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The Monkey Puzzler: February 2009
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Tuesday, 3 February 2009. Blogger made me swear! Not sure how else you could say this 'word' out loud, without sounding rude? Subscribe to: Posts (Atom). Fly Thomas Cook Weather Widget. Follow me on Twitter. Blogger made me swear! London, United Kingdom. View my complete profile. BrownMann (The Young Guns). Junior Planner I am. FEEDJIT Live Traffic Feed.
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The Monkey Puzzler: May 2010
http://themonkeypuzzler.blogspot.com/2010_05_01_archive.html
Tuesday, 25 May 2010. I was reminded today of a site that I really like, it’s called Information is Beautiful. And the I like it for many reasons but predominantly for its simplicity. How brilliant to take what is often a whole load of complicated data and turn into something so accessible. And it’s not necessarily about having loads of data but instead taking a concept and using a relevant analogy to explain it in its simplest form. Imagine for a moment that you’re a client and your product is fai...
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The Monkey Puzzler: Understand your audience
http://themonkeypuzzler.blogspot.com/2010/02/understand-your-audience.html
Friday, 19 February 2010. I've just been given a presentation from an online property that got me thinking about both the product and the way in which it was presented. My initial thoughts were what is this product? Why should I care, and if I do, how will I sell it into my clients? This was not answered until about 20mins in, by which time I was quite confused and lacking interest. I think due to the diversity of digital media, there is a far longer gestation period both with the planners and clients, a...
themonkeypuzzler.blogspot.com
The Monkey Puzzler: Let's go to Israel!
http://themonkeypuzzler.blogspot.com/2010/06/lets-go-to-israel.html
Thursday, 17 June 2010. Let's go to Israel! Don't worry this isn't going to be political! I just saw this ad on the tube yesterday and couldn’t help but think that what with everything that's kicking off in the Gulf of Mexico i.e. the 9/11 of the natural world. This probably shouldn't have been put live. Obviously with copy and print deadlines it's tough to make changes late in the day but when your country is getting pretty crappy coverage. Obama 9/11 of nutral world. 31 December 2010 at 17:40.
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The Monkey Puzzler: Screen Test
http://themonkeypuzzler.blogspot.com/2010/04/screen-test.html
Friday, 16 April 2010. Saw this nice bit of creative on the Diesel site. I'm sure it's been done before in some other capacity, but I think it could very well be the future of online shopping. Imagine being able to watch a programme/film and have the ability (through your wireless enabled TV) to pause the content select an item (whether it's clothing, furniture or a even a car) and find out more information about it with a clear call to action to purchase. Subscribe to: Post Comments (Atom).
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The Monkey Puzzler: March 2010
http://themonkeypuzzler.blogspot.com/2010_03_01_archive.html
Wednesday, 31 March 2010. A prediction comes true! A couple of weeks back I talked about Chat Roulette. And mentioned who I thought would be the first brand to get involved in a campaign predicting that Dr Pepper would do a campaign along the lines of being busted by your mum whilst having no clothes on! And then lo and behold I read this. It's only a matter of time. Wednesday, 24 March 2010. The bigger they are. I’m being general but over the last two years, time and again ‘big dog’ ag...A couple of yea...
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The Monkey Puzzler: April 2010
http://themonkeypuzzler.blogspot.com/2010_04_01_archive.html
Wednesday, 28 April 2010. Have you seen this Ad? Was having a read of Sport on the Tube last week and the first ad I saw was this one. Nothing remarkable you say, and you'd be right but then I look over to the companion ad on the right hand side and see this. Which is a total rip-off of this. Which I think is genius (the cat ad not the Chevy ad). I've spoken before about ripping stuff off. They couldn't put it on a lamppost because nobody loses their car and puts up posters for it and there's no other ve...
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The Monkey Puzzler: Brand Diversity
http://themonkeypuzzler.blogspot.com/2010/04/brand-diversity.html
Monday, 19 April 2010. I’ve been asked by a friend for some advice on getting sponsorship on an event they’re running. The event is the Euro Gamer Expo. So if I put my client head on for a minute, I suppose the biggest question is, ‘What value is there for my brand if I associate with an event like this? My initial thoughts (if I was a mainstream but non-endemic brand such as Sainsbury’s for example) is that there’s no obvious connect and for those brands that are more ubiquitous with a much ...Could off...
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The Monkey Puzzler: January 2009
http://themonkeypuzzler.blogspot.com/2009_01_01_archive.html
Wednesday, 28 January 2009. I've just had a presentation about an online product where their USP was they can guarantee an average of 16 seconds of audience engagement for your ad. 16 seconds? That's not a bad stat if you know about these things and work in the hugely disparate online media world, but imagine trying to explain that to your grandparents? It's certainly a sign of the status quo and has been for some time, but what can be done to counter it? Do ads need to be more creatively engaging? I tho...
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The Monkey Puzzler: Have you seen this Ad? It's crap.
http://themonkeypuzzler.blogspot.com/2010/04/have-you-seen-this-ad-its-crap.html
Wednesday, 28 April 2010. Have you seen this Ad? Was having a read of Sport on the Tube last week and the first ad I saw was this one. Nothing remarkable you say, and you'd be right but then I look over to the companion ad on the right hand side and see this. Which is a total rip-off of this. Which I think is genius (the cat ad not the Chevy ad). I've spoken before about ripping stuff off. They couldn't put it on a lamppost because nobody loses their car and puts up posters for it and there's no other ve...
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