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Coaches, therapists,. Forget the consumer research. You’re used to, just collecting data. To unravel the present and. Master the future of brands effectively,. We have created proprietary. Cutting edge methodologies, to craft. The deepest brand understanding. And design tailor-made solutions. Consumers are connected to. Brands through values,. Benefits, and nice storytelling. We believe brand experience. People don’t buy brands. They buy the. Experience brands are promising them. And makes for you. Model...

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Coaches, therapists,. Forget the consumer research. You’re used to, just collecting data. To unravel the present and. Master the future of brands effectively,. We have created proprietary. Cutting edge methodologies, to craft. The deepest brand understanding. And design tailor-made solutions. Consumers are connected to. Brands through values,. Benefits, and nice storytelling. We believe brand experience. People don’t buy brands. They buy the. Experience brands are promising them. And makes for you. Model...

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Homepage | brandvoyant.com Reviews

https://brandvoyant.com

Coaches, therapists,. Forget the consumer research. You’re used to, just collecting data. To unravel the present and. Master the future of brands effectively,. We have created proprietary. Cutting edge methodologies, to craft. The deepest brand understanding. And design tailor-made solutions. Consumers are connected to. Brands through values,. Benefits, and nice storytelling. We believe brand experience. People don’t buy brands. They buy the. Experience brands are promising them. And makes for you. Model...

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brandvoyant.com

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Digital Branding Case Studies

http://www.brandvoyant.com/case-studies/case-studies-digital-branding

Digital Branding Case Studies. Ray-Ban global touch point architecture. To define the touch point architecture, through which Ray-Ban interacts with consumers in order to understand their specific contribution to reactivate the brand experience, given the deep sociocultural differences between Europe, China, the USA and Brazil. To explore Ray-Ban touch point experience, we adopted a mosaic of different methods and integrated approaches (focus groups, shopalongs, scrapbooks, f2f digital interviews). A qua...

2

About

http://www.brandvoyant.com/about

We are a worldwide. Insight shop devoted to. Empower and reinvent the. Beyond the profession, he developed a specific interest about the consuming culture, subject he has explored, both while teaching at the University level and in numerous published essays. Senior consultant, US Brandvoyant Representative. Tony Blass has provided actionable research results employing innovative techniques for many years, specializing in concept and copy testing, usability, and brand equity. As an experienced marketing r...

3

Brand Lab Case Studies

http://www.brandvoyant.com/case-studies/case-studies-brand-lab

Brand Lab Case Studies. Ray-Ban Trendvoyant in the USA, the UK, Italy and Brazil. To understand the link and the potential of Ray-Ban with fashion trends through a cross-cultural workshop among trend setters living in the major international fashion capitals. The workshop output allowed Luxottica to map emerging trends and lifestyles to leverage Ray-Ban’s brand equity and keep it topical and to design product innovation for the next few years. Parmareggio: how to break market constraints. To create a new...

4

Critic’s Corner

http://www.brandvoyant.com/critics-corner

OBAMA RAY-BANIZED: THE MAKING OF A MILLENNIAL VIRAL MASTERPIECE. Recently US President Obama embarked on a marketing effort aimed at encouraging Millennials to sign up for his signature healthcare legislation, the Affordable Care Act. The challenge was to cajole them into signing up for the plan in order to cross-subsidize older folks (which is vital for the long-term success of the program), while at the same time implying via a casual attitude that it was "no big deal" whether they did or not. Because ...

5

Brand Management Case Studies

http://www.brandvoyant.com/case-studies/case-studies-brand-management

Brand Management Case Studies. Antonio Banderas’ advertising equity. To measure and understand the effects of Banderas’ advertising campaign on Mulino Bianco’s brand equity one year after the first flight. Ray-Ban cross-media global equity. To monitor Ray-Ban’s global brand equity, comparing KPIs, core values and brand profile across several countries and measure the contribution of the different touch points (advertising, digital, events) to the brand equity. We monitored Ray-Ban’s brand equity evolutio...

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paulkirch.com

Testimonials - Characteristics of an EntrepreneurPaul Kirch

http://paulkirch.com/testimonials

Redefining the Characteristics of an Entrepreneur. Testimonials for Paul Kirch. Paul Kirch discovered that one of the defining characteristics of an entrepreneur is that they love to give back and help others succeed. Here are some of the nice things colleagues and clients are saying. Paul forced our organization to rethink our sales model, and after just two short months, we revised, retooled, repositioned, and marketed our services better. Focus Forward & Panel Direct. Paul Kirch helped our company to ...

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Clienti

http://www.ndcnapoli.com/clienti_11.html

Se avete feedback su come possiamo rendere il nostro sito più consono per favore contattaci e ci piacerebbe sentire da voi. Alcuni dei nostri Clienti e Partners:. GFK-EURISKO http:/ www.gfk.com/gfk-eurisko/. Doxa http:/ www.doxa.it/. People Research http:/ www.peopleresearch.it/web/. Spazio Milano http:/ www.spaziomilano.com. RQ Ricerche Qualitative www.rqresearchgroup.it/. Brand Voyant http:/ www.brandvoyant.com/. Aletheia http:/ www.aletheiaricerchedimercato.com/. Http:/ www.focusvision.com.

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Coaches, therapists,. Forget the consumer research. You’re used to, just collecting data. To unravel the present and. Master the future of brands effectively,. We have created proprietary. Cutting edge methodologies, to craft. The deepest brand understanding. And design tailor-made solutions. Consumers are connected to. Brands through values,. Benefits, and nice storytelling. We believe brand experience. People don’t buy brands. They buy the. Experience brands are promising them. And makes for you. Model...

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