el área del marketing político. Luntz es un “especialista en palabras”, sostiene que las mismas crean mapas mentales que luego influyen en nuestra percepción de la realidad y por consiguiente repercuten en nuestra forma de actuar. La cuestión es que tengo el libro, su título es. Publicado por Tito Avalos. CLICK AL LINK :).

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: Mudamos el blog

http://lamarcaidentidadyestrategia.blogspot.com/2012/04/mudamos-el-blog.html

Martes, 17 de abril de 2012. Lo hicimos porque encontramos una plantilla de Word Press que era mucho más amigable y tenía menos limitaciones que el Blogger. Si estabas suscripto por favor entrá al nuevo y volvete a registrar:. 1 ponés tu mail. 2 hacés click en el botón. Nada que ver con el ahuyenta-amigos del otro sistema. Igual que con el blog anterior, es un aporte reflexivo al tema de las marcas y coincide con el comienzo de mi año académico (o sea, cuando intento poner en marcha mi cerebro).

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: octubre 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_10_01_archive.html

Jueves, 27 de octubre de 2011. Estrategia de Marca: 7 para empezar de 0. Para cerrar el último Programa de Comunicaciones Integradas de la Universidad Austral decidí intentar englobar gran parte de lo expuesto bajo siete “reglas” para tener en cuenta antes de decidir cualquier desarrollo de estrategia de identidad marcaria. 1- No sólo compramos productos. Publicado por nacho avalos. Enviar por correo electrónico. Etiquetas: Filosofía de Marca. Miércoles, 19 de octubre de 2011. Rudolph Arnheim sostenía qu...

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: noviembre 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_11_01_archive.html

Viernes, 25 de noviembre de 2011. No entendí lo de los loros. Problemas, sueños y fuegos artificiales. Encuentro campañas con dos propósitos bien diferenciados: los que trabajan sobre los. Publicado por nacho avalos. Enviar por correo electrónico. Martes, 22 de noviembre de 2011. Marcas Significativas: me quedo con 20, no necesito 70. 191;Cuántas marcas son realmente importantes, qué porcentaje de ellas son perfectamente prescindibles? Publicado por nacho avalos. Enviar por correo electrónico. Llamé por ...

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: julio 2011

http://lamarcaidentidadyestrategia.blogspot.com/2011_07_01_archive.html

Viernes, 29 de julio de 2011. El Pensamiento estratégico de Ries, Trout y Ries. No, no escribieron nada nuevo simplemente los leí otra vez. Yo ya lo debiera saber, pero ¡qué bueno es volver a leer a los autores que alguna vez marcaron la diferencia (valga la humorada conceptual) en tu biblioteca! Si bien no soy una persona de marketing, siempre tuve mucho interés por el tema ya que me tocaba demasiado de cerca como para pasar por ignorante. . El primer libro de marketing que leí fue Posicionamiento.

lamarcaidentidadyestrategia.blogspot.com lamarcaidentidadyestrategia.blogspot.com

lamarcaidentidadyestrategia: El SIC: La Cultura como Valor

http://lamarcaidentidadyestrategia.blogspot.com/2011/11/el-sic-la-cultura-como-valor.html

Jueves, 10 de noviembre de 2011. El SIC: La Cultura como Valor. Mientras escribía el post de Patagonia –hace unos 15 días- pensé en el SIC. Al releer el enfoque que Yvon Chouinard le daba a su organización -pensamiento filosófico, vocación rupturista y sistematización de los procedimientos- me vino a la memoria la figura de. 8220;Catamarca” Ocampo. 8220;Fue algo memorable y perfecto: Catamarca era un genio que tenía una visión completamente rupturista y “El Veco” tenía el talento de bajar tod...El doming...

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