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Fake it till you become it. January 15, 2013. Something to keep in mind. April 6, 2011. April 5, 2011. 8220;Safe ideas can kill you. If it’s been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they’ve never seen before. Which means you’ve never seen it before either! Be brave.”. What Bernbach is trying to say is that consumers get accustomed to the things they are exposed to and an innovative approach is the only way to avoid monotony.

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Brigge// | brigge.wordpress.com Reviews
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Fake it till you become it. January 15, 2013. Something to keep in mind. April 6, 2011. April 5, 2011. 8220;Safe ideas can kill you. If it’s been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they’ve never seen before. Which means you’ve never seen it before either! Be brave.”. What Bernbach is trying to say is that consumers get accustomed to the things they are exposed to and an innovative approach is the only way to avoid monotony.
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Brigge// | brigge.wordpress.com Reviews

https://brigge.wordpress.com

Fake it till you become it. January 15, 2013. Something to keep in mind. April 6, 2011. April 5, 2011. 8220;Safe ideas can kill you. If it’s been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they’ve never seen before. Which means you’ve never seen it before either! Be brave.”. What Bernbach is trying to say is that consumers get accustomed to the things they are exposed to and an innovative approach is the only way to avoid monotony.

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Gyorgy Kepes | Brigge//

https://brigge.wordpress.com/2011/04/06/gyorgy-kepes

Fake it till you become it →. April 6, 2011. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. The science of design. Follow “Brigge/ ”.

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Brigge// | Page 2

https://brigge.wordpress.com/page/2

April 2, 2011. 8220;I think I…had the advantage of not knowing too much about advertising, and therefore I could be fresher and more original about it. As soon as you become a slave to the rules, you’re doing what everybody else does; when you do what everybody else does, you don’t stand out.”. Born in New York. Studied literature. Creative advertising legend. What was remarkable about Bernbach was that he acknowledged the needs of his target audience and did not try to lie to them regarding their condit...

3

Things | Brigge//

https://brigge.wordpress.com/about

Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. The science of design. Blog at WordPress.com. Follow “Brigge/ ”.

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Disruption | Brigge//

https://brigge.wordpress.com/2011/04/05/the-philosophy-of-being-different

Gyorgy Kepes →. April 5, 2011. 8220;Safe ideas can kill you. If it’s been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they’ve never seen before. Which means you’ve never seen it before either! Be brave.”. What Bernbach is trying to say is that consumers get accustomed to the things they are exposed to and an innovative approach is the only way to avoid monotony. An example of disruption in advertising from Saatchi and Saatchi:. When ...

5

Too Much Information | Brigge//

https://brigge.wordpress.com/2011/04/02/consciousness

April 2, 2011. Researchers found this to be due to our constant need for confirmation. We tend to ignore the information that doesn’t support our ways of living because we need reassurance that our perspective is valid. Http:/ www.recombinantrecords.net/docs/2009-05-Amusing-Ourselves-to-Death.html. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out.

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Brigge//

Fake it till you become it. January 15, 2013. Something to keep in mind. April 6, 2011. April 5, 2011. 8220;Safe ideas can kill you. If it’s been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they’ve never seen before. Which means you’ve never seen it before either! Be brave.”. What Bernbach is trying to say is that consumers get accustomed to the things they are exposed to and an innovative approach is the only way to avoid monotony.

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