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Fashion/MarketingWednesday, September 16, 2015. Week 10 EOC: What are the benefits vs the features? Every company needs inform their customers what benefits and features of their company are. “Benefits and product features- clarifies the benefits that product features will deliver to satisfy the needs of customers in each targeted segment”. These benefits are communicated and delivered by product attributes such as quality, features. And style and design. Marketing: An Introduction, Armstrong and Kotler, 214). “. 8220;We...
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