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Marketing and branding strategy. The consumer is not a moron. She is your wife. Don't insult her intelligence'. There is nothing that kills a bad product quicker than brilliant advertising. The best way to increase the sale of a product is to improve the product (offer). In 'Ogilvy on Advertising'. Consumer insights should be key in creating. The competitive branding strategy. Brands, as the most important assets a company owns,. Should set the context for everything a company does.

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About us | BrandsConsult | brandsconsult.com Reviews

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Marketing and branding strategy. The consumer is not a moron. She is your wife. Don't insult her intelligence'. There is nothing that kills a bad product quicker than brilliant advertising. The best way to increase the sale of a product is to improve the product (offer). In 'Ogilvy on Advertising'. Consumer insights should be key in creating. The competitive branding strategy. Brands, as the most important assets a company owns,. Should set the context for everything a company does.

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About us | BrandsConsult | brandsconsult.com Reviews

https://brandsconsult.com

Marketing and branding strategy. The consumer is not a moron. She is your wife. Don't insult her intelligence'. There is nothing that kills a bad product quicker than brilliant advertising. The best way to increase the sale of a product is to improve the product (offer). In 'Ogilvy on Advertising'. Consumer insights should be key in creating. The competitive branding strategy. Brands, as the most important assets a company owns,. Should set the context for everything a company does.

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brandsconsult.com

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Client experience | BrandsConsult

http://www.brandsconsult.com/node/6

Marketing and branding strategy. Gillette, Heineken, Nestlè/Rowntree Mackintosh, Numico, Revlon, Sara Lee, Unilever, Friesland Campina, Heinz/Honig, Sara Lee, Chiquita, Herman Jansen. Czech Telecom, Ericsson International, KPN Telecom Nederland, Tele Danmark, Vodafone and Mannesmann. ABN AMRO, Alex (Online Banking), AXA Insurances, HSBC. Fiat, Ford, Jaguar, Volvo. Air France, CrossAir, Sabena, SwissAir. Albert Heyn / Ahold, van Gils, Mexx, VNU (book publisher). DHL, NS National Dutch Railways, Sp!

2

Our approach | BrandsConsult

http://www.brandsconsult.com/node/3

Marketing and branding strategy. The fusion of Business Strategy and Consumer Insights in creating your future Brand Strategy. A brand strategy consultancy. Creativity as the business resource. The raison d'etre for management is finding solutions. One team - one answer. Only doing what is right. Tailor made and interactive. Brand Audit and Assessment. Future Brand Road Map. Ph : UK 44 (0) 78 03 05 24 76 / NL 31 (0) 629 51 86 15.

3

Tailor made | BrandsConsult

http://www.brandsconsult.com/node/4

Marketing and branding strategy. Brand Audit and Assessment. Brand 'Genetics' (Brand History and 'Big Idea'). Market Definition and Competitor Mapping. Market / Consumer Segmentation. Current Brand Positioning, Portfolio and Architecture. Communication Messaging and Usage. Future Brand Road Map. Future Mission, Vision and Brand Identity. Future Brand Positioning, Portfolio and Architecture. Brand Naming and Name Systems. Integrated Communication Requirements: Internal and External.

4

Our expertise | BrandsConsult

http://www.brandsconsult.com/node/7

Marketing and branding strategy. From beginning to end, all encompassing. Market / category segmentation. Qualitative: one-to-one; focus groups; in-house and out of home respectively Quantitative: data set-up and assessments, research laboratories. Consumer behaviour, consumer psychology, consumer insights; shopper behaviour analysis and shopper profiling. Brand positioning, brand architecture, brand activation. Brand and product development (NPD / Innovation).

5

About us | BrandsConsult

http://www.brandsconsult.com/node/2

Marketing and branding strategy. The consumer is not a moron. She is your wife. Don't insult her intelligence'. There is nothing that kills a bad product quicker than brilliant advertising. The best way to increase the sale of a product is to improve the product (offer). In 'Ogilvy on Advertising'. Consumer insights should be key in creating. The competitive branding strategy. Brands, as the most important assets a company owns,. Should set the context for everything a company does.

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