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New Product Development | Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind.

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind.

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New Product Development | Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. | brendanpatterson.wordpress.com Reviews
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Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind.
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New Product Development | Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. | brendanpatterson.wordpress.com Reviews

https://brendanpatterson.wordpress.com

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind.

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1

My view from 1999 | New Product Development

https://brendanpatterson.wordpress.com/2009/04/06/my-view-from-1999

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. Laquo; Kick Off! The Agile product manager My $0.02. My view from 1999. April 6, 2009 by brendanpatterson. Use market research to collect information about your customers and their requirements. Focus groups can be adapted to suit the needs of your development project. The web is a very convenient and appropriate way to collect information from software users. Beta testing is too late! The p...

2

Follow me home | New Product Development

https://brendanpatterson.wordpress.com/2009/04/29/follow-me-home

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. Laquo; Ignore your customers! April 29, 2009 by brendanpatterson. Listening to your customers is good, but observing them is better. In the early days of the company, Intuit had a program called “Follow me home”. Intuit product managers literally waited in the stores until someone bought software off the shelf (remember, that’s how we used to buy software! Another example that I came across ...

3

Educate your customers | New Product Development

https://brendanpatterson.wordpress.com/2009/04/08/educate-your-customers

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. Laquo; The Agile product manager My $0.02. Hair washing and feedback. April 8, 2009 by brendanpatterson. PowerTech Compliance and Security Assessment. We did a nifty job of exposing the data in Flash interface in a browser. You can see an example. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

4

Ignore your customers! | New Product Development

https://brendanpatterson.wordpress.com/2009/04/22/ignore-your-customers

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. Laquo; Hair washing and feedback. April 22, 2009 by brendanpatterson. They don’t always know what they want. 8220;Our plan is to lead the public to new products rather than to ask them what they want. The public does not know what is possible, but we do.”. 8211; Akio Morita, former CEO of Sony Corp. As quoted by Barabba and Zaltman, 1990). Or what they want may not be a good idea …. Most eng...

5

brendanpatterson | New Product Development

https://brendanpatterson.wordpress.com/author/brendanpatterson

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. Http:/ www.brendanpatterson.com. April 29, 2009. April 22, 2009. April 20, 2009. Hair washing and feedback. April 8, 2009. April 7, 2009. The Agile product manager My $0.02. April 6, 2009. My view from 1999. April 6, 2009. Older Posts ». Hair washing and feedback. The Agile product manager My $0.02. Brendan Patterson, 2009. Create a free website or blog at WordPress.com.

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New Product Development | Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind.

Brendan Patterson on Product Management, Marketing, Technology Innovation, and any other stuff that comes to mind. April 29, 2009 by brendanpatterson. Listening to your customers is good, but observing them is better. In the early days of the company, Intuit had a program called “Follow me home”. Intuit product managers literally waited in the stores until someone bought software off the shelf (remember, that’s how we used to buy software! Another example that I came across in my thesis research was how ...

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