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brianknier.com

Brian Knier

Creative Direction + Copywriting

http://www.brianknier.com/

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Brian Knier | brianknier.com Reviews
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Creative Direction + Copywriting
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2 my work
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4 events
5 print
6 signage
7 social media
8 video/film
9 website
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close menu,my work,collateral,events,print,signage,social media,video/film,website,filter,menu,creative direction copywriting,desktops redefined,bmw i3,level up,big data dashboard,zeiss spectacular sights,hp sales training,reconsider desktops,copywriting
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Brian Knier | brianknier.com Reviews

https://brianknier.com

Creative Direction + Copywriting

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1

Level Up | Brian Knier

http://brianknier.com/work/level-up

Concept Development, Naming, Copywriting, Creative Direction. In 2009, Intel wanted to infuse new interest and excitement into their largely unknown “Intel Game Developer Contest” for independent video game creators. I created the aspirational new name for the contest, Level Up, and worked with a talented team at CMD to give the contest an entirely new look, energy and attitude.

2

HP Sales Training | Brian Knier

http://brianknier.com/work/hp-sales-training

Creative Direction, Copywriting. How do you keep hundreds of young retail sales reps engaged for a 20-minute mandatory product training? Hit them with a potent combination of humor, snappy dialog, and quirky characters, and they might not even notice they’ve learned something.

3

ZEISS Spectacular Sights | Brian Knier

http://brianknier.com/work/zeiss-spectacular-sights

Creative Direction, Copywriting. This successful Facebook contest was designed to generate awareness and interest in ZEISS Freeform eyeglass lenses. I developed the contest theme, strategy and prizing, consulted on the user experience, and wrote the website, paid media and social campaign content.

4

Desktops Redefined | Brian Knier

http://brianknier.com/work/desktops-redefined

Concept Development, Copywriting, Creative Direction. We created this showcase video to revitalize interest in desktop computing and introduce people to the amazing experiences that today’s desktop PC designs make possible. I developed the concept, wrote the video script, and collaborated with a very talented team to produce this fun reintroduction to the world of desktop computing.

5

BMW i3 | Brian Knier

http://brianknier.com/work/bmw-i3

Concept Development, Copywriting. To support the introduction of BMW’s first all-electric vehicle, the BMW i3, we created an engaging, integrated video and banner campaign for dealerships to highlight the intelligent-driving features enabled by the BMW ConnectedDrive system. BMW i3 Intro Video.

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