blog.joelrubinson.net
Marketing thinking, fast and slow | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/2015/03/marketing-thinking-fast-and-slow
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. Of cours...
blog.joelrubinson.net
360 media | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/tag/360-media
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. Today ma...
blog.joelrubinson.net
data quality | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/tag/data-quality
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. Six big ...
blog.joelrubinson.net
The 5 point purchase intent question sucks…or does it? | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/2015/04/the-5-point-purchase-intent-question-sucks-or-does-it
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. And yet,...
blog.joelrubinson.net
Harnessing the new marketing ATOM | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/2014/11/harnessing-the-new-marketing-atom
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. And we o...
persuasionism.blogspot.com
Persuasionism: March 2009
http://persuasionism.blogspot.com/2009_03_01_archive.html
Tuesday, March 31, 2009. Ideas are inspiring. But insights can be even more of a revelation. Take as an example the winning entry in this year's PhizzPop challenge. Whether you think the idea is brand new or not - a web site that enables the swapping of unused resources - the first minute and a half of the entry video is jaw dropping. First time I watched it, I felt like someone had discovered a new continent, sitting at my feet all these years. And see the video here. Monday, March 30, 2009. The Saturn ...
persuasionism.blogspot.com
Persuasionism: November 2009
http://persuasionism.blogspot.com/2009_11_01_archive.html
Thursday, November 12, 2009. How to speak authentic. People have asked me what I think about Foster’s returning to an advertising campaign I helped create many years ago. They wonder if I’m pissed, if I feel vindicated, if I feel I should get royalties. None of the above. What it makes me think about is how much has changed, how Foster’s squandered its place in pop culture, and what it all means for today. But here’s some history that leads to a criticism, not of the advertising but of the brand. As much...
persuasionism.blogspot.com
Persuasionism: December 2009
http://persuasionism.blogspot.com/2009_12_01_archive.html
Tuesday, December 29, 2009. Oh, how they hate advertising. It’s pretty much accepted as true that sane, free thinking individuals despise advertising. Gee, was it the container loads of horseshit we have piped into your dens since the dawn of commercial TV? Here’s something else that is true. Thousands of those same commercial-haters pack out the Walker Art Center every year here in Minneapolis to watch the British Advertising Awards. Students from one of the umpteen local ad schools? I suppose I’l...
blog.joelrubinson.net
conversation | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/tag/conversation
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. In a bro...
blog.joelrubinson.net
How to stop marketing like it’s 2011 | Joel Rubinson on Marketing Research
http://blog.joelrubinson.net/2015/04/how-to-stop-marketing-like-its-2011
Marketing and Research Consulting for a Brave New World. Joel Rubinson on Marketing Research. Digital marketing, like you’re running for President. Reinventing audience creation and consumer segmentation in a digital age. Dear research supplierwhy can’t you tell me why my brand sales are declining? Brand Loyalty, the link between attitudes and behavior20 years later. Five principles for how advertising NOW works. Fixing a Brand called Marketing Research. Herd – the hidden truth about who we are. Even the...
