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X's & O'sMarketing is 90% strategy and 10% execution...we focus on the 90%. Brand positioning, brand design, brand messaging. We bring power, agility, and focus to your brand.
http://brown-strategy.blogspot.com/
Marketing is 90% strategy and 10% execution...we focus on the 90%. Brand positioning, brand design, brand messaging. We bring power, agility, and focus to your brand.
http://brown-strategy.blogspot.com/
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Marketing is 90% strategy and 10% execution...we focus on the 90%. Brand positioning, brand design, brand messaging. We bring power, agility, and focus to your brand.
brown-strategy.blogspot.com
X's & O's: September 2009
http://brown-strategy.blogspot.com/2009_09_01_archive.html
Friday, September 25, 2009. 3-Step Drop: Aaron Corp. Last Saturday the USC Trojans were upset by the Washington Huskies. The Trojans were forced to play the game with their #2 quarterback Aaron Corp because the Freshman phenom, Matt Barkley, had an injured shoulder from their previous weeks win at Ohio State. So what can your brand learn from Aaron Corp? In honor of football lets look at three quick points. Let's call it the 3-Step Drop. You may not get another shot. 3 Brand Equity -. Because that's the ...
X's & O's: April 2010
http://brown-strategy.blogspot.com/2010_04_01_archive.html
Monday, April 12, 2010. In what I think is a very strange turn of events, AT&T announced they will undertake a huge re-branding. Interestingly, the new tagline, "Rethink Possible" makes me wonder. While the copy does have a breath of innovation and out-of-the-box thinking entwined in it, it also makes me think of a basic question: does the line match the company? Is AT&T really known for innovative thinking and lifestyle brands? Posted by Tony Brown. Subscribe to: Posts (Atom). About X's and O's. Liquid ...
X's & O's: October 2009
http://brown-strategy.blogspot.com/2009_10_01_archive.html
Friday, October 16, 2009. What a great weekend for college football fans coming up with the marquee games on the schedule. Topping this list of rivalries and big games are USC v Notre Dame and OU v Texas. What can your brand learn from these annual match ups? 1 Brands Need Brands -. Think about it.how else would we be able to judge how good USC or Notre Dame is unless they play another team? It would be ridiculous to crown Texas as national champions if they didn't play a game all year, right? You will s...
X's & O's: Dell: A Case Study of MBA Thinking
http://brown-strategy.blogspot.com/2009/11/dell-case-study-of-mba-thinking.html
Friday, November 20, 2009. Dell: A Case Study of MBA Thinking. Yesterday the Wall Street Journal. Reported Dell's quarterly profit dropped 54%! Are the automakers even down that much? But I digress. So what is Dell's strategy to change this issue? According to the Wall Street Journal article it is to focus on "profitability at the expense of market share." While I think this is blatantly ridiculous, clearly it's not working. So what is Dell's real problem? According to some of these experts.YES! What Del...
X's & O's: Is Cold Calling for Losers?
http://brown-strategy.blogspot.com/2010/07/is-cold-calling-for-losers.html
Wednesday, July 28, 2010. Is Cold Calling for Losers? Interesting video from Hubspot. So, Is cold calling for losers? We'll talk about it soon. Posted by Tony Brown. Subscribe to: Post Comments (Atom). About X's and O's. Is an extension of the thoughts and passions of Brown Strategy; a brand positioning, brand design, and brand messaging consultancy in Kearney, Nebraska. Is Cold Calling for Losers? FUEL LINES Fueling Ad Agency New Business Through Social Media. Striking Out Cancer with a Visual Hammer.
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X's & O's
Monday, October 4, 2010. The State of Social Media. Here is a free. White paper with some quality information from Brian Solis. Posted by Tony Brown. Sunday, August 8, 2010. Is Cold Calling for Losers: Answered. However, cold calling is not all lost. There are two main factors that need to be addressed when cold calling is an option that is being considered. Contact Medium - In some cases research is available that will tell you what the best way to reach a particular target is; it may be calling it may ...
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