A brand is an asset—to be protected, preserved, and nurtured. Building, protecting, and enhancing the brand requires desire and a disciplined approach to ensure its integrity and relevance.
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Home - Brand Standards | brandmarketing.iastate.edu Reviews
https://brandmarketing.iastate.edu
A brand is an asset—to be protected, preserved, and nurtured. Building, protecting, and enhancing the brand requires desire and a disciplined approach to ensure its integrity and relevance.
brandmarketing.iastate.edu
Secondary Wordmark - Brand Standards
http://www.brandmarketing.iastate.edu/wordmark/secondary
College, Department, Unit. College, Department, Unit. College, Department, Unit. The primary wordmark is the preferred version for use. Under certain circumstances, it may be required to use the secondary wordmark. The format of the secondary wordmark is differentiated by the stacked format. The stacked wordmark is a separate graphic element and should never be created by manipulating the primary wordmark. Such circumstances for use of secondary wordmark include o. The size of our wordmarks's large capit...
University Seal - Brand Standards
http://www.brandmarketing.iastate.edu/wordmark/university-seal
College, Department, Unit. College, Department, Unit. College, Department, Unit. The official seal of Iowa State University represents the university’s history as a land-grant university. The seal includes the verbiage Science with Practice within the circle with Iowa State University of Science and Technology on the outer portion. Office of University Marketing. Ames, IA 50011-2103.
Anniversary Marks - Brand Standards
http://www.brandmarketing.iastate.edu/wordmark/anniversary-marks
College, Department, Unit. College, Department, Unit. College, Department, Unit. Anniversary marks may be developed to signify defined milestones met by a college, department, or unit. All marks should include the following components: college/department/unit name, anniversary year and/or the milestone date range. Anniversary marks should be designed exclusively in the university color palette. And approved font families. Office of University Marketing. Ames, IA 50011-2103.
FAQ - Brand Standards
http://www.brandmarketing.iastate.edu/faq
College, Department, Unit. College, Department, Unit. What font is used for the university wordmark? The wordmark is a unique manipulation of typography to create our distinct university identity. Do not attempt to typeset or recreate the wordmark. How do I get my artwork of my unit name below the university wordmark? Why has the name of the “nameplate” been updated to “wordmark”? Why do I have to design with only two type font families? Pantone 186 C is Iowa State’s red and Pantone 142 C is Iowa&#...
Color Palette - Brand Standards
http://www.brandmarketing.iastate.edu/brand-elements/color-palette
College, Department, Unit. College, Department, Unit. The Iowa State University customized color palette reflects the clarity and depth of our values, and it is deeply rooted in the university’s land-grant mission. Consistent and appropriate use of these colors will create a strong and consistent visual presence for the university. This established system of colors for brand communications ties all the colleges, institutes, centers and units of our university together. Color Combinations to Avoid. The co...
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University Marketing » No Project Too Big or Too Small
http://marketing.iastate.edu/portfolio
No Project Too Big or Too Small. We deliver exceptional results with on-time and on-budget creative execution for university units. From developing comprehensive brand and identity systems to print promotions and digital experiences, our office has given life to more than 30,000 projects of all types winning a few awards along the way. Our marketing services have developed and maintained a rich brand history for Iowa State through all types of communications and channels. The Hive Identity Mark.
University Marketing » Campus Maps
http://marketing.iastate.edu/campus-maps
Don’t leave your visitors struggling to find you. Campus maps to the rescue! Printing request. Units needing customized maps or access to certain portions of the map should contact Printing Services Customer Service at 515 294-3601. Need a large quantity of maps, laminated maps, or a large map to post on your wall? Printing Services Customer Service also can help you with your special requests. For permission and pricing. Office of University Marketing. 3538 Memorial Union, 2299 Lincoln Way.
University Marketing » Summit
http://marketing.iastate.edu/summit
What is the University Marketing Summit? Is there a marketing topic you’d like to learn more about? Submit to umarket@iastate.edu. Submit a presentation idea. Want to share the results of a marketing project you have coordinated? Use our online form. Presentation Topic and Summary *. Do your job duties include marketing. Join University Marketing’s extensive network of marketing and communications professionals from our colleges and units. Add your name to our e-mail list. Call 515 294-9624.
University Marketing » Experience in Excellence
http://marketing.iastate.edu/about
We help colleges and units within the university develop marketing programs that focus on results and continue to grow the overarching Iowa State brand. With more than 50 years of combined marketing experience on our in-house staff, we’ve completed thousands of projects for our university clients. During this time, Iowa State’s enrollment has grown significantly—now the largest university in Iowa. Over a Quarter Million Strong. Office of University Marketing. 3538 Memorial Union, 2299 Lincoln Way.
University Marketing » Banner Programs
http://marketing.iastate.edu/banner-programs
We offer two university banner programs to promote upcoming events, promotions, seasons, and conferences. Contact us to learn how we can help spread the word around campus. Join organizations like University Museums, Extension and Outreach, and Veishea that have used our banner programs to spread their message. Morrill Road Light Pole banners. Banners are Mini Billboards for your Marketing Messages. Office of University Marketing. 3538 Memorial Union, 2299 Lincoln Way. Ames, IA 50014-1097.
University Marketing » Branding that Achieves Results
http://marketing.iastate.edu/services
Branding that Achieves Results. Get the most out of your promotional efforts by partnering with our office to develop marketing and branding solutions that will achieve your goals. Our comprehensive marketing services are offered to any unit on campus. Our full range of services to meet your challenges are shown below. Good promotion makes a poor product fail faster. Don't research what you don't want to know. Develop an effective marketing plan based on goals and objectives to improve results. Environme...
University Marketing » Resources
http://marketing.iastate.edu/resources
Iowa State University has a number of electronic resources to help you promote your programs and services. GETTING THE WORD OUT. Online resource for the university’s brand standards guide. Blog showcasing Iowa State students, faculty, staff and alumni and their adventures. An electronic publication for faculty and staff that is published every Thursday. Send news and announcements for students and/or faculty and staff to inside@iastate.edu. A companion to Inside Iowa State. Iowa State Events Calendar.
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Home - Brand Standards
College, Department, Unit. College, Department, Unit. A brand is an asset to be protected, preserved, and nurtured. Building, protecting, and enhancing the brand requires desire and a disciplined approach to ensure its integrity and relevance. What is a Brand? The Iowa State University Brand. Office of University Marketing. Ames, IA 50011-2103.
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