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Brands & Customers Connected

Connect with the latest thinking on brands, customers, creative thinking, customer insight, marketing communications and social media. Marketing in China: Barbara Streisand knows how it’s done. Miss Streisand once gave us a whole song devoted to ‘people who need people’ and this lyric could double as a valuable mantra for companies marketing their wares in China. Is there an answer to marketing complexity? What is marketing complexity? Our report: Global digital trends and what they mean to you. Part two...

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Connect with the latest thinking on brands, customers, creative thinking, customer insight, marketing communications and social media. Marketing in China: Barbara Streisand knows how it’s done. Miss Streisand once gave us a whole song devoted to ‘people who need people’ and this lyric could double as a valuable mantra for companies marketing their wares in China. Is there an answer to marketing complexity? What is marketing complexity? Our report: Global digital trends and what they mean to you. Part two...

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Brands & Customers Connected | brandsandcustomersconnected.com Reviews

https://brandsandcustomersconnected.com

Connect with the latest thinking on brands, customers, creative thinking, customer insight, marketing communications and social media. Marketing in China: Barbara Streisand knows how it’s done. Miss Streisand once gave us a whole song devoted to ‘people who need people’ and this lyric could double as a valuable mantra for companies marketing their wares in China. Is there an answer to marketing complexity? What is marketing complexity? Our report: Global digital trends and what they mean to you. Part two...

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brandsandcustomersconnected.com

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Brands & Customers Connected

http://brandsandcustomersconnected.com/article/marketing-automation-systems-are-they-closing-the-distance-between-sales-te

March 12, 2014. Marketing Automation Systems: are they closing the distance between Sales teams and Marketing teams? But there’s one area outlined in a recent paper by marketing systems provider Marketo that should be music to the ears of any Marketer who has to feed prospect leads to a hungry sales team. In my view, this is the inexorable ‘direction of travel’ for marketing, especially in the B2B space. That is, to move away from being a loose or generic ‘builder of awareness&rsquo...

2

Brands & Customers Connected

http://brandsandcustomersconnected.com/article/social-media-in-b2b-8-mistakes-to-avoid

February 14, 2014. Social Media in B2B: 8 mistakes to avoid. Starting off in social media isn’t hard, but it’s easy to make mistakes which will mean your efforts won’t drive the connections and conversions you are looking for. Here are the eight common errors we see companies make when devising and executing their social media strategies. 1 SELECTING THE INCORRECT CHANNELS. Where are your industry leaders? Where are your competitors being successful? Where are there opportunities? If all you care about i...

3

Brands & Customers Connected

http://brandsandcustomersconnected.com/article/six-challenges-for-sales-marketing-in-the-new-world-part-two

July 15, 2014. Six Challenges for Sales and Marketing in the new world - Part Two. In Part One, Account Director Nicola talked about modern day challenges with data, new marketing channels and why the line between sales and marketing is blurring. Now we are discussing the growth of inbound, the effect of this on the B2B buying process and why sales and marketing need to be friends. 1 THE GROWTH OF INBOUND MARKETING HAS CHANGED HOW PEOPLE ‘CONSUME’ MARKETING. And social media (23% *. And blog posts (63% *.

4

Brands & Customers Connected

http://brandsandcustomersconnected.com/article/big-data-the-questions-you-should-be-asking-yourself

June 18, 2014. Big Data the questions you should be asking yourself. Like it or not Big Data is a marketing buzz word that’s here to stay and the truth is it’s getting bigger. Some marketers really see data as a problem, but many of us see it as the opportunity it is. However, asking it the right questions can be tricky. My problems is finding customers. Ndash; do you ask yourself…. Bull; Where can I find customers that are going to make a profit? Bull; Are purchased lists really any good?

5

Brands & Customers Connected

http://brandsandcustomersconnected.com/article/ello-is-there-much-in-it-for-marketers

October 01, 2014. Ello: is there much in it for marketers? So, there’s a new social network out there that’s getting over 30,000 requests an hour to join. This would normally have agencies on tenter hooks. Is this the new Twitter? Facebook for the disillusioned Facebook generation? Or the latest craze that will be over by Christmas? A question marketeers are asking though is, “Is it worth talking to my client about this new network? It is the social network of your dreams, and that is a nightmare.

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palmerhargreaves.com

Small comms: big results for FUSO – Palmer Hargreaves

http://palmerhargreaves.com/news/small-comms-big-results-for-fuso

Industry opinions and agency goings on. Small comms: big results for FUSO. Small, but perfectly formed, direct mail delivers for FUSO. We recently developed a quirky Direct Mail piece for our clients FUSO and their 8.55T Canter model. In a play on the large payload capabilities of a ‘small’ truck, we developed the ‘Small Package’ DM, which went to selected prospects from Construction, Scaffolding and Microbrewery industries, all key markets for FUSO. For more information, call 44 (0) 1926 452 525.

palmerhargreaves.com

PH managing global brand lifecycles with Bayer CropScience – Palmer Hargreaves

http://palmerhargreaves.com/news/ph-managing-global-brand-lifecycles-with-bayer-cropscience

Industry opinions and agency goings on. PH managing global brand lifecycles with Bayer CropScience. Global brand development for Bayer CropScience. Developing global brand communications that resonate to audiences around the world can always present challenges to clients. With so many differences across the world from cultural to regulatory, the identification of relevant and universal commonalities are critical for success. Palmer Hargreaves. Solving complexity in over 70 markets worldwide.

