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Brand Touchpoint Matrix › The planing of Brand Expererinces

A planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand in a cross-media landscape.

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Brand Touchpoint Matrix › The planing of Brand Expererinces | brandtouchpointmatrix.com Reviews
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A planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand in a cross-media landscape.
<META>
KEYWORDS
1 the horizontal axis
2 the vertical axis
3 research from mckinsey
4 related articles
5 touchpoint culture
6 customer gravity generators
7 touchpoint expectations
8 creating remarkable touchpoints
9 articles by tags
10 touchpoints
CONTENT
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the horizontal axis,the vertical axis,research from mckinsey,related articles,touchpoint culture,customer gravity generators,touchpoint expectations,creating remarkable touchpoints,articles by tags,touchpoints,customer experience,metrics,platforms,design
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Brand Touchpoint Matrix › The planing of Brand Expererinces | brandtouchpointmatrix.com Reviews

https://brandtouchpointmatrix.com

A planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand in a cross-media landscape.

INTERNAL PAGES

brandtouchpointmatrix.com brandtouchpointmatrix.com
1

Touchpoint expectations › Brand Touchpoint Matrix

http://brandtouchpointmatrix.com/2011/touchpoint-expectations

February 7th, 2011 by Jonas Persson, Senior Interaction Designer at Hello Future. The inner mechanics of a customer experience are complex. The experience of a touchpoint is greatly dependent of previous experiences with other touchpoints here’s how. I’m fascinated by the mix of brand strategy and behavioral science, because they create so many great possibilities when put together. For example, behavioral economist Dan Ariely. Tests have shown that people who. Well, first of all you have to have a clear...

2

Creating remarkable touchpoints › Brand Touchpoint Matrix

http://brandtouchpointmatrix.com/2011/creating-remarkable-touchpoints

January 5th, 2011 by Jonas Persson, Senior Interaction Designer at Hello Future. What does it take to create touchpoints that work and make people happy? How can a touchpoint analysis look like? The Brand Touchpoint Matrix tell us a lot about the basic properties of a touchpoint: is it suitable for persuation or value creation? Delivering a promise or living up to it? Give the customer a quick fix or an immersive experience? What kind of language are people normally using here? July 19th, 2012 at 08:34.

3

Blog posts tagged " Analysis" › Brand Touchpoint Matrix

http://brandtouchpointmatrix.com/tag/analysis

Posts Tagged ‘Analysis’. Where does Word of Mouth fit in? 8220;The technical challenge of modern marketing is that explosion of smaller touchpoints”. Maximizing Your Website’s Conversion Rate. 8220;The relationship between businesses and customers…”. Why platforms are important. 8220;Taking the time and effort to look at your touchpoints…”. The contents of this site is licenced under a Creative Commons Attribution-ShareAlike Licence. Want to create a touchpoint matrix for your brand?

4

Why platforms are important › Brand Touchpoint Matrix

http://brandtouchpointmatrix.com/2011/why-platforms-are-important

Why platforms are important. March 15th, 2011 by Jonas Persson, Senior Interaction Designer at Hello Future. We often talk about the importance of creating the platform before creating the advertising, but why are platforms such an important part of marketing? This gives Company A two big advantages:. An invisible customer lock-in:. The more you are tied to a platform/community, the harder it is to switch to another platform. Having the platform ready also makes every marketing effort more effective....

5

Blog posts tagged " Word of Mouth" › Brand Touchpoint Matrix

http://brandtouchpointmatrix.com/tag/word-of-mouth

Posts Tagged ‘Word of Mouth’. Where does Word of Mouth fit in? Where does Word of Mouth fit in? 8220;The technical challenge of modern marketing is that explosion of smaller touchpoints”. Maximizing Your Website’s Conversion Rate. 8220;The relationship between businesses and customers…”. Why platforms are important. 8220;Taking the time and effort to look at your touchpoints…”. The contents of this site is licenced under a Creative Commons Attribution-ShareAlike Licence. Download JPG template (.zip).

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Brand Touchpoint Matrix › The planing of Brand Expererinces

Written by Jonas Persson, Senior Interaction Designer at Hello Future. New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services. The Brand Touchpoint Matrix is a planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand today. It’s built on the notion that every touchpoint or ...For exa...

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