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Why Smart People Build Dumb Brands... | And other musings on business, branding and lifeAnd other musings on business, branding and life
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Why Smart People Build Dumb Brands... | And other musings on business, branding and life | brandsmartie.com Reviews
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mleon35 | Why Smart People Build Dumb Brands...
https://brandsmartie.com/author/mleon35
And other musings on business, branding and life. Why Smart People Build Dumb Brands…. Kill Zombies, Save Unicorns: In Pursuit of That One Great Idea. Remember that commercial for that thing, starring that guy? The one that you love, but that you can’t remember for the life of you what they’re selling? Or worse yet, you remember what’s being sold but you mess up the brand behind the ad. You think of their competitor instead. Here are some of the highlights:. Where’s the brand promise? I’m all for p...
A Name…and a Promise | Why Smart People Build Dumb Brands...
https://brandsmartie.com/2014/05/07/a-name-and-a-promise
And other musings on business, branding and life. Why Smart People Build Dumb Brands…. Actually Doing What Your Brand Promises ». A Name…and a Promise. May 7, 2014. Let’s get it out of the way: my blog name isn’t much of one at all. I get that. Smart people with the very best of intentions. Yet, as smart as they are and as well intentioned as they are, things go wrong. Creative gets released that has absolutely no relationship to the brand’s values. Decisions get made that actively hurt the...The reality...
Uncategorized | Why Smart People Build Dumb Brands...
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And other musings on business, branding and life. Why Smart People Build Dumb Brands…. Kill Zombies, Save Unicorns: In Pursuit of That One Great Idea. Remember that commercial for that thing, starring that guy? The one that you love, but that you can’t remember for the life of you what they’re selling? Or worse yet, you remember what’s being sold but you mess up the brand behind the ad. You think of their competitor instead. Here are some of the highlights:. Where’s the brand promise? I’m all for p...
May | 2014 | Why Smart People Build Dumb Brands...
https://brandsmartie.com/2014/05
And other musings on business, branding and life. Why Smart People Build Dumb Brands…. Monthly Archives: May 2014. What’s Your Story? It’s no secret really, I love comic books. With a company name like Brand Heroes it’s really no surprise. I love comics, with all their schlock and splendor. And one of my favourite aspects of a super hero comic is the origin story. It not only introduces us to the character, but also explains why they are the way they are. Let’s be clear about this – Intuit is...People ha...
June | 2014 | Why Smart People Build Dumb Brands...
https://brandsmartie.com/2014/06
And other musings on business, branding and life. Why Smart People Build Dumb Brands…. Monthly Archives: June 2014. Kill Zombies, Save Unicorns: In Pursuit of That One Great Idea. Remember that commercial for that thing, starring that guy? The one that you love, but that you can’t remember for the life of you what they’re selling? Or worse yet, you remember what’s being sold but you mess up the brand behind the ad. You think of their competitor instead. Here are some of the highlights:. I’m all for...
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Why Smart People Build Dumb Brands... | And other musings on business, branding and life
And other musings on business, branding and life. Why Smart People Build Dumb Brands…. What job does video really do? There’s no mistaking that video is huge. Whether you’re watching a cuddly cat, or learning how to build an extension onto your house one YouTube video at a time, it’s clear that video has a huge role to play. Easy to see. Well buckle up cause it’s about to get real! Take for example one of my favourites: the Dollar Shave Club. Now let’s go further down the funnel. Your brand alr...This ap...
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Planear, Projectar e Concretizar, são 3 princípios essenciais para o Sucesso de uma Empresa. Comunicação de cor, forma e palavra. Aplicação da Ideia Design em suporte. Comunicar, é algo que se transmite que se participa, que se faz saber, que se propaga. É isto que as empresas pretendem que aconteça com os seus produtos, com os seus serviços, com a sua marca,com a sua imagem. Apresentamo-nos como uma solução integrada,. Tudo começa pela criação da sua marca. Este será o primeiro activo da sua empresa,.
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