
BRANDSHIFTBOOK.COM
Brand Shift: The Future of Brands and Marketing | David Houle + Owen ShapiroBrand Shift: The Future of Brands and Marketing. PART ONE: Past and Present. Chapter 1: Brands and Marketing in Crisis. Chapter 2: Looking Back at How Brands Got Here. Chapter 3: The Stages of Technology and How They Affect Brands. Chapter 4: Global Brands. Chapter 5: The Three Forces of the Shift Age. PART TWO: Current and Future Trends. Chapter 6: Key Trend From Institutional to Individual. Chapter 7: Key Trend Ascendency of Women. Chapter 8: Key Trend Shift Age Generations. PART THREE: The Future.
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