brandminers.com brandminers.com

BRANDMINERS.COM

Brand Miners

Brand consulting firm led by brand strategist, Cindy Buxbaum. Headquartered in Baltimore, Maryland. BrandMiners traditionally focuses on medium to large businesses in the Mid-Atlantic region bringing time-tested brand strategy processes to a few key, targeted practice areas: Hospitality, Travel, Healthcare, Education, Non-Profits, Associations, Media, Consumer Products and Services.

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Brand Miners | brandminers.com Reviews
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Brand consulting firm led by brand strategist, Cindy Buxbaum. Headquartered in Baltimore, Maryland. BrandMiners traditionally focuses on medium to large businesses in the Mid-Atlantic region bringing time-tested brand strategy processes to a few key, targeted practice areas: Hospitality, Travel, Healthcare, Education, Non-Profits, Associations, Media, Consumer Products and Services.
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1 BrandMiners
2 Brand Miner
3 Brand Management
4 Marketing Research
5 Facilitation
6 Outsourcing
7 Independence
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Brand Miners | brandminers.com Reviews

https://brandminers.com

Brand consulting firm led by brand strategist, Cindy Buxbaum. Headquartered in Baltimore, Maryland. BrandMiners traditionally focuses on medium to large businesses in the Mid-Atlantic region bringing time-tested brand strategy processes to a few key, targeted practice areas: Hospitality, Travel, Healthcare, Education, Non-Profits, Associations, Media, Consumer Products and Services.

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brandminers.com brandminers.com
1

McCormick’s Alan D. Wilson on Pricing, Innovation and the ‘Romance of Spice’ « Brand Miners

http://www.brandminers.com/mccormicks-alan-d-wilson-on-pricing-innovation-and-the-romance-of-spice

McCormick’s Alan D. Wilson on Pricing, Innovation and the ‘Romance of Spice’. Mar 12, 2011 / by Cindy Buxbaum. Understanding customer needs is at the heart of successful brand strategy. McCormick has benefited from that customer focus by identifying an emerging need and leveraging it into new product offerings. Click here to cancel reply. Mail (will not be published) (required). Authentic, Not Ostentatious, Luxury Attracts Millenials. Knowing Millenials and How They Compare and Contrast to GenX. Innovati...

2

Using Brand Rituals to Create Successful Brands « Brand Miners

http://www.brandminers.com/using-brand-rituals-to-create-successful-brands

Using Brand Rituals to Create Successful Brands. Feb 17, 2012 / by Cindy Buxbaum. Zain Raj in his new book, Brand Rituals. How Successful Brands Bond with Customers for Life. Proposes that companies can drive business and longevity in the marketplace by building bonds with customers. Raj calls this a Brand Ritual:. A deep, abiding relationship that customers build with brands – which becomes an integral part of their lives. He outlines a four stage approach to a Brand Ritual:. Click here to cancel reply.

3

Brand Facilitation « Brand Miners

http://www.brandminers.com/services/brand-facilitation

Independent, Professional Facilitation With Purpose and Value. Surely you and your team members could do this task yourself. And perhaps you have in the past. Sometimes there is true value in having independent, expert facilitation. Many times we find that having an objective and skilled professional in the role leads your team to generate world class strategic marketing plans to meet your business objectives. Sales and communications are now aligned around the new positioning. Cindy Buxbaum's Bio. Your ...

4

‘Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two « Brand Miners

http://www.brandminers.com/great-by-choice-jim-collins-and-morten-t-hansen-on-excelling-in-uncertain-times-part-two

8216;Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two. Jan 11, 2012 / by Cindy Buxbaum. 8216;Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two. Click here to cancel reply. Mail (will not be published) (required). Authentic, Not Ostentatious, Luxury Attracts Millenials. Knowing Millenials and How They Compare and Contrast to GenX. Pricing from the Customer Perspective. Swing Voters and Non-Users Have Something In Common.

5

Advertising « Brand Miners

http://www.brandminers.com/category/advertising

Pricing from the Customer Perspective. Customer input on pricing is crucial to business success. JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having […]. April 17, 2013 · Filed Under Advertising. In the March 2013 Harvard Business Review issue, the focus is on “Advertising that Works”. In the article, “Advertising Analytics 2.0“, a clear case is made for understanding how the […]. March 6, 2013 · Filed Under Advertising.

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BrandMiners is a unique brand consulting firm led by brand strategist, Cindy Buxbaum. Headquartered in Baltimore, MD, BrandMiners traditionally focuses on medium to large businesses in the Mid-Atlantic region bringing our time-tested brand strategy processes to a few key, targeted practice areas:. Media / Consumer Products and Services. Luxury Brands Face Challenges and Welcome Opportunities in 2017. Authentic, Not Ostentatious, Luxury Attracts Millenials. Pricing from the Customer Perspective. 8216;Grea...

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