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Brand Martini | Brand… Shaken, not Stirred

10 Must Read Business Books Before You Enroll in an MBA Program! An MBA means books lots of them. Think you need an MBA from a top management school to gain…. Let the CAT out of the bag! Just a few days to go for the CAT 2016. Hardly 20 days are left to buckle up the kicks. There…. The Rise and Fall. IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was…. Say Cheese Mindshare vs. Mousetraps marketing strategies. I hate IPL……. Not so Incredible Khan.

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Brand Martini | Brand… Shaken, not Stirred | brandmartini.com Reviews

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10 Must Read Business Books Before You Enroll in an MBA Program! An MBA means books lots of them. Think you need an MBA from a top management school to gain…. Let the CAT out of the bag! Just a few days to go for the CAT 2016. Hardly 20 days are left to buckle up the kicks. There…. The Rise and Fall. IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was…. Say Cheese Mindshare vs. Mousetraps marketing strategies. I hate IPL……. Not so Incredible Khan.

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4 pulsing the market

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Brand Martini | Brand… Shaken, not Stirred | brandmartini.com Reviews

https://brandmartini.com

10 Must Read Business Books Before You Enroll in an MBA Program! An MBA means books lots of them. Think you need an MBA from a top management school to gain…. Let the CAT out of the bag! Just a few days to go for the CAT 2016. Hardly 20 days are left to buckle up the kicks. There…. The Rise and Fall. IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was…. Say Cheese Mindshare vs. Mousetraps marketing strategies. I hate IPL……. Not so Incredible Khan.

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Coca cola’s “One brand” approach with it’s “Taste the feeling’ campaign | Brand Martini

http://brandmartini.com/2016/01/20/coca-colas-one-brand-approach-with-its-taste-the-feeling-campaign

Coca cola’s “One brand” approach with it’s “Taste the feeling’ campaign. January 20, 2016. Well as I see it, Coke has a marketing challenge in hand to invest heavily into its new campaign with focus on smaller packages that are more profitable (5 Rs Coke), as more and more customers around the world are reducing their sugar intakes. Well with the product as the lead Hero let’s see how the consumers respond to the Taste the feeling campaign and how it translates into more sales for the Coke brand. On Cult...

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PULSING THE MARKET | Brand Martini

http://brandmartini.com/2016/01/29/pulsing-the-market

January 29, 2016. Since then Pass Pass the umbrella confectionary brand of DS foods have never really looked back and kept on increasing its brand portfolio. In 2012, Pass Pass launched Chingles Chewing gums. The food confectionery business became the new growth driver for the company and an extension of Pass Pass product line aimed to leverage the depth of DS Food’s retail network. In 2015, driven from market and consumer insight DS Food realized that. Αγορα windows 8.1. February 27, 2016. 10 Must Read ...

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PK hai kaa? Not so Incredible Khan. | Brand Martini

http://brandmartini.com/2016/02/05/pk-hai-kaa-not-so-incredible-khan

Not so Incredible Khan. February 5, 2016. Tu Bola… Main Chala’. Had Aamir not opened his mouth to answer the question on intolerance and he would not have been in this situation. PK hai Kaa? Though for a thinking man like Aamir, who became symbol of patriotism post Lagaan and a face of Incredible India campaign, such a statement was a result of poor timing and poor judgment. Therefore, as a brand, the decision makes complete sense. Khan is the brand ambassador, and if the ambassador gets himself ...Thoug...

4

Brand Martini | Brand… Shaken, not Stirred | Page 3

http://brandmartini.com/page/3

Culture Jamming – A Powerful Strategic Tool for Creating the Monstrous Brandenstein A Brand Doppelganger. Culture Jamming – A Powerful Strategic Tool for Creating the Monstrous Brandenstein A Brand Doppelganger Over the past half…. Brandenstein – A Brand’s biggest fear is its own Doppelgänger Imagery. Brandenstein A Brand’s biggest fear is its own Doppelgänger Imagery Mary Shelley, published a novel in 1818 a novel…. Brand… Shaken, not Stirred. Let the CAT out of the bag! The Rise and Fall. On Culture Ja...

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January | 2016 | Brand Martini

http://brandmartini.com/2016/01

Let me take you back to the year 2000 when I was working for one of the leading advertising agency…. Coca cola’s “One brand” approach with it’s “Taste the feeling’ campaign. It all started in the year 2009 when Coke launched it’s ‘Open Happiness campaign in markets around the world with…. Is your Brand Relentlessly Relevant? In an era of expanding customer expectations and constant competitive change, brands must continually find new ways to engage and…. Let the CAT out of the bag! The Rise and Fall.

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Brand Martini | Brand… Shaken, not Stirred

10 Must Read Business Books Before You Enroll in an MBA Program! An MBA means books lots of them. Think you need an MBA from a top management school to gain…. Let the CAT out of the bag! Just a few days to go for the CAT 2016. Hardly 20 days are left to buckle up the kicks. There…. The Rise and Fall. IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was…. Say Cheese Mindshare vs. Mousetraps marketing strategies. I hate IPL……. Not so Incredible Khan.

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