palmerhargreaves.com

Traditional Marketing sees results for the NFU – Palmer Hargreaves

http://palmerhargreaves.com/news/traditional-marketing-sees-results-for-the-nfu

Industry opinions and agency goings on. Traditional Marketing sees results for the NFU. The National Farmers Union needed a way of letting valued members know of a fundamental change to their service. A full communications mix of both online and offline media, including the NFUnited Renewal pack implemented by Palmer Hargreaves, saw 70% of members were using the number within the first 6 weeks of delivery, proving that good old Direct Marketing still drives results. PH creates Co-operative Childcare TV Ad.

palmerhargreaves.com

Free report: ten tips for successful membership marketing – Palmer Hargreaves

http://palmerhargreaves.com/news/free-report-ten-tips-for-successful-membership-marketing

Industry opinions and agency goings on. Free report: ten tips for successful membership marketing. Running a customer loyalty scheme? Our FREE report will show you how to keep members happy AND drive sales. We understand that as a customer relationship marketer you are probably experiencing issues with the following:. Too many similar offers in the marketplace. Too many/out of date databases. We have put together 10 Tips for Sucessful Membership Marketing. DOWNLOAD YOUR FREE REPORT NOW.

palmerhargreaves.com

We have lots of freelance opportunities available! – Palmer Hargreaves

http://palmerhargreaves.com/news/we-have-lots-of-freelance-opportunities-available

Industry opinions and agency goings on. We have lots of freelance opportunities available! If you’re a talented Freelance Digital Marketing, Content or Inbound Marketing professional we want to hear from you! Palmer Hargreaves. Solving complexity in over 70 markets worldwide. For more information, call 44 (0) 1926 452 525. Or email leamington@palmerhargreaves.com. PH creates Co-operative Childcare TV Ad. Our most recent campaigns - Subaru. Our most recent campaigns - FUSO Canter. Privacy and Cookie Policy.

palmerhargreaves.com

Content Marketing helps girls into an engineering career – Palmer Hargreaves

http://palmerhargreaves.com/news/content-marketing-helps-girls-into-an-engineering-career

Industry opinions and agency goings on. Content Marketing helps girls into an engineering career. Content Marketing shows girls how to engineer the future. The Smallpeice Trust and The Outward Bound Trust have come together to offer a programme that encourages girls to consider a career in engineering. We developed video content of young, female engineers talking about what it’s like to work in engineering and why they love it. Palmer Hargreaves. Solving complexity in over 70 markets worldwide.

palmerhargreaves.com

Fuso Canter Rear of the year - now with results – Palmer Hargreaves

http://palmerhargreaves.com/news/rear-of-the-year-now-with-results

Industry opinions and agency goings on. Fuso Canter Rear of the year - now with results. The results are in. our 2014 Rear of the Year campaign for FUSO Canter has delivered a massive increase in sales leads. For FUSOs 7.5t Canter. Part of this campaign included advertising in trade press - which ran from March to December 2014, and a National Direct Mailer in quarter 3. Palmer Hargreaves. Solving complexity in over 70 markets worldwide. For more information, call 44 (0) 1926 452 525. Our most recent cam...

palmerhargreaves.com

News – Palmer Hargreaves

http://palmerhargreaves.com/news

Industry opinions and agency goings on. PH creates Co-operative Childcare TV Ad. Our most recent campaigns - Subaru. Our most recent campaigns - FUSO Canter. Our most recent campaigns - Bayer Cropscience. FREE infographic - ten top tips for marketing in china. Palmer Hargreaves is appointed by the Co-operative Childcare. First look at the new team in Shanghai. We have lots of freelance opportunities available! Is there an answer to marketing complexity? The Year of the Sheep looks good for PH China!

palmerhargreaves.com

The day we went to Beijing – Palmer Hargreaves

http://palmerhargreaves.com/news/the-day-we-went-to-beijing

Industry opinions and agency goings on. The day we went to Beijing. During a recent trip to China, PH Chairman Andrew Clift and Aftersales Strategy Director Mark Dale decided that travelling from Shanghai to Beijing by train rather than air seemed a good idea. It was ‘only’ 1,300 km and 6 hours what could go wrong? Mark tells us more. During our previous visit we found that internal flights in China didn’t quite match western standards with unusual food and even more unusual toilet facilities. Find our m...

palmerhargreaves.com

Palmer Hargreaves opens Shanghai office – Palmer Hargreaves

http://palmerhargreaves.com/news/palmer-hargreaves-opens-shanghai-office

Industry opinions and agency goings on. Palmer Hargreaves opens Shanghai office. UK, Germany, Russia and now China. Palmer Hargreaves opens a new office in Shanghai. Palmer Hargreaves has now opened its latest office in Shanghai and is already working on two projects for a premium automotive manufacturer. Chief Executive of PH, Randy Weeks, says: “China is enormously important to so many of our clients and we know there is a great demand for our expertise and experience, particularly in automotive&...

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Connect with the latest thinking on brands, customers, creative thinking, customer insight, marketing communications and social media. Marketing in China: Barbara Streisand knows how it’s done. Miss Streisand once gave us a whole song devoted to ‘people who need people’ and this lyric could double as a valuable mantra for companies marketing their wares in China. Is there an answer to marketing complexity? What is marketing complexity? Our report: Global digital trends and what they mean to you. Part two...

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