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BRANDMATTERS.COM

Brand strategy, brand positioning

brandMatters helps organizations define, develop and strengthen their brands.

http://www.brandmatters.com/

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Brand strategy, brand positioning | brandmatters.com Reviews
<META>
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brandMatters helps organizations define, develop and strengthen their brands.
<META>
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1 why brandmatters
2 our team
3 our services
4 customer experience design
5 speaking and workshops
6 strategy and planning
7 our clients
8 brand matters because
9 raquo;
10 positioning development
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Page content here
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why brandmatters,our team,our services,customer experience design,speaking and workshops,strategy and planning,our clients,brand matters because,raquo;,positioning development,brand evaluation,brand naming,positioning implementation,brand education
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Brand strategy, brand positioning | brandmatters.com Reviews

https://brandmatters.com

brandMatters helps organizations define, develop and strengthen their brands.

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1

Strategic Problem Solving | brandMatters

https://brandmatters.com/strategic-problem-solving

KEEPING A BRAND ON TRACK. A specific issue or challenge can derail or distract even a well-defined and successful brand. We are often asked to help organizations respond quickly to address problems and assess opportunity. Is it time to expand a successful program? How can we uphold our brand standards in a price sensitive environment? How can our brand best respond to a new, disruptive competitor? A Case in Point.

2

OUR CLIENTS | brandMatters

https://brandmatters.com/our-clients

WE WORK WITH A DIVERSE GROUP OF ORGANIZATIONS. Creative Group, Inc. California Travel and Tourism Commission. Focus Right Real Estate. Generation Ready, in partnership with Brand Verve. Loews Hotels and Resorts. National Industries for the Blind. Renaissance Hotels and Resorts. Symantec, in partnership with ENC. The Ritz-Carlton Hotel Company. The Umstead Hotel and Spa. Unisys, in partnership with ENC. University of Maryland, Smith School of Business Executive Education Programs.

3

Speaking & Workshops | brandMatters

https://brandmatters.com/speaking-workshops

BrandMatters is frequently called upon to design and conduct custom workshops for our clients, groups of people interested in brand thinking, and individuals focused on a building a personal brand. We encourage all our clients to live your brand, and to engage in active brand stewardship. Workshops are an effective way to build stronger teams and enlist the help of both new and long-term employees. Ldquo;Karen is a brand expert who truly understands business. She recently led a workshop on brand stra...

4

Meeting Facilitation | brandMatters

https://brandmatters.com/meeting-facilitation

Ldquo;I would highly recommend Karen McSteen for her strategic planning and facilitation skills. She focuses on understanding the business objectives of the brand and the project. I have relied on her expertise when bringing together stakeholders with diverse backgrounds and perspectives. She is able to keep the group on task to ensure we achieve the needed outcomes.”. Vice President Brand Management and Guest Experience. The Ritz-Carlton Hotel Company.

5

Leadership | brandMatters

https://brandmatters.com/leadership

KAREN McSTEEN, PRINCIPAL. Karen is a seasoned professional who founded brandMatters in 2003. She has deep experience in helping organizations identify and develop strategies to maximize emerging opportunities in the areas of brand management, strategic planning, corporate marketing, and executive leadership. She also applies brand thinking to help people create a personal brand because a well-defined personal brand can help advance careers. Karen’s experience as a senior brand executive has profoundly in...

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catholicbrand.blogspot.com catholicbrand.blogspot.com

Branding Lessons of the Catholic Church †: April 2005

http://catholicbrand.blogspot.com/2005_04_01_archive.html

Branding Lessons of the Catholic Church. The Catholic Church is the largest, most influential organization in the history of mankind. What lessons in developing and maintaining a brand can be derived from the Catholic Church? Thursday, April 28, 2005. Lesson 6: Appeal to Accepted Traditions and Tastes. What does Jesus have to do with a Shamrock or Mary have to do with Guadalupe? Posted by M. Scott Laemmle @ 9:23 PM. Tuesday, April 19, 2005. Lesson 5: Engage All the Senses. Saturday, April 09, 2005. Al an...

catholicbrand.blogspot.com catholicbrand.blogspot.com

Branding Lessons of the Catholic Church †: October 2005

http://catholicbrand.blogspot.com/2005_10_01_archive.html

Branding Lessons of the Catholic Church. The Catholic Church is the largest, most influential organization in the history of mankind. What lessons in developing and maintaining a brand can be derived from the Catholic Church? Thursday, October 20, 2005. What is This Site All About? Please take a look around the site and feel free to make any comments. I would like to think I am right most of the time, but I appreciate the input (even when it proves me wrong). If you have comments you would like t...This ...

catholicbrand.blogspot.com catholicbrand.blogspot.com

Branding Lessons of the Catholic Church †: May 2005

http://catholicbrand.blogspot.com/2005_05_01_archive.html

Branding Lessons of the Catholic Church. The Catholic Church is the largest, most influential organization in the history of mankind. What lessons in developing and maintaining a brand can be derived from the Catholic Church? Sunday, May 29, 2005. Lesson 8: Know Thine Enemy. Posted by M. Scott Laemmle @ 7:22 PM. Thursday, May 12, 2005. Lesson 7: Maintain the Mystery. Often, the hallmark of a great brand is that it does not reveal too. Many successful companies have used secrets to propel their brands&#46...

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