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Colombia Archives - Tonic International
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The fiercely independent creative agency. Why advertising is a good thing. March 26, 2015. March 26, 2015. Even after 17 years in the advertising industry I still love my job. Yet, when I look at my mom, I sometimes question if I could have done more with my life. She dedicated her entire career to teaching talented children in India who didn’t have the financial means to get a quality education. Naturally, over the years, the question kept coming back to me have I chosen the right path? SEO myths with A...
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Tonic Dubai Archives - Tonic International
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The fiercely independent creative agency. How to decide which social media platform is right for you? Part 2 – Twitter. August 15, 2016. If there was any platform where it’s ideal to put context before content, it. Tools available that would let you. Find the audience who would most likely be interested in your brand’s topics. Find that audience and interact with them. Show the human side of your brand, and build a relationship with users who could potentially turn into customers. Have to show that you.
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client servicing Archives - Tonic International
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The fiercely independent creative agency. It’s not easy being a Suit. April 23, 2015. June 3, 2015. The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. We receive a brief, assess it, rewrite it to suit the creative minds, brief it in, get the work back and present it. Job done. The tricky part is knowing when to side with whom. What I loved most about it was that it challenged the usual yes sir!
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It’s not easy being a Suit - Tonic International
http://blog.tonicinternational.com/2015/04/23/its-not-easy-being-a-suit
The fiercely independent creative agency. It’s not easy being a Suit. The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. We receive a brief, assess it, rewrite it to suit the creative minds, brief it in, get the work back and present it. Job done. The tricky part is knowing when to side with whom. Jae Goodman explains the 12 Rules of Advertising, which more or less explains The Life of a Suit.
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suits Archives - Tonic International
http://blog.tonicinternational.com/tag/suits
The fiercely independent creative agency. It’s not easy being a Suit. April 23, 2015. June 3, 2015. The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. We receive a brief, assess it, rewrite it to suit the creative minds, brief it in, get the work back and present it. Job done. The tricky part is knowing when to side with whom. What I loved most about it was that it challenged the usual yes sir!
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Arnaud Verchere, Author at Tonic International
http://blog.tonicinternational.com/author/arno66
The fiercely independent creative agency. The best and the worst ads of the Super Bowl 50, in my opinion. February 10, 2016. February 29, 2016. OK, the Broncos won but what about the ads? It’s time to review the best and the worst of the 62 in-game ads that ran during Super Bowl 50. In some cases, companies hired celebrities who were really cool in previous ads but used them so poorly the result turned out to be lame and forced. Take Liam Neeson for LG. This year, compared to last year’s Clash of Clans.
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PR Archives - Tonic International
http://blog.tonicinternational.com/category/pr
The fiercely independent creative agency. Why advertising is a good thing. March 26, 2015. March 26, 2015. Even after 17 years in the advertising industry I still love my job. Yet, when I look at my mom, I sometimes question if I could have done more with my life. She dedicated her entire career to teaching talented children in India who didn’t have the financial means to get a quality education. Naturally, over the years, the question kept coming back to me have I chosen the right path? March 3, 2015.
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FARC Archives - Tonic International
http://blog.tonicinternational.com/tag/farc
The fiercely independent creative agency. Why advertising is a good thing. March 26, 2015. March 26, 2015. Even after 17 years in the advertising industry I still love my job. Yet, when I look at my mom, I sometimes question if I could have done more with my life. She dedicated her entire career to teaching talented children in India who didn’t have the financial means to get a quality education. Naturally, over the years, the question kept coming back to me have I chosen the right path? SEO myths with A...
blog.tonicinternational.com
Advertising Archives - Tonic International
http://blog.tonicinternational.com/category/advertising
The fiercely independent creative agency. Audi challenges Tonic in Oman. February 18, 2016. February 29, 2016. So here we are again, ready for a new adventure. Last time we were at Burj Khalifa and this time we find ourselves at the Omani mountains. It’s me, Cristiano, Renato, Nicolas, Renaud and Tony. We are on our way to Balal Sayt, a village where we are going to spend 5 days shooting a beautiful story. We are leading a convoy of 22 Audi Q7’s and we are going to turn a dream into reality. It’s a fulfi...
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