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Brands and beyond

Wednesday, October 8, 2014. What makes a social platform 'sticky'? Social platforms can be a very powerful tool, if they can be made 'sticky'. In this world of digital promotions, it is even more difficult to engage users with the platform than inducing sign-ups, resulting in hundreds of platforms to wither every month. In this post, I will share my thoughts on how to make any social platform, be it a networking platform, a personal blog or a corporate social account, more 'sticky' in nature. So its not ...

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Brands and beyond | brandsandbeyond.blogspot.com Reviews
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Wednesday, October 8, 2014. What makes a social platform 'sticky'? Social platforms can be a very powerful tool, if they can be made 'sticky'. In this world of digital promotions, it is even more difficult to engage users with the platform than inducing sign-ups, resulting in hundreds of platforms to wither every month. In this post, I will share my thoughts on how to make any social platform, be it a networking platform, a personal blog or a corporate social account, more 'sticky' in nature. So its not ...
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Brands and beyond | brandsandbeyond.blogspot.com Reviews

https://brandsandbeyond.blogspot.com

Wednesday, October 8, 2014. What makes a social platform 'sticky'? Social platforms can be a very powerful tool, if they can be made 'sticky'. In this world of digital promotions, it is even more difficult to engage users with the platform than inducing sign-ups, resulting in hundreds of platforms to wither every month. In this post, I will share my thoughts on how to make any social platform, be it a networking platform, a personal blog or a corporate social account, more 'sticky' in nature. So its not ...

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brandsandbeyond.blogspot.com brandsandbeyond.blogspot.com
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Brands and beyond: T time, what time?

http://brandsandbeyond.blogspot.com/2013/01/t-time-what-time.html

Thursday, September 8, 2011. T time, what time? Shelves in the beverage section of supermarkets have always been filled with a vast variety of teas. A few years back, they would have just different brands of black tea. In the UK, where tea is hugely popular, much more than coffee, it was however not rare to find various categories of black teas - strong, medium and light. And then there are flavors of-course! Hats off to the marketing team of my sleepy time tea! Subscribe to: Post Comments (Atom).

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Brands and beyond: September 2011

http://brandsandbeyond.blogspot.com/2011_09_01_archive.html

Thursday, September 8, 2011. T time, what time? Shelves in the beverage section of supermarkets have always been filled with a vast variety of teas. A few years back, they would have just different brands of black tea. In the UK, where tea is hugely popular, much more than coffee, it was however not rare to find various categories of black teas - strong, medium and light. And then there are flavors of-course! Hats off to the marketing team of my sleepy time tea! Subscribe to: Posts (Atom).

3

Brands and beyond: Lufthansa Flavors

http://brandsandbeyond.blogspot.com/2011/01/lufthansa-flavors.html

Monday, January 24, 2011. Talk about excellent Target Marketing and Customer Engagement, and Lufthansa tops the chart amongst the international airlines! The airline recently ran an Indian recipe contest, Lufthansa Flavors, for their Indian audience. The contest encouraged and awarded people for submitting an Indian recipe, or voting for their favorite recipe, or even telling a friend about this contest, besides a weekly raffle. They had a dedicated portal, Flavors of India. But why a recipe contest?

4

Brands and beyond: June 2010

http://brandsandbeyond.blogspot.com/2010_06_01_archive.html

Tuesday, June 8, 2010. And who says that product engineering is all about making the products better! Instead its about increasing the per capita consumption, and hence the sales of the product and the revenue of the company. Himalaya seems to have adopted a unique technique too! I tried Himalaya's neem (green) facewash way back in 2006, really liked it, and even propagated it to the others. And have pretty much been a brand loyalist since then! I could feel the difference particularly because I am such ...

5

Brands and beyond: Valentine Week, or the Spam Week?

http://brandsandbeyond.blogspot.com/2011/02/valentine-week-or-spam-week.html

Thursday, February 10, 2011. Valentine Week, or the Spam Week? Its been quite a week, and while Macy's has been selling me just the dress, Victoria's Secret is selling me its sexiest lingerie collection to seduce my valentine on the Valentine's Day. I wonder if Viagra is also at work, flooding the right inboxes with its promotional offers. Seriously America, you need a course in creativity from our Bollywood directors! Subscribe to: Post Comments (Atom). Valentine Week, or the Spam Week?

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This blog has been moved!: This blog has been moved!

http://namrtabatra.blogspot.com/2010/05/this-blog-has-been-moved.html

This blog has been moved! Thursday, May 27, 2010. This blog has been moved! I have grown up as a dreamer. My parents had always taught me to dream big and just go after it, while they were watching my back and providing me with all the resources required to realize my dream. Somewhere in this chase, I started considering marriage as an impediment to achieving my goals until I met Raghav, and thereupon decided to marry him after three years of togetherness! So moving this blog to. March 7, 2012 at 11:03 PM.

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Wednesday, October 8, 2014. What makes a social platform 'sticky'? Social platforms can be a very powerful tool, if they can be made 'sticky'. In this world of digital promotions, it is even more difficult to engage users with the platform than inducing sign-ups, resulting in hundreds of platforms to wither every month. In this post, I will share my thoughts on how to make any social platform, be it a networking platform, a personal blog or a corporate social account, more 'sticky' in nature. So its not ...

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