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Tips for Maximizing the Brand Strategy Canvas — Startup Branding from Patrick Woods
http://www.patrickwoods.com/startups/2014/11/23/tips-for-maximizing-the-brand-strategy-canvas
Startup Branding from Patrick Woods. Articles about startup branding. Tips for Maximizing the Brand Strategy Canvas. On November 23, 2014. The Brand Strategy Canvas. Removes the guesswork from developing a brand strategy. Here are a handful of tips that will help your team get the most of the Canvas. Garbage in, garbage out. Additionally, working alone during the exploratory stage of the creative process is simply good practice. In a group discussion, it’s impossible to achieve deep focus, think inte...
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Startup Positioning: Why Does Share of Wallet Matter? — Startup Branding from Patrick Woods
http://www.patrickwoods.com/startups/2015/08/09/startup-positioning-why-does-share-of-wallet-matter
Startup Branding from Patrick Woods. Articles about startup branding. Startup Positioning: Why Does Share of Wallet Matter? On August 09, 2015. Who is your competition? For many tech startups, you may not have direct, heads-up competition. If youre a diet soda, you have lots of direct competitors. In established categories, like soft drinks, laundry detergents, deodorants, and pretty much any other CPG, each brand works hard to find some opportunity to exploit. Were the diet soda. Were the diet soda.
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Reflections on startup branding and advertising — Startup Branding from Patrick Woods
http://www.patrickwoods.com/page2
Startup Branding from Patrick Woods. Articles about startup branding. Tips for Maximizing the Brand Strategy Canvas. On November 23, 2014. The Brand Strategy Canvas. Removes the guesswork from developing a brand strategy. Here are a handful of tips that will help your team get the most of the Canvas. Garbage in, garbage out. Additionally, working alone during the exploratory stage of the creative process is simply good practice. In a group discussion, it’s impossible to achieve deep focus, think inte...
patrickwoods.com
Can Agencies and Startups Get Along: secrets of the agency-startup relationship — Startup Branding from Patrick Woods
http://www.patrickwoods.com/startups/2015/01/28/can-agencies-and-startups-get-along
Startup Branding from Patrick Woods. Articles about startup branding. Can Agencies and Startups Get Along: secrets of the agency-startup relationship. On January 28, 2015. Big agencies working on national clients with massive budgets. Doesnt sound like an ideal partner for a scrappy early-stage startup, does it? Definitely not on the surface. But as it turns out, startups and agencies do have a lot in common. What follows are some lessons learned. I hope this article doesnt come across as overly self-pro...
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Sweaty Monkey Hands and Robber Barons, or, Understanding Brand Personality — Startup Branding from Patrick Woods
http://www.patrickwoods.com/startups/2015/01/07/sweaty-monkey-hands
Startup Branding from Patrick Woods. Articles about startup branding. Sweaty Monkey Hands and Robber Barons, or, Understanding Brand Personality. On January 07, 2015. Are you quiet or outgoing? Now what about your startup? What words do you and, more importantly, your customers, use to describe your startups personality? As it turns out, the best way to describe your brand personality is with these kinds of human terms. Brand personality is one of the most visible elements of the Brand Strategy Canvas.
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About Me — Startup Branding from Patrick Woods
http://www.patrickwoods.com/about
Startup Branding from Patrick Woods. Articles about startup branding. Don Draper for startups? The startup brand whisperer? I really need to get a copywriter to look at this. Point is, Im Patrick, and Im a hybrid ad man/startup guy, with several years of experience bridging the best of both worlds. I represent the venturing arm of archer malmo. Where we build brands for early-stage startups, either for equity or for fees that make sense for where you are. Im also really proud of the Brand Strategy Canvas.
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13 Books My Friends Think I Should Read (and Maybe You Should Too) — Startup Branding from Patrick Woods
http://www.patrickwoods.com/startups/2015/01/02/books-my-friends-think-i-should-read
Startup Branding from Patrick Woods. Articles about startup branding. 13 Books My Friends Think I Should Read (and Maybe You Should Too). On January 02, 2015. We had a lot of fun in 2014 at archer malmo ventures. We created the Brand Strategy Canvas. And conducted workshops for some of the best startups and accelerators in the world. We started working with some great friends. We were also named a top 10 agency for startup by Agency Post. Heres how I got the conversation going:. And thankfully, within an...